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Toys & Games in the United States

  • January 2015
  • -
  • MarketLine
  • -
  • 35 pages

Introduction

Toys & Games in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United States toys & games market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration, and sewing and hobby), dolls, games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (includes soft toys), outdoor & sports toys (includes outdoor games and sports such as cars and bicycles etc.) and other toys (including toys made of plastics, rubber, textile, die-cast miniature model toys and metal toys. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). It doesn't include games consoles and video games. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2013 annual average exchange rates.

*The US toys & games market is expected to generate total revenues of $22.0bn in 2014, representing a compound annual growth rate (CAGR) of 0.1% between 2010 and 2014.

*The outdoor & sports toys segment is expected to be the market's most lucrative in 2014, with total revenues of $4.3bn, equivalent to 19.8% of the market's overall value.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 0.5% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $22.5bn by the end of 2019.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games market in the United States

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in the United States

Leading company profiles reveal details of key toys & games market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the United States toys & games market with five year forecasts

Macroeconomic indicators provide insight into general trends within the United States economy

Key Questions Answered

What was the size of the United States toys & games market by value in 2014?

What will be the size of the United States toys & games market in 2019?

What factors are affecting the strength of competition in the United States toys & games market?

How has the market performed over the last five years?

Table Of Contents

Toys and Games in the United States
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
Sears Holdings Corporation 18
Target Corporation 21
Toys “R” Us, Inc. 24
Wal-Mart Stores, Inc. 27
Macroeconomic Indicators 31
Country Data 31
Appendix 33
Methodology 33
Industry associations 34
Related MarketLine research 34

LIST OF TABLES
Table 1: United States toys and games market value: $ million, 2010-14(e) 8
Table 2: United States toys and games market category segmentation: $ million, 2014(e) 9
Table 3: United States toys and games market geography segmentation: $ million, 2014(e) 10
Table 4: United States toys and games market value forecast: $ million, 2014-19 11
Table 5: Sears Holdings Corporation: key facts 18
Table 6: Sears Holdings Corporation: key financials ($) 19
Table 7: Sears Holdings Corporation: key financial ratios 19
Table 8: Target Corporation: key facts 21
Table 9: Target Corporation: key financials ($) 22
Table 10: Target Corporation: key financial ratios 22
Table 11: Toys “R” Us, Inc.: key facts 24
Table 12: Toys “R” Us, Inc.: key financials ($) 25
Table 13: Toys “R” Us, Inc.: key financial ratios 25
Table 14: Wal-Mart Stores, Inc.: key facts 27
Table 15: Wal-Mart Stores, Inc.: key financials ($) 28
Table 16: Wal-Mart Stores, Inc.: key financial ratios 29
Table 17: United States size of population (million), 2010-14 31
Table 18: United States gdp (constant 2005 prices, $ billion), 2010-14 31
Table 19: United States gdp (current prices, $ billion), 2010-14 31
Table 20: United States inflation, 2010-14 32
Table 21: United States consumer price index (absolute), 2010-14 32
Table 22: United States exchange rate, 2010-14 32

LIST OF FIGURES
Figure 1: United States toys and games market value: $ million, 2010-14(e) 8
Figure 2: United States toys and games market category segmentation: % share, by value, 2014(e) 9
Figure 3: United States toys and games market geography segmentation: % share, by value, 2014(e) 10
Figure 4: United States toys and games market value forecast: $ million, 2014-19 11
Figure 5: Forces driving competition in the toys and games market in the United States, 2014 12
Figure 6: Drivers of buyer power in the toys and games market in the United States, 2014 13
Figure 7: Drivers of supplier power in the toys and games market in the United States, 2014 14
Figure 8: Factors influencing the likelihood of new entrants in the toys and games market in the United States, 2014 15
Figure 9: Factors influencing the threat of substitutes in the toys and games market in the United States, 2014 16
Figure 10: Drivers of degree of rivalry in the toys and games market in the United States, 2014 17
Figure 11: Sears Holdings Corporation: revenues and profitability 19
Figure 12: Sears Holdings Corporation: assets and liabilities 20
Figure 13: Target Corporation: revenues and profitability 22
Figure 14: Target Corporation: assets and liabilities 23
Figure 15: Toys “R” Us, Inc.: revenues and profitability 26
Figure 16: Toys “R” Us, Inc.: assets and liabilities 26
Figure 17: Wal-Mart Stores, Inc.: revenues and profitability 29
Figure 18: Wal-Mart Stores, Inc.: assets and liabilities 30

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