Research Report on Organic Dairy Industry in China

  • May 2013
  • -
  • Beijing Green Agriculture Sci-Tech Development Co.
  • -
  • 88 pages

Research Background
People’s valuing ecological environment and their own health promote organic food consumption. In developed countries, organic foods cover big market share (over 10%, even 25% in some countries) in food market. As an important part of organic food, organic dairy products belong to organic agriculture system and present huge market demand in Europe and American countries, such as US, Germany and Netherlands.

Though organic agriculture has been developing for nearly 20 years in China, organic products have won consumers’ recognition, and certified organic products are of rich variety, China’s organic products are still mainly for export. With improvement of people’s living standard, China’s domestic organic market will show big potential.

Organic dairy market has been developing fast in recent years. The leading categories of organic dairy products are organic milk powder and organic liquid milk. In China, organic milk powder mainly refers to infant formula milk powder; some big infant milk powder brands like Abbott and Ausnutria have organic infant milk powder series products.

Meanwhile, organic liquid milk market also develops rapidly in China. Yili, Mengniu, Sanyuan and Green Yard organic UHT milk and pasteurized milk products greatly promote high-end liquid milk market development; the key point of market competition also changed from price to product quality.

In recent decades, the Chinese people’s living standard has been improving rapidly; dairy products have become an important part in people’s dietary structure. With the development of economy and strengthening of people’s food nutrition and food safety awareness, the organic dairy market in China is expected to develop in high speed.

This report will systematically answer the following questions:
(1) What about the development history, product categories, development achievements and problems of organic food industry in China? What about the policies and standards for organic foods in China? What about the organic certification agencies and procedure?
(2) What about the organic dairy farms development in China, such as cost, investors and farming models? How do organic dairy farms distribute in China? What about the organic raw milk output in China?
(3) What about the production capacity, packaging characteristics and sales channels of organic dairy products in China? What about the market shares of different organic dairy product categories? What are the organic dairy products consuming areas in China? What about the competition in organic dairy market in China? What about the product quality, brand awareness and price of domestic and foreign organic dairy brands in China?
(4) What are the major organic dairy brands (including liquid milk and milk powder products) in China and what about the industry concentration ratio? What are the differences in organic raw milk sources, sales areas and product prices?

BSNABC hope this report can be a good reference for our clients to better understand the production policy and standards, situations of production, sales and consumption in organic dairy market in China and to forecast on the future of the market.

Table Of Contents

RESEARCH BACKGROUND AND RESEARCH IDEAS II

PART I ORGANIC FOODS DEVELOPMENT IN CHINA IN CHINA 1
1 ORGANIC FOODS DEVELOPMENT HISTORY IN CHINA 1
1.1 Exploration Stage (1990-1994) 2
1.2 Starting Stage (1995?2002) 2
1.3 Regulation Establishment and Fast Development Stage 3
2 ORGANIC FOODS CERTIFICATION IN CHINA 3
2.1 Number of Organic Certification Agencies 3
2.2 Range of Certification 5
2.3 Certification Procedure 6
2.4 Mutual Recognition with Other Countries 7
3 ACHIEVEMENTS and PROBLEMS IN ORGANIC FOODS DEVELOPMENT IN CHINA 8
3.1 Achievements 8
3.2 Problems 10
4 DEVELOPMENT OF ORGANIC DAIRY INDUSTRY IN CHINA 11
4.1 Organic Dairy Industry Still in Early Stage 11
4.2 Organic Dairy Certification 11
4.3 National Standards of Organic Dairy 12
4.3.1 Construction of Organic Raw Milk Sources 12
4.3.2 Organic Dairy Processing 13
4.3.3 Organic Marking and Sales 14
4.3.4 Establishment of Management System 14

