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North and Latin America together accounted for nearly one third of the world’s volume sales of consumer appliances in 2012, and one quarter of value. Their fates have differed, however, with Latin America strongly growing while North America has struggled to post any growth at all. Both regions, nevertheless, are expected to see growth over 2012-2017: Latin America on the back of a wealthier consumer base and North America based on an improvement in the economic climate.

Euromonitor International's A Tale of Two Regions: Opportunities for Growth in Latin and North America global briefing offers a comprehensive guide to the retail sales data, allowing you to identify the sectors driving growth. The report also identifies the leading companies/brands and offers strategic analysis of key factors influencing the competitive landscape - be it new product developments, technological innovations, economic/lifestyle influences, distribution or pricing issues. Additionally, trade statistics and producer’s shares will answer questions on where appliances are produced and where they are being exported to, how quickly these units are moving, which companies are producing how much, and whether all categories are behaving in the same way. Collectively, this gives a complete view in both marketing and production planning strategies. Forecasts illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

A Tale of Two Regions: Opportunities for Growth in Latin and North America
A Tale of Two Regions: Opportunities for Growth in Latin and North America
Euromonitor International
May 2013

LIST OF CONTENTS AND TABLES

Introduction
Understanding Latin and North American Consumers
Regional Overview
Case Studies
Regional Prospects

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