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Hungary Information Technology Report Q1 2017

  • November 2016
  • -
  • Business Monitor International
  • -
  • 71 pages

Includes 3 FREE quarterly updates


>BMI View:
The Hungarian IT market is forecast to provide opportunities for vendors throughout the forecast period to 2020 and to support spending growth at a CAGR of 5.1% over 2016-2020 to a value of HUF648bn. The hardware segment is expected to resume growth after a challenging operating environment in 2015 and 2016 but it is in software and services that the greater opportunities exist. Enterprise investment is forecast to tick higher in line with a stronger economy and there are technology trends such as cloud computing, cyber security and data analytics that should add to momentum. There is, however, downside risk as Hungary continues to be vulnerable to regional economic shocks that could emanate from the eurozone financial system and derail the domestic economic growth trajectory.

Latest Updates & Industry Developments

- Computer Hardware Sales: HUF206bn in 2016 to HUF239bn in 2020, a compound annual growth rate (CAGR) of 3.8% in local currency terms. Deferred spending from 2015 and 2016 will provide a shortterm boost, but medium-term downside for PC sales if tablet demand is cannibalised by smartphones.

- Software Sales: HUF114bn in 2016 to HUF145bn in 2020, a CAGR of 6.1%. Lower cost and more flexible cloud delivery models should deepen the underpenetrated SME market, while there is also a strengthening environment for large enterprise application spending.

- IT Services Sales: HUF210bn in 2016 to HUF264bn in 2020, a CAGR of 5.9%. Cloud and outsourcing solutions adoption has significant potential, while Internet of Things services will make an increasing contribution as the forecast period progresses.

Table Of Contents

Hungary Information Technology Report Q1 2017
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Enterprise Trends - GVA By Vertical (Hungary 2015-2020) 14
Table: IT Industry - Historical Data And Forecasts (Hungary 2013-2020) 15
Industry Risk/Reward Index 16
Europe Risk/Reward Index 16
Outperformers 17
Underperformers 18
Table: Europe IT Risk/Reward Index, Q117 19
Market Overview 20
Recent Developments 20
Hardware 20
Software 26
Cloud Computing 31
Services 36
Table: Public Sector* IT Spending (HUFbn) 36
Industry Trends And Developments 40
IT Hardware Trade 40
Table: CEE IT Hardware Trade, 2010-2015 40
Table: Hungary IT Hardware Trade, 2010-2015 41
IT Industry Analysis 42
Table: Hungary IT Hardware Industry, 2009-2014 44
Table: Hungary Software and Services Industry, 2009-2014 46
Regulatory Development 47
Competitive Landscape 51
IT Companies - Hungary 51
IT Vendors - EMEA, 2015 54
Table: Computer Hardware 54
Table: Software 54
Table: Cloud 55
Table: IT Services 56
Retailers 57
Table: Major Electronics Retailers 57
Table: Major E-Commerce Retailers 58
Regional Overview 59
Demographic Forecast 62
Table: Population Headline Indicators (Hungary 1990-2025) 63
Table: Key Population Ratios (Hungary 1990-2025) 63
Table: Urban/Rural Population and Life Expectancy (Hungary 1990-2025) 64
Table: Population By Age Group (Hungary 1990-2025) 64
Table: Population By Age Group % (Hungary 1990-2025) 65
Methodology 67
Industry Forecast Methodology 67
Sources 69
Risk/Reward Index Methodology 69
Table: IT Risk/Reward Index Indicators 70
Table: Weighting Of Components 71

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