PART II ANALYSIS AND FORECAST ON ORGANIC DAIRY PRODUCTION IN CHINA 15
5 ANALYSIS AND FORECAST ON ORGANIC RAW MILK PRODUCTION IN CHINA 15
5.1 Organic Dairy Farms Construction in China 15
5.1.1 Standard and Cost for Construction 15
5.1.2 Investors of Organic Dairy Farms 15
5.1.3 Farming Models 16
5.1.4 Scale of Organic Dairy Farms 16
5.2 Production of Organic Raw Milk in China 17
5.2.1 Raw Milk Output by Region 17
5.2.2 Organic Raw Milk Output 18
5.2.3 Main Organic Raw Milk Producing Companies/Bases 19
5.3 Forecast on Organic Raw Milk Production in China (2020) 21
5.3.1 Forecast on Investors and Farming Models of Organic Dairy Farms 21
5.3.2 Forecast on Output of Organic Raw Milk 22
5.3.3 Forecast on Distribution of Organic Dairy Farms 22
6 ANALYSIS AND FORECAST ON ORGANIC DAIRY PRODUCTS PRODUCTION IN CHINA 22
6.1 Distribution of Organic Dairy Enterprises 22
6.2 Production of Organic Liquid Milk 23
6.2.1 Distribution of Organic Liquid Milk Producers 23
6.2.2 Production Capacity and Output 25
6.2.3 Major Categories and Packaging Types of Organic Dairy Products 25
6.3 Production of Organic Milk Powder 26
6.3.1 Distribution of Organic Milk Powder Producers 26
6.3.2 Production Capacity and Output 27
6.3.3 Major Categories and Packaging Types of Organic Dairy Products 29
6.4 Sales Areas and Channels 29
6.5 Forecast on Production of Organic Dairy (2020) 30
6.5.1 Forecast on Output of Organic Dairy Products by Region 30
6.5.2 Forecast on Categories of Organic Dairy Products 30
6.5.3 Forecast on Sales Areas and Channels 30

PART III ANALYSIS AND FORECAST ON ORGANIC DAIRY CONSUMPTION IN CHINA 31
7 ANALYSIS AND FORECAST ON ORGANIC LIQUID MILK CONSUMPTION IN CHINA 31
7.1 Consumption Volume and Market Size in Liquid Milk Consumption 31
7.1.1 Consumption Volume 31
7.1.2 Market Size 32
7.2 Major Consumed Organic Liquid Milk Product Categories 32
7.3 Major Consuming Areas of Organic Liquid Milk 32
7.4 Major Brands of Organic Liquid Milk 33
7.5 Market Size of Organic Liquid Milk 34
7.6 Market Shares of Domestic and Foreign Brands 34
7.7 Competitiveness of Organic Liquid Milk of Domestic and Foreign Brands 35
7.7.1 Organic Raw Milk Sources and Product Quality 35
7.7.2 Distribution Channels 35
7.7.3 Consumer Perceptions 36
7.7.4 Market Price 36
7.8 Forecast on Consumption of Organic Liquid Milk (2020) 37
7.8.1 Forecast on Consumption and Varieties 37
7.8.2 Forecast on Consumption Areas 37
7.8.3 Forecast on Market Shares of Domestic and Foreign Brands 37
8 ANALYSIS AND FORECAST ON CONSUMPTION OF ORGANIC MILK POWDER IN CHINA 38
8.1 Consumption Volume and Market Size in Milk Powder Consumption 38
8.1.1 Consumption Volume 38
8.1.2 Market Size 38
8.2 Major Consumed Organic Milk Powder Product Categories 39
8.2.1 Consumption Volume 39
8.2.2 Major Product Categories 39
8.3 Major Consuming Areas of Organic Milk Powder 39
8.4 Major Brands of Organic Milk Powder 40
8.5 Market Size of Organic Milk Powder 40
8.6 Market Shares of Domestic and Foreign Brands 41
8.7 Competitiveness of Organic Milk Powder of Domestic and Foreign Brands 41
8.7.1 Organic Raw Milk Sources and Product Quality 41
8.7.2 Distribution Channels 42
8.7.3 Consumer Perceptions 42
8.7.4 Market Price 42
8.8 Forecast on Consumption of Organic Milk Powder (2020) 43
8.8.1 Forecast on Consumption and Varieties 43
8.8.2 Forecast on Consumption Areas 44
8.8.3 Forecast on Market Shares of Domestic and Foreign Brands 44

