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Billa Bulgaria EOOD in Retailing (Bulgaria)

  • January 2016
  • -
  • Euromonitor International
  • -
  • 4 pages

Billa Bulgaria, part of the REWE Group, is one of the fastest developing supermarket chains in Europe. Over the forecast period, the company is expected to drive its revenue growth via a large advertising budget and an ambitious new store opening plan. While the company remains positioned in the mid-price segment, advertising “quality for the best price”, it is beginning to differentiate its previously uniform stores. Going forward, new smaller and more centrally located shops are expected to...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Billa Bulgaria EOOD in Retailing (Bulgaria)
BILLA BULGARIA EOOD IN RETAILING (BULGARIA)
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Company Background
Digital Strategy
Summary 1 Billa Bulgaria EOOD: Share of Sales Generated by Internet Retailing 2013-2014
Chart 1 Billa Bulgaria EOOD: Billa, Supermarkets in Sofia View 1
Chart 2 Billa Bulgaria EOOD: Billa, Supermarkets in Sofia View 2
Private Label
Summary 2 Billa Bulgaria EOOD: Private Label Portfolio
Competitive Positioning
Summary 3 Billa Bulgaria EOOD: Competitive Position 2015












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