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China B2C E-Commerce and Online Payment Report 2013

  • June 2013
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 90 pages

1.) B2C E-Commerce is gaining more and more ground in China
The recent "China B2C E-Commerce and Online Payment Report 2013" by Hamburg-based secondary market research company yStats.com provides information about B2C E-Commerce and the movement toward online and mobile purchase transactions in China.

B2C E-Commerce is gaining more and more ground in China. According to forecasts, it is expected to grow by more than 30 percent annually between 2010 and 2016. A growing number of Chinese residents use social networks to purchase products online. Social Commerce is expected to become even more significant in China than in the USA. M-Commerce is also gaining in importance. Between 2011 and 2012, M-Commerce grew approximately fivefold.

Overall, fashion, shoes and bags, as well as computers and household appliances are among the most popular product categories online. B2C E-Commerce with luxury goods is one of the leading trends. In recent years, this segment has grown more strongly than traditional B2C E-Commerce. Leading Chinese online retailers include Tmall, 360buy, Tencent and Suning.com.

The total online payment transaction value in China demonstrated strong quarter-on-quarter growth in 2011-2012.Third-party online payments, which are used by around a third of online shoppers in China, were especially on the rise. Also, Alipay launched a mobile wallet application in China, offering online-to-offline payments.

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Table Of Contents

China B2C E-Commerce and Online Payment Report 2013
Table of Contents

1. Management Summary

2. Trends

•E-Commerce Trends in China, 2012
•B2C E-Commerce Trends in China, 2012
•International B2C E-Commerce Trends in China, 2012
•B2C E-Commerce Trends in China, 2011/2012 and Number of Online Shoppers, in millions, 2012f and 2016f
•B2C E-Commerce Trends among Women in China, 2011
•Luxury B2C E-Commerce Trends in China, 2011/2012 and Luxury B2C E-Commerce Sales, in CNY billion, 2010-2012f
•The Bachelor's Day in Chinese B2C E-Commerce, 2012
•Breakdown of Gross Merchandise Volume of China's E-Commerce Market, by Type of Sale, in %, Q3 2012
•B2C E-Commerce Delivery Trends in China, 2012
•Mobile Shopping Inclination in China, compared to India, Thailand, Vietnam, in % of Consumers, December 2011-February 2012
•Social Shopping Trends in China, 2011/2012
•Online Gaming Trends in China, 2012 and Online Gaming Market Value, in RMB billion, 2012f and 2015f
•Browser-based and Client-based Online Gaming Market Trends in China, 2011
•Browser-based Online Gaming Users in China, in millions and in % annual Growth, 2010-2014f
•Client-based Online Gaming Users in China, in millions and in % annual Growth, 2010-2014f
•Online Gaming User Spending in China, in RMB billion and in % annual Growth, 2009-2013f
•Breakdown of Online Gaming Revenues by Game Segments in China, in %, 2009-2013f

3. Online Payment

•Used Online Payment Methods, by Used at Least Once and Most Frequently Used, in % of Online Payment Users, 2012e
•Online Payment Trends, 2012 and Perception of Payment Security, in % of Internet Users, June 2012
•Total Online Payment Transaction Value, in CNY billion, and in % Growth, Q2 2011 - Q3 2012
•GMV of Third-Party Online Payment and Growth in %, 2009-2016f
•Breakdown of Third-Party Online Payment GMV, by Segment, in %, 2012
•Breakdown of Third-Party Online Payment Market, by Players, in %, Q3 2012
•Number of Online Payment Users and Number of Mobile Payment Users, in millions, 2011 and 2012
•Online Payment Penetration Rate, in % of Internet Users, 2011 and 2012 and Mobile Penetration Rate, in % of Mobile Internet Users, 2011and2012
•Mobile Payment Trends, 2012
•GMV of Third-Party Mobile Payment and Growth in %, 2009-2016f
•Breakdown of Third-Party Mobile Payment GMV, by Segment, in %, 2009-2016f
•Breakdown of Confidence in Future of Mobile Payment Usage, in % of Consumers, November 2011
•Total Online Banking Transaction Value, in USD trillion, 2009-2014f
•Mobile Payment News about Alipay, 2012/2013

4. Sales

•B2C E-Commerce Sales in China, compared to Australia, Indian, Japan, in USD billion, 2012f and 2016f
•B2C E-Commerce Sales in China, in CNY billion and in % Growth, 2007-2010 and 2016f
•E-Commerce Sales in China, in USD billion and in % annual Growth, 2010-2016f
•E-CoB2C mmerce Sales in China, by Marketplace and B2C E-Commerce Sales, in USD billion, 2009-2011 and 2015f
•B2C E-Commerce Sales in China, in USD billion, Q2 2011 and Q2 2012
•Gross Merchandise Volume of the E-Commerce Market in China, incl. B2C and C2C, in CNY trillion and in % Year-on-Year Growth, Q1 2011-Q3 2012
•M-Commerce Sales in China, in CNY billion, Q1 2011-Q2 2012e
•Online Travel Booking Transaction Size in China, in RMB billion and Growth in %, 2009-2015f

5. Shares

•Share of B2C E-Commerce Sales on total Retail Sales in China, in %, 2009-2011 and 2015f
•Share of M-Commerce on total B2C E-Commerce Sales in China, in %, Q1 2011-Q2 2012e

6. Products

•Breakdown of B2C E-Commerce Sales in China, by Product Categories, in %, Q1 2012

7. Users / Shoppers

•Internet Users in China, in millions and in % of total Population, 2011-2016f
•Internet Penetration Rate in China, in % of the total Population, 2007-2011
•Internet Users in China, in % of Population, 2009-2011 and 2015f and Online Shoppers, in % of Internet Users, 2009-2011 and 2015f

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