PART IV COMPARATIVE ANALYSIS OF MAJOR ORGANIC DAIRY PRODUCERS IN CHINA 45
9 ANALYSIS OF MAJOR PRODUCERS IN CHINA 45
9.1 Distribution of Major Producers 45
9.2 Market Shares of Major Producers 46
10 MAJOR PRODUCERS AND THEIR BRANDS IN CHINA 47
10.1 China Mengniu Dairy Co., Ltd. —— DELUXE 47
(1) Company Profile 47
(2) “DELUXE” Organic Milk 48
(3) Main Sources of Organic Raw Milk 49
(4) Major Sales Areas 50
(5) Market Price 50
(6) Market Share 51
10.2 Inner Mongolia Yili Industrial Group Co., Ltd. —— SATINE 51
(1) Company Profile 51
(2) “SATINE” Organic Milk 52
(3) Main Sources of Organic Raw Milk 53
(4) Major Sales Areas 54
(5) Market Price 55
(6) Market Share 55
10.3 Hebei Fucheng Wufeng Food Co., Ltd. —— Fucheng, Golden Quality 56
(1) Company Profile 56
(2) “Fu Cheng” and “Golden Quality” organic milk 57
(3) Main Sources of Organic Raw Milk 57
(4) Major Sales Areas 57
(5) Market Price 57
(6) Market Share 58
10.4 Inner Mongolia Shengmu High-Tech Dairy Co., Ltd. —— “Shengmu” 58
(1) Company Profile 58
(2) “Shengmu” Organic Milk 58
(3) Main Sources of Organic Raw Milk 58
(4) Major Sales Areas 59
(5) Market Price 59
(6) Market Share 59
10.5 Shandong Yinxiang Dadi Dairy Co., Ltd. —— Guiyi 60
(1) Company Profile 60
(2) “Goodao” and “Guiyi” Organic Milk 60
(3) Main Sources of Organic Raw Milk 60
(4) Major Sales Areas 60
(5) Market Price 61
(6) Market Share 61
10.6 Beijing Green Yard Ecological Agriculture Development Co., Ltd.—— Green Yard 61
(1) Company Profile 61
(2) “Green Yard” Organic Milk 61
(3) Main Sources of Organic Raw Milk 62
(4) Major Sales Areas 62
(5) Market Price 62
(6) Market Share 63
10.7 Beijing Sanyuan Foods Co., Ltd.—— ESL 63
(1) Company Profile 63
(2) “ESL” Organic Milk 63
(3) Main Sources of Organic Raw Milk 64
(4) Major Sales Areas 64
(5) Market Price 65
(6) Market Share 65
10.8 Abbott Nutrition (Guangzhou) Co., Ltd. —— ESSENCE 65
(1) Company Profile 65
(2) “ESSENCE” Organic Infant Milk Powder 65
(3) Main Sources of Organic Raw Milk 67
(4) Major Sales Areas 67
(5) Market Price 67
(6) Market Share 68
10.9 Ausnutria Dairy Corporation Ltd —— Allnutria Organic 68
(1) Company Profile 68
(2) “Allnutria Organic” Organic Infant Milk Powder 68
(3) Main Sources of Organic Raw Milk 70
(4) Major Sales Areas 70
(5) Market Price 70
(6) Market Share 70
10.10 Töpfer GmbH —— Töpfer 71
(1) Company Profile 71
(2) “Töpfer” Organic Infant Milk Powder 71
(3) Main Sources of Organic Raw Milk 71
(4) Major Sales Areas 71
(5) Market Price 72
(6) Market Share 72
11 CHARACTERISTICS OF MAJOR ORGANIC DAIRY PRODUCER IN CHINA 72
11.1 Analysis on Market Concentration 72
11.2 Analysis on Resource of Organic Raw Milk 73
11.3 Analysis on Sales Areas of Organic Dairy Products 74
11.4 Analysis on Prices of Organic Dairy Products 75



MAP CONTENTS

Map 1, Distribution Organic Certified Farming Land 9
Map 2, Distribution of Raw Milk Production in China 18
Map 3, Organic Raw Milk Producers Distribution in China 20
Map 4, Distribution of Organic Dairy Producers in China 23
Map 5, Major Organic Liquid Milk Enterprises and Brands in China 33
Map 6, Distribution of Major Organic Dairy Producers in China 45
Map 7, Dairy Producing Enterprises of China Mengniu Dairy Co., Ltd. 47
Map 8, Organic Raw Milk Sources of China Mengniu Dairy Co., Ltd. 50
Map 9, Dairy Producing Enterprises of Inner Mongolia Yili Dairy (Group) Co., Ltd. 52
Map 10, Organic Raw Milk Sources of Inner Mongolia Yili Industrial Group Co., Ltd. 54
Map 11, Dairy Producing Enterprises of Beijing Sanyuan Foods Co., Ltd. 64



