Pet Care Services in the U.S., 3rd Edition: Riding the Multiservice, Premium/Luxury and Corporate Waves

• Publication date: July 2009

Building on expert analysis presented in previous editions, this comprehensive and data-rich market report explores every major category of the U.S. pet care services industry as well as important emerging ones. Marketwide the prospects remain strong, driven by technological and pharmaceutical advances in veterinary medicine, the ongoing penetration of PetSmart and Petco, the ever-widening range of pet care services, intense pet owner interest i...

Building on expert analysis presented in previous editions, this comprehensive and data-rich market report explores every major category of the U.S. pet care services industry as well as important emerging ones. Marketwide the prospects remain strong, driven by technological and pharmaceutical advances in veterinary medicine, the ongoing penetration of PetSmart and Petco, the ever-widening range of pet care services, intense pet owner interest in preventive and therapeutic pet wellness, the all-important consumer benefit of time-saving convenience, the aging pet and human populations, and, of course, the all-important human/animal bond.


Following an in-depth discussion of market size, growth, composition, drivers and competitive dynamics, the report features expanded chapters devoted to veterinary, boarding/daycare, grooming, training and pet sitting/walking, focusing on such growth areas as mobile grooming, pet waste management and other at-home services as well as other promising areas including pet travel and funerary/bereavement services. Important market factors examined at length include the current and projected impact of the recession; industry “corporatization” via the ramped-up involvement of major companies and home-grown franchises with natural aspirations; service trends in the independent pet specialty channel; the cross-channel multiservice facility trend; trends in premium/luxury areas including pet hotels, daycare and spa-style grooming; and high-growth areas in the veterinary channel including pain management, senior care, cancer care and hospice care.


Report Methodology


Featuring extensive profiling of the pet care services consumer based on a 2009 pet owner poll, the report also profiles dog and cat owners more broadly, using data from Experian Simmons’ Winter 2008/2009 National Consumer Study. Additional key data sources include the Pet Care Services Association’s 2009 Pet Industry Survey, which tracks trends among boarding kennels and multiservice pet care facilities nationwide; the American Pet Products Association 2009-2010 National Pet Owners Survey; and the American Veterinary Medical Association’s 2007 U.S. Pet Ownership & Demographics Sourcebook. Companies profiled include Best Friends Pet Care, Pet Butler, PetSmart, Petco, Banfield, VCA Antech, Inc., Pet Paradise, Camp Bow Wow, Pet Paradise, Aussie Pet Mobile, Bark Busters and Fetch! Pet Care.

Veterinary Healthcare Industry in the United States

Chapter 1: Executive Summary

Introduction

Scope of Report

Category Overlap and Market Quantification

Report Methodology

Market Trends

Pet Care Services Market at $23 Billion in 2008

Table 1-1: U.S. Pet Care Services Market Revenues, 2004-2008 (in billions of dollars)

Veterinary Services Account for Lion’s Share of Market

Figure 1-1: Share of U.S. Pet Care Services Market: By Service Type, 2004 vs. 2008 (percent)

Market Outlook

Sales to Top $34 Billion in 2013

Competitive Trends

Industry “Corporatization” Continues

Thousands of Providers

Cross-Over Contributing to Multiservice Appeal

VCA Antech, PetSmart/Banfield and Petco Continue as Leading Market Consolidators

The Independent Pet Specialty Retailer Service Thrust

Figure 1-2: Percentage of Pet Specialty Retailers Planning to Add Pet Care Services in Next Year: By Type of Service, 2003-2007

Franchising Altering Pet Services Terrain

Service Trends

Focus on Veterinary Care

Focus on Pet Boarding & Daycare

Focus on Pet Grooming

Focus on Pet Training

Focus on Pet Sitting

Consumer Trends

Dog/Cat Ownership Rates Edge Up

Figure 1-3: Household Penetration Rates for Selected Dog- or Cat- Owning Classifications: 2004 vs. 2008/09 (percent of U.S. households)

