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Kenya Tourism Report Q3 2016

  • June 2016
  • -
  • Business Monitor International
  • -
  • 34 pages

Includes 3 FREE quarterly updates

BMI View: Kenya is one of the most developed tourism markets in Africa, but its image has been tainted inrecent years due to terror threats. The government and the country's tourism board are heavily investing inreviving the tourism industry, and international investors are taking note. Major international hotel brandsare continuing to enter and expand in the Kenyan market, a signal of trust in the sector's revival.Europe has traditionally been the key source market for Kenya; however, recently the Kenya TourismBoard (KTB) has been strengthening its efforts to promote the country to regional markets, as well aspotential domestic travellers, in order to compensate for the lower number of arrivals from abroad. Directflight links that are in the process of being established, such as to the US, could diversify source marketsfurther. In addition, the hotel industry is still expanding despite the market being fairly saturated. Hotelindustry investors are finding room for growth in the luxury accommodation sector, particularly in Nairobi'sbusiness district, as seen by recent expansions by major international chains. More low-cost chains arelooking to expand outside of the capital, with Asian hotel chains showing particular interest.

Table Of Contents

Kenya Tourism Report Q3 2016
BMI Industry View 5
Table: Key Forecasts (Kenya 2014-2020) 5
SWOT 7
Tourism 7
Industry Forecast 9
Table: Inbound Tourism (Kenya 2014-2020) 14
Table: Tourism Receipts (Kenya 2014-2020) 15
Table: Hotel Accommodation (Kenya 2014-2020) 18
Table: Tourist Departures and Consumption (Kenya 2014-2020) 19
Industry Risk/Reward Index 20
Table: Sub-Saharan Africa Risk/Reward Index 20
Rewards 21
Risks 22
Security Risk 22
Market Overview 24
Competitive Landscape 27
Domestic Hotel Groups 27
Table: Domestic Hotel Groups 27
International Hotel Groups 29
Table: International Hotel Groups 29
Methodology 31
Industry Forecast Methodology 31
Risk/Reward Index Methodology 32
Table: Weighting Of Indicators 34

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