Russia B2C E-Commerce and Online Payment Report 2013

  • June 2013
  • -
  • yStats - Research on International Markets
  • -
  • 80 pages

1.) In Russia, B2C E-Commerce is booming, driven by the emergence of new online shoppers
The recent "Russia B2C E-Commerce and Online Payment Report 2013" by Hamburg-based secondary market research company yStats.com provides information about B2C ECommerce and the movement toward online and mobile purchase transactions in Russia.

In Russia, a country with the largest Internet audience in Europe, B2C E-Commerce is booming, driven by the emergence of new online shoppers. The competition on the market intensifies, as more online shops enter the scene on a daily basis. Many foreign companies and investors have also entered the Russian E-Commerce market in recent years, but mass merchant Ozon.ru and food and drug online retailer Utkonos.ru were the leading players in terms of online sales. The share of online sales on total retail sales remains a low single-digit percentage, showing a room for more growth.

Cash was still the main payment method in B2C E-Commerce in 2012, but online payments gained in both awareness and usage. Online payment already reaches a double-digit share of the largest Internet audience in Europe. Around a third of Internet users in the large Russian cities pay online. By far the most popular among online payment methods in the beginning of 2013 was bank card, followed by E-Money and online banking.

Moreover, electronic payment systems show a strong growth nation-wide. For example, the Russian instant payment provider Qiwi significantly increased its revenues in 2012 and filed for a USD 100 million IPO on Nasdaq in early 2013. The electronic payment market in Russia is characterized by strong positioning of the local players, such as Qiwi, Yandex.Money, and WebMoney.

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Table Of Contents

Russia B2C E-Commerce and Online Payment Report 2013
Table of Contents

1.Management Summary

2.Trends

•B2C E-Commerce Trends in Russia, 2011/2012
•B2C E-Commerce Competition Trends in Russia, 2012 and Number of new Online Shops appearing daily in Russia, 2009-H1 2012
•Online Credits in B2C E-Commerce in Russia, April 2012 and Attitude of Online Shoppers towards Online Credits, in % of Online Shoppers, April 2012
•Reasons to go Online in Russia, in % of Internet Users, 2010 and 2012f
•Total daily Visits and Visits by frequent Visitors of Goods and Services Websites in Russia, January-September 2012
•Growth of Online Search Requests for “Online Shop” and “Buy” in Russia, by Location, in %, 2011
•Breakdown of the B2C E-Commerce Sales by Regions in Russia, in %, 2011
•Breakdown of Growth Drivers of B2C E-Commerce in Russia, in %, 2012-2015f
•Factors influencing the Choice of an Online Shop in Russia, in % of Online Shoppers, July-August 2012
•Online Shopping Concerns in Russia, in % of Online Shoppers, July-August 2012
•Top Reasons for abandoning an Online Shopping Cart in Russia, in % of Online Shoppers, January-February 2012
•Leading Concerns about Overseas Online Shopping in Russia, in % of Online Shoppers, January-February 2012
•B2C E-Commerce Payment Trends in Russia, 2012 and Awareness and Usage of Payment Methods, by Payment Method, in %, March 2012
•Online Delivery Trends in Russia, 2011/2012 and Shares of Delivery Types on total Online Deliveries, in %, Q1-Q3 2011
•Mobile Commerce Trends in Russia, 2012 and Growth in the Number of Mobile Visitors to Russian Internet Sites, by Mobile Platform, in %, May 2011-May 2012
•Social Online Shopping Trends in Russia, 2012 and Top 5 Websites by Number of average daily Visitors, in millions, March 2012
•Online Group Sales Trends in Russia, 2011/2012 and Share of Internet Users knowing about Online Coupon Services, in % of Internet Users, April 2012