The Pet Care Service Consumer

Figure 1-4: Percent of Pet Owners Who Use Professional Pet Care Services: By Type of Service, February 2009

Usage of Pet Care Services on the Ups

Demographics for Use of Dog Care Services

Demographics for Use of Cat Care Services

Consumer Expenditures on Veterinary and Other Pet Care Services Hit Ten-Year Highs

Women Are Primary Pet Care Givers

Chapter 2: Market Trends

Market Size and Composition

Pet Care Services Market at $23 Billion in 2008

Veterinary Services Account for Lion’s Share of Market

Table 2-1: U.S. Pet Care Services Market Revenues, 2004-2008 (in billions of dollars)

Table 2-2: U.S. Pet Care Services Market Revenues: By Category, 2004 vs. 2008 (in millions of dollars)

Figure 2-1: Share of U.S. Pet Care Services Market: By Service Type, 2004 vs. 2008 (percent)

Dogs Two-Thirds of Veterinary Market

Figure 2-2: Share of Veterinary Visits and of Aggregate Consumer Expenditures on Veterinary Services by Animal Type, 2006 (percent)

Figure 2-3: Share of Pet Households by Number of Visits to Veterinarian in Past Year: Total, Dog, Cat, 2006 (percent)

Grooming Gaining in Independent Pet Specialty Channel

Figure 2-4: Share of Pet Service Sales in Independent Pet Stores: Grooming vs. Other, 2007 vs. 2008 (percent)

Table 2-3: Share of Miscellaneous Pet Service Sales in Independent Pet Stores: By Service Type, 2005-2008 (percent)

Market Outlook

A Solid Foundation

Recession Expected to Temper Pet Market Revenues in the Short- Term

Table 2-4: Percent of Pet Owners Who Anticipate Spending Less on Pet Services or Pet Food/Supplies in Next 12 Months, February 2009

Veterinary the Least Discretionary Category

Figure 2-5: Likely Pet Market Cutbacks, 2008 (percent) Sagging Travel Market a Bad Sign for Boarding Category

Human/Animal Bond Supports Higher Spending

Figure 2-6: “Consider My Pet(s) Part of the Family”: By Percent of Pet, Dog/Cat, Dog and Cat Owners, February 2009

Table 2-5: Mean Number of Veterinary Visits: By Human/Animal Bond Among Dog and Cat Households, 2006

Table 2-6: Mean Veterinary Expenditures: By Human/Animal Bond Among Dog and Cat Households, 2006 (in dollars)

“Convenience Pets”

Double-Digit Growth in Veterinary Spending

Table 2-7: Average U.S. Household Expenditures on Veterinary Services vs. Other Pet Care Services, 1997, 2002 and 2007 (in dollars)

A Growing Range of More Sophisticated Human-Style Options

Aging Pet Population Fueling Veterinary Growth

Figure 2-7: Percentage of Dogs and Cats Age 6 and Over: 1996 vs. 2006 (percent)

Pet Overweight, Obesity Contribute to Chronic Conditions

Pet Insurance Boom a Good Sign for Veterinary Services

U.S. Pet Medications Posting Healthy Retail Sales

Figure 2-8: U.S. Retail Sales of Pet Medications: 2003, 2007 and 2012 (in billions of dollars)

Heavy Competition Also Driving Growth

Figure 2-9: Percentage of Pet Specialty Retailers Planning to Add Pet Care Services in Next Year, 2005-2007 (percent)

Unprecedented Media and Celebrity Exposure

Trade Groups Supporting Market Growth

Number of Dog and Cat Households Trending Upward

Figure 2-10: Household Penetration Rates for Selected Dog- or Cat- Owning Classifications: 2004 vs. 2008/09 (percent of U.S. households)

But Pet Relinquishment Up Due to Recession

High-Income Demographics Claiming Larger Share of the Pie

Figure 2-11: Share of Total U.S. Pet Market Expenditures: $70K+ vs. Under $70K Income Brackets, 1997-2007 (percent)

