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Home Improvement and Gardening Stores in New Zealand

  • May 2013
  • -
  • Euromonitor International
  • -
  • 49 pages

Competition between the leading players in home improvement and gardening stores continued in 2012. Price discounting, new store openings and price matching were the major components in the strategies of Wesfarmers, Mitre 10 New Zealand and Fletcher Building. In fact, Wesfarmers, which owns Bunnings Warehouse, has a price guarantee which states “if you happen to find a cheaper price on the same stocked item we’ll beat it by 15%”; however, this excludes trade quotes, stock liquidations and...

Euromonitor International's Home Improvement and Gardening Stores in New Zealand report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Home Improvement and Gardening Stores market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Home Improvement and Gardening Stores in New Zealand
HOME IMPROVEMENT AND GARDENING STORES IN NEW ZEALAND
Euromonitor International
May 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Channel Formats
Chart 1 Home Improvement and Gardening Stores: Mitre 10 Mega in Auckland New Zealand
Chart 2 Home Improvement and Gardening Stores: Bunnings Warehouse in Auckland New Zealand
Channel Data
Table 1 Home Improvement and Gardening Stores: Value Sales, Outlets and Selling Space 2007-2012
Table 2 Home Improvement and Gardening Stores: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 3 Home Improvement and Gardening Stores Company Shares: % Value 2008-2012
Table 4 Home Improvement and Gardening Stores Brand Shares: % Value 2009-2012
Table 5 Home Improvement and Gardening Stores Brand Shares: Outlets 2009-2012
Table 6 Home Improvement and Gardening Stores Brand Shares: Selling Space 2009-2012
Table 7 Home Improvement and Gardening Stores Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 8 Home Improvement and Gardening Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Fletcher Building Ltd in Retailing (new Zealand)
Strategic Direction
Key Facts
Summary 1 Fletcher Building Ltd: Key Facts
Summary 2 Fletcher Building Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Fletcher Building Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Fletcher Building Ltd: Competitive Position 2012
Mitre 10 New Zealand in Retailing (new Zealand)
Strategic Direction
Key Facts
Summary 5 Mitre 10 New Zealand: Key Facts
Summary 6 Mitre 10 New Zealand: Operational Indicators
Internet Strategy
Summary 7 Mitre 10 New Zealand: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Competitive Positioning
Summary 8 Mitre 10 New Zealand Competitive Position 2012
Wesfarmers Ltd in Retailing (new Zealand)
Strategic Direction
Key Facts
Summary 9 Wesfarmers Ltd: Key Facts
Summary 10 Wesfarmers Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 11 Wesfarmers Ltd: Private Label Portfolio
Competitive Positioning
Summary 12 Wesfarmers Ltd: Competitive Position 2012
Executive Summary
Positive Value Growth As A Result of Economic Recovery
Internet Retailing Sees the Strongest Performance in 2012
Non-grocery Retailers Feels the Heat From Internet Retailing
Grocery Giants Dominate the Retail Landscape in New Zealand
Modest Value Growth Is Expected Over the Forecast Period
Key Trends and Developments
Consumer Confidence Improves, Despite Constrained Economic Conditions
Table 9 Official Cash Rate 2007-2012
Table 10 Consumers Price Index (CPI) 2007-2012
Table 11 Exchange Rates NZ$/US$ 2007-2012
Table 12 Consumers Price Index (CPI) 2012-2017
Table 13 Real GDP Growth 2012-2017
Table 14 Unemployment 2012-2017
Table 15 Exchange Rates NZ$/US$ 2012-2017
New Zealanders Embrace Internet Retailing
Changes To Tobacco and Alcohol Legislation Benefit Retailing in 2012
Trend Towards Premiumisation Observed for Private Label in New Zealand
Retailers Remain Resilient, Despite Christchurch Earthquake Aftershocks
New Zealand Retailers Put Sustainability Strategies Into Practice
Market Indicators
Table 16 Employment in Retailing 2007-2012
Market Data
Table 17 Sales in Retailing by Channel: Value 2007-2012
Table 18 Sales in Retailing by Channel: % Value Growth 2007-2012
Table 19 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 20 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 21 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 23 Sales in Non-store Retailing by Channel: Value 2007-2012
Table 24 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
Table 25 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 26 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
Table 27 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
Table 28 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
Table 29 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 30 Retailing Company Shares: % Value 2008-2012
Table 31 Retailing Brand Shares: % Value 2009-2012
Table 32 Store-Based Retailing Company Shares: % Value 2008-2012
Table 33 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 34 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 35 Non-store Retailing Company Shares: % Value 2008-2012
Table 36 Non-store Retailing Brand Shares: % Value 2009-2012
Table 37 Non-Grocery Retailers Company Shares: % Value 2008-2012
Table 38 Non-Grocery Retailers Brand Shares: % Value 2009-2012
Table 39 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
Table 40 Forecast Sales in Retailing by Channel: Value 2012-2017
Table 41 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
Table 42 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 43 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 44 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 45 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 46 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
Table 47 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
Table 48 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
Table 49 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
Table 50 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
Table 51 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Cash and Carry
Table 52 Cash and Carry: Number of Outlets by National Brand Owner 2012
Definitions
Sources
Summary 13 Research Sources












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