FIGURE CONTENTS

Figure 1, Organic Products Production by Categories in China, 2010 5
Figure 2, China‘s Organic Products Production in Organic Planting/ Processing Industry, 2010 6
Figure 3, Procedure of Organic Certification in China 7
Figure 4, Dairy Farming Cooperative Model in China 16
Figure 5, Change of Raw Milk Producton in China, 1973-2012 17
Figure 6, Distribution of Organic Raw Milk Sources in China, 2012 19
Figure 7, Dairy Farming Union Model in China 21
Figure 8, Distribution of Organic Liquid Milk Production in China, 2012 25
Figure 9, Distribution of Organic Milk Powder Production in China, 2012 28
Figure 10, China Certified Organic Milk Powder Production Capacity of Foreign Producers 28
Figure 11, Liquid Milk Consumption Volume by Variety in China, 2012 31
Figure 12, Organic Liquid Milk Consumption Volume by Variety in China, 2012 32
Figure 13, Sales Volume and Proportion of Organic Liquid Milk in China, 2012 34
Figure 14, UHT Milk Import Volume by Original Country in China, 2003-2012 35
Figure 15, Milk Powder Consumption Volume by Variety in China, 2012 38
Figure 16, Organic Milk Powder Consumption Volume by Variety in China, 2012 39
Figure 17, Sales Volume and Proportion of Organic Milk Powder in China, 2012 41
Figure 18, Sales Revenue by Product Category of Inner Mongolia Mengniu Dairy (Group) Co., Ltd. 48
Figure 19, Sales Revenue by Region and Product Category of Inner Mongolia Yili Industrial Group Co., Ltd. 55



TABLE CONTENTS

Table 1, Compare in Food Safety of Organic Food, Pollution-free Food and Green Food 1
Table 2, Information about Organic Certification Agencies in China 4
Table 3, General Situation of Organic Industry in China, 2010 9
Table 4, Certified Organic Dairy Products in China 11
Table 5, Major Organic Raw Milk Producers in China (over 2,000MT/year) 20
Table 6, Organic Liquid Milk Producers in China 24
Table 7, Major Packaging Types of Organic Liquid Milk in China 26
Table 8, Enterprises of Processing and Import Organic Milk Powder in China 27
Table 9, Dairy Products Sales Models in Supermarkets in China 29
Table 10, Market Prices of Domestic and Imported Organic Liquid Milk Products in China 36
Table 11, Competitiveness of Domestic and Imported Organic Liquid Milk Products in China 37
Table 12, Major Brands of Organic Milk Powder in China 40
Table 13, Distribution Proportion of Different Infant Milk Powder Distribution Links in China 42
Table 14, Price of Organic Milk Powder with Domestic and Foreign Brand in China 43
Table 15, Sales Revenue and Market Shares of Major Organic Dairy Brands in China, 2012 46
Table 16, Organic Dairy Processing Bases of China Mengniu Dairy Co., Ltd. 49
Table 17, Profile of Fortune Ng Fung Food (Hebei) Co., Ltd. 56
Table 18, Cattle Inventory and Milk Production of Fortune Ng Fung Breeding (Yanjiao) Co., Ltd., 2010 56
Table 19, Organic Raw Milk Sources of Inner Mongolia Shengmu High-Tech Dairy Co., Ltd. 59
Table 20, Organic Raw Milk Sources of Shandong Yinxiang Dadi Dairy Co., Ltd. 60
Table 21, Organic Raw Milk Sources of Beijing Green Yard Ecological Agriculture Development Co., Ltd. 62
Table 22, Stage Standards and Packaging Types of Abbott Infant Milk Powder Products in China 66
Table 23, Stage Standards and Packaging Types of Ausnutria Infant Milk Powder Products in China 69
Table 24, Organic Raw Materials Sources of Major Organic Dairy Producers in China, 2012 73
Table 25, Sales Areas of Major Organic Dairy Producers in China, 2012 74
Table 26, Sales Prices of Major Organic Dairy Products Brands in China, 2012 76

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