Figure 2-12: Share of U.S. Pet Market Expenditures by Category: $70K+ Income Bracket Households, 1997 vs. 2007 (percent)

The Boomer Factor

PONK (Pet Owner/No-Kid) Clout

Figure 2-13: “Consider My Pet(s) to Be Part of the Family”: PONK Households vs. POWK Households, 2009 (index)

Figure 2-14: PONK (Pet Owner/No Kids) Households as Dog/Cat

Owners: 2004 vs. 2008 (percent)

Market Projections

Sales to Top $34 Billion in 2013

Table 2-8: Projected U.S. Pet Care Services Market Revenues, 2004-2008 (in billions of dollars)

Table 2-9: Projected U.S. Pet Care Services Market Revenues: By Category, 2008 vs. 2013 (in millions of dollars)

Looking Ahead: Trends and Opportunities

Chapter 3: Competitive Trends

Introduction

Industry “Corporatization” Continues

Thousands of Providers

Table 3-1: Growth in Number of Animal Care and Service Workers in the U.S., 2000-2006

Customer Loyalty Favors Small Operators

Increasing Professionalism

Advertising Concentrated in Local Media

Adding Retail Products to the Mix

Cross-Over Contributing to Multiservice Appeal

Company Profile: Best Friends Pet Care

Focus on Boarding

Disney Taps Best Friends for Resort Locations

Grooming, Training and More

Giving Back

VCA Antech, PetSmart/Banfield and Petco Continue as Leading Market Consolidators

Table 3-2: PetSmart and Petco: Combined Total Sales vs. Pet Care Service Sales, 2000-2008 (in millions of dollars)

Figure 3-1: PetSmart/Petco Share of Boarding/Grooming/Training Market: 2000, 2004 and 2008 (percent)

Heavy Advertising Spending Includes Service-Specific Spots

The Personnel Crunch

Other Chain Store Retailers Sluggish in Services

The Independent Pet Specialty Retailer Service Thrust

Table 3-3: Pet Care Services in Pet Specialty Stores: Percentage of Shoppers Who Have Used Service or Would Do So If Service Were Available, 2005

Fewer Stores Planning to Add Services

Figure 3-2: Percentage of Pet Specialty Retailers Planning to Add

Pet Care Services in Next Year: By Type of Service, 2003-2007

Table 3-4: Percentage of Pet Specialty Retailers Planning to Add Pet

Care Services: By Type of Service, 2003-2007

Reasons for Slow Down

Table 3-5: Percentage of Pet Specialty Retailers Offering Pet Care Services: By Type of Service, 2004-2007

Table 3-6: Pet Specialty Retailer Average Gross Dollar Volume: Total vs. Services, 2001-2007 (in dollars)

Table 3-7: Average Sales of Grooming Services by Independent Pet

Specialty Retailers, 2005-2008 (in dollars)

Table 3-8: Share of Independent Pet Store Pet Supply Sales by Category: 2005-2007 (percent)

Figure 3-3: Top Challenges Pet Specialty Retailers Face in Next Two Years: 2007-2008 vs. 2008-2009 (percent)

High Margins, Other Benefits Will Continue to Attract Specialty Retailers into Services Fold

Figure 3-4: Average Profit Margin for Ancillary Services in Pet Specialty Stores, 2004-2007 (percent)

Franchising Altering Pet Services Terrain

Company Profile: Pet Butler Franchise Services, Inc

Consumer Service and Promotions

Pet Travel Services Poised for Growth

Pet-Friendly Hotels

Pet-Specific Travel Services

Pet Transport Services—And a Dedicated Airline

Pet Funerary Services

Cremation Services

Pet Cemeteries and Burial Services

Bereavement Services

Company Profile: PetSmart, Inc.