3. Online Payment

•Most Popular Online Payment Methods in Russia, in % of Online Payment Users, March 2013
•Most Used Online Payment Methods in Russia, in % of Internet Users in Large Cities, Apr. 2011 vs. Aug. 2012
•Breakdown of Online Payments in Russia by Method and by Category, in %, March 2013
•Online Payment Trends in Russia , 2012 and Awareness and Usage of Payment Methods, by Payment Method, in %, March 2012
•Transaction Volume of Electronic Payment Systems in Russia, in RUB billion, and Share of Distant Financial Services, in %, 2008-2012e and 2017f
•Breakdown of Distant Financial Services in Russia, by Type, in %, 2012e and 2017f
•Online Payment Penetration Rate in Russia, in % of Internet Users, by Macro-Region and by Type of Location, March 2013
•Breakdown of Online Payment Users in Russia, by Gender and by Age, in %, March 2013
•Breakdown of Online Payment Users in Russia, by Income and by Macro-Region, in %, 2012
•Usage of Mobile Banking and Internet Banking in Russia, in % of Population, May 2012
•Annual Growth of Electronic Payment Systems Website Audience in Russia, by Provider, in %, August 2012
•Online Payment News about Qiwi, 2013 and Revenue of Qiwi, in RUB million, 2010-2012
•Online Payment News about Sberbank and Yandex, 2012/2013
•Mobile Payment News about VimpelCom and Net Element International, October 2012

4.Sales

•B2C E-Commerce Spending in Russia, in USD billion, 2012f and 2016f
•B2C E-Commerce Sales in Russia, in RUB billion, 2010-2015f
•B2C E-Commerce Sales and Growth worldwide, by selected Country, including Russia, in USD billion and in %, 2011
•B2C E-Commerce Sales in Russia, by Tickets and Digital Goods and Physical Goods, in RUB billion and in % of total B2C E-Commerce Sales, 2011

5.Shares

•Share of Online Retail on total Retail Sales and Share of Online Retail, excluding Services, on total Retail Sales in Russia, in %, 2011

6. Products

•Breakdown of Online Product Categories in Russia, in % of total B2C E-Commerce Turnover, 2011
•Online Sales in Russia, by Product Categories, in RUB billion, 2011
•Online Sales in Russia, by Product Category, in RUB billion, 2010 and 2011
•Growth in Online Product Categories in Russia, in %, 2011
•Breakdown of Online Product Categories in the Regions of Russia, in % of total B2C E-Commerce Sales, 2011
•Products bought Online in Russia, by Category, in % of Online Shoppers, 2009 and 2011

7.Users / Shoppers

•Internet Users/Unique Visitors in Europe, by Country, incl. Average Hours and Pages per Visitor, November 2011
•Development of Internet Users and daily Internet Audience in Russia, in millions, 2007-2012f
•Development of Internet Users and Share of adult Population in Russia, in millions and in % , 2012f and 2014f
•Online Shopper Distribution, by Regions and Growth in Online Shoppers in Russia, by Location, in %, 2011
•Online Shoppers in Russia, by Region, in millions and in % of total adult Population, 2011
•Online Spending in Terms of disposable Income in Russia, compared to other Countries, in % of Online Shoppers, January-February 2012
•Profile of Online Shoppers in Russia, 2012 and Online Spending Share on Disposable Income of Online Shoppers, in %, January-February 2012

8.Players

•Players Trends in Russia, 2012 and Share of Top 30 Players on total B2C E-Commerce Sales of physical Goods, in %, 2011
•Top 30 Online Shops in Russia, ranked by B2C E-Commerce Sales, in RUB billion, 2011
•Profile of Utkonos.ru
•Profile of Ozon.ru
•Profile of Komus.ru
•Profile of Quelle.ru
•Profile of Svyaznoy.ru
•Profile of Biglion.ru
•Profile of Groupon.ru




Companies Mentioned

•Qiwi
•Sberbank
•Yandex
•VimpelCom
•Utkonos
•Ozon
•Komus
•Quelle
•Svyaznoy
•Biglion
•Groupon

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