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Hungary Information Technology Report Q1 2016

  • November 2015
  • -
  • Business Monitor International
  • -
  • 69 pages

BMI View

: IT market spending growth should strengthen throughout 2016 as the economic environmentimproves from the weak performance seen in 2015. We expect this to continue over the coming years overthe duration of our five year forecast period to 2019. This will enable vendors to tap into the potentialpresented by relatively low penetration rates, combined with declining device prices at the global level - aswell as strong cloud computing demand growth as solution supply and end-user awareness levels increaseover the medium term.

Headline Expenditure Projections

- Computer Hardware Sales: HUF217.7bn in 2015 to HUF226.2bn in 2016, growth of 3.9% in localcurrency terms. Modest strengthening of the florint will see this translate into 8.11% growth in US dollarterms.

- Software Sales: HUF1112.4bn in 2015 to HUF117.1bn in 2016, an increase of 4.2% in local currencyterms. Enterprise application demand will continue to increase, while other areas such as cyber securitysoftware spending will be a smaller but faster growth market sub-segment.

Table Of Contents

Hungary Information Technology Report Q1 2016
BMI Industry View 7
SWOT 9
Industry Forecast 11
Table: IT Industry - Historical Data And Forecasts (Hungary 2012-2019) 16
Industry Risk Reward Index 17
Table: Europe IT Risk/Reward Index, Q1 2016 19
Market Overview 20
Hardware 20
Software 26
Cloud Computing 33
Services 38
Table: Public Sector* IT Spending (HUFbn) 38
Industry Trends And Developments 43
Table: Public Sector* ICT Investments And Expenditure (HUFmn) 46
Regulatory Development 50
Competitive Landscape 52
International Companies 52
Table: Lenovo 52
Table: SAP 53
Local Companies 54
Table: Neostratus 54
Table: NEXON 55
Table: Prezi 56
Regional Overview 57
Europe 57
Demographic Forecast 60
Table: Population Headline Indicators (Hungary 1990-2025) 61
Table: Key Population Ratios (Hungary 1990-2025) 61
Table: Urban/Rural Population and Life Expectancy (Hungary 1990-2025) 62
Table: Population By Age Group (Hungary 1990-2025) 62
Table: Population By Age Group % (Hungary 1990-2025) 63
Methodology 65
Industry Forecast Methodology 65
Sources 67
Risk/Reward Index Methodology 67
Table: IT Risk/Reward Index Indicators 68
Table: Weighting Of Components 69

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ref:plp2015

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