Store Count Tops 1,100 in 2008

Table 3-10: Number of PetSmart Stores in Operation, 1998-2009

Double-Digit Growth in Pet Services Sales

Table 3-11: PetSmart: Total Sales vs. Pet Care Service Sales, 1999- 2008 (in millions of dollars)

Impact of Economic Downturn

From PETsMART to PetSmart

Life-Long Pet Services for Pet Enthusiasts

Banfield Veterinary Services

The PetSmart Grooming Pitch

The PetSmart Training Pitch

Boarding and Daycare: PetsHotels and Doggie Day Camps Going Strong

Table 3-12: Number of PetsHotels in Operation, 2005-2009

Company Profile: Petco Animal Supplies, Inc

Fast-Track Growth Continues Under Private Ownership

Table 3-13: Petco Total Sales, 2000-2008 (in millions of dollars)

Table 3-14: Number of Petco Stores in Operation, 1998-2009

Petco Goes Private

Building Shopper Loyalty

Celebrity Tie-Ins

Pet Services Growing as a Percentage of Sales

Table 3-15: Petco Pet Care Service Sales, 2000-2008 (in millions of dollars)

Grooming Services at the Core of Petco’s Service Push

Grooming Promotions and Advertising

Personnel Recruitment

Training Services a High-Growth Area

Veterinary Clinics Focus on Basic Wellness, Value

Out with Doggie Day Care, in with Pet Sitting and Mobile Grooming

Chapter 4: Focus on Veterinary Care

A Healthy Growth Category

Impact of Recession

Business Basics

Services Rendered

Table 4-1: Services and Selected Product Types Obtained from the Veterinarian by Dog Owners: 2002, 2004, 2006 and 2008 (percent)

Table 4-2: Services and Selected Product Types Obtained from the Veterinarian by Cat Owners: 2002, 2004, 2006 and 2008 (percent)

Table 4-3: Services and Products Purchased During Most Recent Veterinary Visit by Dog-Owning Households: 1996, 2001 and 2006 (percent)

Table 4-4: Services and Products Purchased During Most Recent Veterinary Visit by Cat-Owning Households: 1996, 2001 and 2006 (percent)

An Increasingly Female Profession

Focus on Services

Multiservice Pet Care

A Seasonal Business

Long Hours, Short Pay

Education and Licensing

Trade Support

Market Consolidation Continues Apace

Higher-Ticket Veterinary Care

Pet Insurance Helping to Cover Rising Costs

Veterinarians Helping to Drive Strong Growth in Pet Medications

…But Product Diversion a Major Sore Spot

Greater Focus on Geriatric Pet Care

Specialized Care for Overweight Pets

Pain Management a High Growth Area

Breakthrough Drugs Expected to Revolutionize Cancer Therapy

Oral Care Now a Major Emphasis

Canine Rehabilitation Moving Toward Accreditation

Holistic/Alternative Care Controversial But Promising

Widening Acceptance of Pet Supplements

Hospice Care Another Growing Focus

More Veterinarians Emphasizing Bereavement Services

Mobile Veterinary Care

Company Profile: Banfield, The Pet Hospital

PetSmart Is Catalyst to Explosive Growth

Diagnostic Capabilities Expanded via New Eklin Alliance

Harnessing Technology via New Website and Software

Cause Marketing

Company Profile: VCA Antech, Inc

A National Leader in Pet Hospitals and Diagnostics

Table 4-5: VCA Antech Revenues, 1998-2008 (in millions of dollars)

Rapid Growth Through Acquisitions

Antech Diagnostics and Medical Technology

Consumer Marketing

Chapter 5: Focus on Pet Boarding & Daycare

Top Trends Reflect Key Opportunities in Pet Care Services Overall

PCSA Survey Data Chart Major Industry Trends and Characteristics

Figure 5-1: Types of Services: By Percentage of Pet Care Facilities Offering, 2009

Independents Still Rule

Impact of Economy, Future Prospects

Figure 5-2: Average and Median Percentage Increases in Pet Care Service Provider Revenues: By Type of Service, 2008-2009

Figure 5-3: Pet Care Service Provider Revenue Expectations for 2009 (percent)

Boarding Basics

Employee Retention and Training

Forms of Advertising and Promotion

Figure 5-4: Percentage of Pet Care Service Providers: By Type of Advertising/Promotions Used, 2009

