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Europe B2C E-Commerce and Online Payment Report 2013

  • June 2013
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 296 pages

1.) Growth rates of B2C E-Commerce are expected to slow in already developed areas of Western Europe

The recent "Europe B2C E-Commerce and Online Payment Report 2013" by Hamburg-based secondary market research company yStats.com provides information about B2C E-Commerce and the movement toward online and mobile purchase transactions in Europe.

Growth rates of B2C E-Commerce are expected to slow in already developed areas of Western Europe. In the UK, the share of online sales on total retail sales exceeded 10% in 2012, but year-on-year growth rates are expected to decline from 2013 onwards. Mobile payments are expected to increase in use in the UK, as the UK Payment Council intends to launch a secure mobile payment service in spring 2014 and PayPal plans to offer a mobile payment solution with the name of PayPal Here in summer 2013. Similar to other major markets, online sales in France are expected to face decreasing growth rates, as more than three quarters of Internet users are already shopping online, especially for travel services. Bank card was the preferred online payment option in B2C E-Commerce in 2012 in France, followed by micropayment services.

In Germany, online sales giants Amazon.de and Otto.de helped B2C E-Commerce revenues in Germany increase by double-digit rates in recent years. The most used online payment methods in German B2C E-Commerce in the second half of 2012 were credit card, invoice and PayPal. Mobile NFC-based payments were not yet spread in Germany in 2012, but are expected to increase in use as banks, credit card companies and telecom operators test the technology involved. Other Western European nations are also experiencing increased B2C E-Commerce and the emergence of mobile payment methods.

Countries in Eastern Europe are also participating in the movement to online commerce and mobile and online payments. In Russia, the regional leader in Internet Use and E-Commerce, many foreign companies and investors have entered the E-Commerce market in recent years, but local mass merchant Ozon.ru and food and drug retailer Utkonos.ru were the leading players in terms of online sales. Though cash remained the main payment method in Russian B2C E-Commerce in 2012, online payments gained in both awareness and usage. By far the most popular among online payment methods in the beginning of 2013 in Russia was bank card, followed by e-money and online banking. Moreover, Russian electronic payment providers, such as Qiwi and Yandex.Money, saw a significant growth in 2012.

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Table Of Contents

Europe B2C E-Commerce and Online Payment Report 2013
Table of Contents

1.Management Summary

2. Europe (Regional)

•Payment Methods Used in M-Commerce, in % of Mobile Shoppers, Q3 2012
•Willingness to Pay Extra Fees for Using Mobile Payments, in % of Consumers, 2012
•Share of Bank Customers Who Have Used PayPal for Mobile Payments, by Country (Germany, UK, France), in %, June 2012

3. Central Europe (Regional)

•Awareness of Mobile Payment Methods, in % of Mobile Internet Users, 2012
•Usage of Mobile Payment Methods, in % of Mobile Internet Users, 2012

3.1. Germany (Top Country)

•B2C E-Commerce Trends, 2011
•Most Used Online Payment Methods in B2C E-Commerce, in % of Online Shoppers, H2 2012
•Most Used Online Payment Methods in B2C E-Commerce, in % of Transactions, 2012
•Most Offered Payment Methods in E-Commerce, in % of E-Commerce Companies, 2012
•Most Known Online Payment Methods, in % of Online Shoppers, H2 2012
•Most Popular Online Payment Methods in B2C E-Commerce, in % of Online Shoppers and in % of Young Smartphone Users, 2012
•Payment Methods Used in M-Commerce, in % of Mobile Shoppers, Q3 2012
•Most Preferred NFC Payment Methods, in % of NFC Payment Users, January 2013
•Mobile Payment Trends, 2012/2013
•Mobile Payment Trends, 2012 and Trust in the Protection of Personal Data in Mobile Payments, by Trustee, in %, June 2012
•Perception of Online Payment Methods by Online Shoppers, H2 2012
•Mobile Payment News about the Otto Group, March 2013
•Online Payment News about Sage Pay, October 2012
•Mobile Payment News about Telefónica Deutschland, October 2012
•B2C E-Commerce Sales, in EUR billion, 2008-2012f
•B2C E-Commerce Sales, in EUR billion, 2008-2012f
•Share of B2C E-Commerce Sales on Total Retail Sales, in %, 2008-2012f
•Turnover of B2C E-Commerce Product Categories, by Product Category, in EUR million and in % Growth, 2010 and 2011
•Breakdown of B2C E-Commerce Service Turnover, by Service Category, in %, 2011
•Internet Users, in millions and in % Growth, 2011-2016f
•Online Shoppers, in millions and in% Growth, 2007-2011
•Top 20 Online Retailers, by B2C E-Commerce Sales, in EUR million, 2011

3.2. Austria

•B2C E-Commerce Trends, 2011/2012
•Most Used Online Payment Methods in B2C E-Commerce, in % of Transactions, 2012
•Online Payment News about SafetyPay and mPAY24, November 2012
•B2C E-Commerce Sales of Goods, in EUR billion, 2007, 2011 and 2016f
•Share of B2C E-Commerce Sales on Total Retail Sales, in %, 2010 - 2011
•Purchased Online Product Categories, in % of Online Shoppers, Q2 2012
•Number of Internet Users, in millions and in % of Total Population, 2007-2011
•Number of Online Shoppers, by Age Group, in millions and in % of Age Group, 2012f
•Top 11 Online Shops, by B2C E-Commerce Sales, in EUR million, 2011

3.3. Switzerland

•B2C E-Commerce Sales, in CHF billion, 2006, 2008, 2010 and 2012
•Share of B2C E-Commerce Sales on Total Retail Sales and on Total Distance Sales, in %, 2009 - 2011
•Purchased Online Product Categories, in % of Individuals, January 2012
•Number of Internet Users, in millions and in % of Total Population, 2007-2011
•Number of Internet Users and Penetration, in million and in % of Total Population, 2006-2011
•Top 10 Online Shops, by B2C E-Commerce Sales, in EUR million, 2011

4. Western Europe

4.1. UK (Top Country)

•B2C E-Commerce Trends, 2011/2012
•Most Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, Q3 2012
•Payment Methods Used in M-Commerce, in % of Mobile Shoppers, Q3 2012
•Mobile Payment Trends, 2013
•Share of Smartphone Owners Having Conducted Mobile Banking, September 2012, and Reasons for not Using Mobile Payments In-Store , in % of Smartphone Owners, September 2012
•Mobile NFC Transaction Value, in USD millions and in %, 2012-2016f
•Number of Mobile P2P Payment Transactions, in millions and Gr

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