UK Consumer Insights 2009: Amazon - Music & Video

• Publication date: July 2009

IntroductionVerdict Research: UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.ScopeHighlightsReasons to PurchaseNew analysis, unique to these reports shows details about non-converting visitors including where they ...

Introduction

Verdict Research: UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Scope



Highlights



Reasons to Purchase

Book And Music Stores Industry in the United Kingdom

About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Amazon share of shoppers 7
- Amazon share of shoppers by demographics 8
- Amazon share of shoppers by television region 9
- Amazon share of shoppers by household characteristics 10
- Amazon share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Amazon conversion of visitors to main users 13
- Amazon conversion of visitors to main users by demographics and region 14
- Amazon conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Amazon non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Amazon profile of shoppers by demographics 19
- Amazon profile of shoppers by television region 20
- Amazon profile of shoppers by household characteristics 21
- Amazon profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Amazon loyalty of main users 24
- Amazon loyalty of main users by demographics and region 25
- Amazon loyalty of main users by household characteristics 26
- Amazon basic drivers of loyalty and disloyalty 27
- Amazon detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in music & video 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34