A Seasonal Business

Boarding Kennel Suppliers

Multiservice Pet Care

Figure 5-5: Types of Services Pet Care Facilities Have Added in Past 5 Years, 2009 (percentage adding)

Figure 5-6: Types of Boarding Services Added in Past 5 Years, 2009 (percentage adding)

Figure 5-7: Types of Services Pet Care Facilities Expect to Add in 2009 (percentage expecting to add)

PetSmart’s PetsHotels Push Continues, But Slows

Figure 5-8: Number of PetSmart PetsHotels in Operation: 2005, 2007 and 2009

Pet Specialty Independents Also Tapping In

Figure 5-9: Percentage of Pet Specialty Retailers Offering or Planning to Add Boarding Services, 2005-2007

Figure 5-10: Percentage of Pet Specialty Retailers Offering or Planning to Add Daycare Services, 2005-2007

Pure-Play Chains Making National Gains

Luxury Boarding Trend Going Full Force

“Groom Spa” a Common Luxury Component

Figure 5-11: Types of Groom Spa Services Offered by Pet Care Service Providers, 2009 (percent offering)

Green Appeals

The New Big Thing: Airport Locations

Company Profile: Pet Paradise

Spa Appeal

Economy-Related Promotions

Cause-Related Programs

Doggie Daycare and Activity Centers Going Strong

The Pet Sitting Push

Company Profile: Camp Bow Wow

Success Despite Recession

Webcam Access Goes Mobile

Next Up: Home Buddies Pet Sitting Service

The Bow Wow Buddies Foundation

Chapter 6: Focus on Pet Grooming

A Core Pet Care Service Category

Grooming Basics

Figure 6-1: Grooming Methods Used by Dog Owners, 2006 vs. 2008(percent of dog owners)

Groomer Training and Pay

Fees and Add-Ons

A Seasonal Business

Groomer Certification

Industry Shows and Competitions

The PetSmart/Petco Effect

Grooming Trends Among Pet Specialty Independents

Table 6-1: Share of Independent Pet Store Pet Grooming Sales by Animal Type: 2005-2008 (percent)

Independent Groomers Pushing Back

Spa-Style Grooming and Multiservice Facilities Proliferate

Adding on Daycare

Groomer Specialization

Adding on Retail

Mobile Grooming Still Growing

Figure 6-2: Average Expenses for Dogs: Mobile Grooming vs. Salon Grooming, 2006 vs. 2008 (in dollars)

Company Profile: Aussie Pet Mobile

Partnering with Disney

Encouraging Franchise Opportunities

Environmental Initiatives

Self-Service Grooming Also Gaining Ground

Licensing Debate Continues

Chapter 7: Focus on Pet Training

Room to Grow

Figure 7-1: Percentage of Dog Owners Using Obedience Training

Services: 2002, 2004, 2006 and 2008

Training Basics

Venues and Numbers

Reasons and Methods

Benefits Include Strengthened Human/Animal Bond

Seasonal Patterns

Trainer Education and Certification

Clubs and Competitions

Off Lead & Natural Pet Magazine

Dog Training on a National Scale

Company Profile: Bark Busters

Innovative Promotional Programs

Company Launches Online Store

Training Hits New High in Independent Pet Specialty Channel

Figure 7-2: Percentage of Pet Specialty Retailers Planning to Add Obedience and/or Agility Training in Next Year, 2004-2007

Internet an Ever Important Market Component

Chapter 8: Focus on Pet Sitting

Prospects Remain Strong

Figure 8-1: Usage of Pet Sitting at Home by Dog and Cat Owners in Past Six Months: 2002, 2004, 2006 and 2008 (percent of pet owners who use any service)

National Trade Associations

Pet Sitters International

The National Association of Professional Pet Sitters

Other Industry Resources

Pet Sitting Basics

Fetch! Pet Care Franchisor Taking Pet Sitting National

Servicing Pets with Special Needs

Strategic Partnerships with Petco and AAA

Weathering the Recession

Camp Bow Wow Tapping into Pet Sitting

Regional Operations Also Expanding

Pet Specialty Retailers, Service Providers Weighing In

Pet Taxi Services Popular in Major Urban Areas

Chapter 9: Consumer Trends

Pet Ownership Trends and Demographics

The Simmons Survey System

Half of Households Own Dogs or Cats

Table 9-1: Dog and Cat Ownership in the United States, 2008/09(percent and number of U.S. households)

Dog/Cat Ownership Rates Edge Up

Table 9-2: Dog and Cat Ownership in the United States: 2004, 2006 and 2008/09 (percent and number of U.S. households)

Figure 9-1: Household Penetration Rates for Selected Dog- or Cat-

Owning Classifications: 2004 vs. 2008/09 (percent of U.S. households)

The Multiple-Pet Trend

Table 9-3: Dog and Cat Ownership in the United States: By Number of Pets Owned, 2004 vs. 2008/09 (percent of U.S. households)

Dog and Cat Owner Demographics

Figure 9-2: Dog or Cat Ownership Rates by Age Bracket, 2004 vs. 2008/09 (percent of U.S. households)

Table 9-4: Demographic Overview for Selected Pet Classifications, 2008/09 (percent of U.S. households)

Table 9-5: Demographics for Keeping Pet Dogs, 2008/09 (percent, number and index among U.S. households)

Table 9-6: Demographics for Keeping Pet Cats, 2008/09 (percent, number and index among U.S. households)

Pet Owners as Consumers

Household Purchasing of Pet Supplies by Retail Outlet Type

Table 9-7: Dog Owner and Cat Owner Purchasing of Pet Products by Retail Channel: Total Purchasers and Sole Channel Purchasers, 2004 vs. 2008/09 (U.S. dog- or cat-owning households)

Table 9-8: Demographic Overview for Selected Pet Product Retail Channels, 2008/09 (U.S. dog- or cat-owning households)

Pet Owners Are Internet-Prone

Figure 9-3: Use/Influence of the Internet: Adults Overall vs. Dog or Cat Owners, 2008/09 (percent and index for U.S. dog or cat owners)

Figure 9-4: Dog or Cat Owners as Consumers: Selected Media & Marketing Psychographics, 2008/09 (percent and index for U.S. dog or cat owners)

Not So “Green”

Figure 9-5: Dog or Cat Owners as Consumers: Selected “Green” Psychographics, 2008/09 (percent and index for U.S. dog or cat owners)

The Pet Care Service Consumer

Overall Usage Rates for Dog and Cat Care Services

Figure 9-6: Percent of Pet Owners Who Use Professional Pet Care Services: By Type of Service, February 2009

Usage of Pet Care Services on the Ups

Figure 9-7: Percentage of Dog Owners and Cat Owners Using Pet Care Services in Past Six Months: 2002, 2004, 2006 and 2008 (percent of total dog or cat owners)

Usage Rates for Professional Dog Care Services

Figure 9-8: Percent of Dog Owners Who Use Dog Care Services: By Type of Service, February 2009

Table 9-9: Use of Dog Care Services by Number of Dogs Owned, February 2009 (percent)

Table 9-10: Use of Dog Care Services by Level of Agreement with Statement, “I Consider My Pets to Be Part of the Family,” February 2009 (percent)

Growth/Decline in Dog Care Service Use by Type

Table 9-11: Selected Pet Care Services Used by Dog Owners in Past Six Months, 2004, 2006 and 2008 (percent of dog owners who use any service)

Demographics for Use of Dog Care Services

Retail Shopping Patterns and Use of Dog Care Services

Table 9-12: Selected Demographics for Use of Dog Care Services, February 2009 (percent and index)

Table 9-13: Use of Dog Care Services by Retail Outlets Shopped for Pet Products, February 2009 (percent)

Table 9-14: Use of Dog Care Services by Types of Natural/Organic Dog Products Purchased, February 2009 (percent and index)

Table 9-15: Use of Dog Care Services by Types of Specialty Dog Food Formula Purchased, February 2009 (percent and index)

Impact of Economic Downturn on Use of Dog Care Services

Table 9-16: Use of Dog Care Services by Agreement or Disagreement with Statement, “I Anticipate Spending Less on Pet Care Services Over the Next 12 Months,” February 2009 (percent)

Consumer Patterns for Veterinary Services

Table 9-17: Use of Veterinary Services by Number of Dogs Owned, February 2009 (percent)

Table 9-18: Dog Owner Use of Veterinary Services by Level of Agreement with Statement, “I Consider My Pets to Be Part of the Family,” February 2009 (percent)

Table 9-19: Selected Dog Owner Demographics for Use of Veterinary Services, February 2009 (percent and index)

Table 9-20: Dog Owner Use of Veterinary Services by Retail Outlets Shopped for Pet Products, February 2009 (percent)

Table 9-21: Use of Veterinary Services by Types of Natural/Organic Dog Products Purchased, February 2009 (percent and index)

Table 9-22: Use of Veterinary Services by Types of Specialty Dog Food Formula Purchased, February 2009 (percent and index)

Table 9-23: Dog Owner Use of Veterinary Services by Agreement or Disagreement with Statement, “I Anticipate Spending Less on Pet Care Services Over the Next 12 Months,” February 2009 (percent)

Dog Owner Criteria for Choosing a Veterinarian

Consumer Patterns for Non-Veterinary Dog Care Services

Table 9-24: Reason for Choosing the Veterinarian Seen at the Most Recent Veterinary Visit by Dog-Owning Households: 1996, 2001 and 2006 (percent)

Table 9-25: Use of Non-Veterinary Dog Care Services by Number of Dogs Owned, February 2009 (percent)

Table 9-26: Use of Non-Veterinary Dog Care Services by Level of Agreement with Statement, “I Consider My Pets to Be Part of the Family,” February 2009 (percent)

Table 9-27: Selected Demographics for Use of Non-Veterinary Dog Care Services, February 2009 (percent and index)

Table 9-28: Use of Non-Veterinary Dog Care Services by Retail Outlets Shopped for Pet Products, February 2009 (percent)

Table 9-29: Use of Non-Veterinary Dog Care Services by Types of Natural/Organic Dog Products Purchased, February 2009 (percent and index)

Table 9-30: Use of Non-Veterinary Dog Care Services by Types of Specialty Dog Food Formula Purchased, February 2009 (percent and index)

Table 9-31: Use of Non-Veterinary Dog Care Services by Agreement or Disagreement With Statement, “I Anticipate Spending Less on Pet Care Services Over the Next 12 Months,” February 2009 (percent)

Demographics for Dog Grooming Services

Demographics for Dog Tending Services

Table 9-32: Selected Demographics for Use of Professional Dog Grooming Services, February 2009 (percent and index)

Table 9-33: Selected Demographics for Use of Professional Dog Boarding, Daycare, Sitting or Walking Services, February 2009 (percent and index)

Usage Rates for Professional Cat Care Services

Figure 9-9: Percent of Cat Owners Who Use Professional Cat Care

Services: By Type of Service, February 2009

Table 9-34: Use of Professional Cat Care Services by Number of Cats Owned, February 2009 (percent)

Table 9-35: Use of Professional Cat Care Services by Level of Agreement with Statement, “I Consider My Pets to Be Part of the Family,” February 2009 (percent)

Growth/Decline in Cat Care Service Use by Type

Table 9-36: Selected Pet Care Services Used by Cat Owners in Past Six Months, 2004, 2006 and 2008 (percent of cat owners who use any service)

Demographics for Use of Cat Care Services

Cat Owner Criteria for Choosing a Veterinarian

Retail Pet Product Shopping Patterns and Use of Cat Care Services

Table 9-37: Selected Demographics for Use of Professional Cat Care Services, February 2009 (percent and index)

Table 9-38: Selected Cat Owner Demographics for Use of Veterinary Services, February 2009 (percent and index)

Table 9-39: Reason for Choosing the Veterinarian Seen at the Most Recent Veterinary Visit by Cat-Owning Households: 1996, 2001 and 2006 (percent)

Table 9-40: Use of Professional Cat Care Services by Retail Outlets Shopped for Pet Products, February 2009 (percent)

Table 9-41: Use of Professional Cat Care Services by Types of Natural/Organic Cat Products Purchased, February 2009 (percent and index)

Table 9-42: Use of Professional Cat Care Services by Types of Specialty Cat Food Formula Purchased, February 2009 (percent and index)

Impact of Economic Downturn on Use of Cat Care Services

Table 9-43: Use of Professional Cat Care Services by Agreement or Disagreement with Statement, “I Anticipate Spending Less on Pet Care Services Over the Next 12 Months,” February 2009 (percent)

Pet Care Consumer Spending Patterns

Consumer Expenditures on Veterinary and Other Pet Care Services Hit Ten-Year Highs

Table 9-44: Average U.S. Household Expenditures on Veterinary and Pet Care Services, 1997-2007 (in dollars)

Surgical Visits Top Dog and Cat Expense List

Table 9-45: Pet Care Service Average Expenses for Dogs by Service Type, 2000-2008 (in dollars)

Table 9-46: Pet Care Service Expenses for Cats by Service Type, 2000-2008 (in dollars)

Demographic Patterns in Consumer Spending

$70K+ Households Account for More Than Three-Fifths of Aggregate Expenditure

Figure 9-10: $70K+ Income Household Share of Average U.S. Household Expenditures on Veterinary Services and Pet Care Services, 1997 vs. 2007 (percent)

Table 9-47: Average U.S. Household Expenditures on Veterinary Services: $70K+ Income Households vs. All U.S. Households, 1997-2007 (in dollars)

Table 9-48: Average U.S. Household Expenditures on Pet Care Services: $70K+ Income Households vs. All U.S. Households, 1997-2007 (in dollars)

Spending by Education Level and Age Bracket

Table 9-49: Share of U.S. Household Expenditures on Veterinary Services and Spending Index: By Education Level, 2001, 2004 and 2007 (percent and index)

Table 9-50: Share of U.S. Household Expenditures on Pet Care Services and Spending Index: By Education Level, 2001, 2004 and 2007 (percent and index)

Table 9-51: Share of U.S. Household Expenditures on Veterinary Services and Spending Index: By Age of Householder, 2001, 2004 and 2007 (percent and index)

Table 9-52: Share of U.S. Household Expenditures on Pet Care Services and Spending Index: By Age of Householder, 2001, 2004 and 2007 (percent and index)

Spending by Region

Table 9-53: Share of U.S. Household Expenditures on Veterinary Services and Spending Index: By Region, 2001, 2004 and 2007 (percent and index)

Table 9-54: Share of U.S. Household Expenditures on Pet Care Services and Spending Index: By Region, 2001, 2004 and 2007 (percent and index)

Spending by Household Type and Race/Ethnicity

Table 9-55: Share of U.S. Household Expenditures on Veterinary Services and Spending Index: By Household Type, 2001, 2004 and 2007 (percent and index)

Table 9-56: Share of U.S. Household Expenditures on Pet Care Services and Spending Index: By Household Type, 2001, 2004 and 2007 (percent and index)

Table 9-57: Share of U.S. Household Expenditures on Veterinary Services and Pet Care Services and Spending Index: By Race/Ethnicity, 2007 (percent and index)

Women Are Primary Pet Care Givers

Fleishman-Hillard Pet Spending Survey Identifies Possible Recession-Related Cutbacks

Likelihood of Cutting Back on Pet Market Expenditures by Type of Expenditure and Demographic Group

Figure 9-11: Likely Pet Market Cutbacks, 2008 (percent)

Veterinary Services

Grooming Services

Other Types of Professional Pet Care Services