Report Details

Visiongain's latest report analyses current and future pricing trends for mobile pricing plans worldwide based on Pay Monthly contracts. The report focuses on the increasingly important Pay Monthly (Post Paid or Contract plans) segment with price plans from mobile operators around the world analysed in a unique global survey. The survey includes MNO pricing plans from the five key geographical regions of Europe, North America, South America, the Asia Pacific and the Middle East & Africa (MEA).

The unique Visiongain survey analyses over 400 mobile operator Pay Monthly price plans available in 58 countries based on the offerings of over 100 MNOs worldwide. It ranks and categorises all of the price plans per region into High (Premium), Medium and Low (Entry) level segments for ease of comparison in and across each region.

The report also considers the key changes in Voice plans, Mobile Data plans and Texts (SMS) which have taken place to date. The report provides frequent examples of price plans in each of the 5 geographical regions, and a pricing strategy case study based on an MNO initiative in each region.

The report finds that increasing the Smartphone penetration rate is key to driving the adoption of Pay Monthly pricing plans. The "integrated" price plan (with a bundle of Voice calls, Mobile Data & Texts) is being promoted by MNOs in Europe and other regions as Smartphone penetration levels rise.

And in Europe MNOs have also adopted "unlimited" usage plans as a means of preventing mobile users from moving away to substitute OTT services. By offering unlimited services the MNO is reducing the incentive for the user to adopt a free service, but at the cost of lowering the potential revenue growth.

The Visiongain report finds that MNOs are seeking to reduce the cost of handset subsidy - where offered - by providing more transparent pricing, with some MNOs offering usage only plans without a handset subsidy.

The report also highlights the range of SIM only offers which offer low cost price plans in order to attract both the existing Smartphone user and Pre Pay user at a low price point - with a 30 day contract duration.

In some developing markets (such as China) MNOs are seeking to attract more users to their 3G networks by increasing the level of Smartphone subsidy which is having an impact on MNO profit levels. But in other developing markets (such as India & South America) MNOs are charging the full purchase price for the Smartphone device.

Why you should buy Global Mobile Usage Plans 2013-2018: MNO Pricing Strategies for Voice, Text and Data Tariffs

• Stay ahead with this comprehensive analysis of Mobile Usage Plan prospects
- The report comprises 176 pages
• Get ahead by studying highly quantitative content that delivers solid conclusions benefiting your research and analysis
- 103 tables, charts, and graphs, analyzing and forecasting the market
• A unique feature of the visiongain report is the provision of a 5 year forecast for each price plan (low, medium & high) segment by geographical region -.
- European region
- North American region
- South American region
- Asia Pacific region
- Middle East & Africa region
• For each of the 5 regions, visiongain provides the following analysis -
- The MNO pricing by price point
- Examples of price plans
- Entry level (Low) price plans
- Medium level price plans
- Premium level (High) price plans
- The key changes in tariff bundles
- MNO pricing strategy case study
- Forecast for MNO pricing from 2013 to 2018

What are the main business benefits of the report?

The main business benefits of the visiongain report Global Mobile Usage Plans 2013-2018: MNO Pricing Strategies for Voice, Text and Data Tariffs are analysis of the main trends in pricing which include the following -
- 58 countries surve

Table Of Contents

Table of Contents

1. Executive Summary
1.1 Mobile Tariff Pricing 2013 to 2018 - Voice, Mobile Data and Texts overview
1.2 The benefits of this report
1.3 Who is this report for?
1.4 Methodology
1.5 The growth in Pay Monthly contract terms worldwide
1.6 The changes in Pay Monthly contract plans worldwide
1.7 The increased divergence of usage plans worldwide
1.8 The changes in MNO business models worldwide
1.9 The importance of the Smartphone device in driving ARPU
1.10 A definition of the price points used in this report
1.11 The key headlines from the report

2. The types of MNO pricing strategy for voice, mobile data and texts
2.1 The rise of mobile usage plans for the Smartphone device
2.2 The benefits to the MNO of Pay Monthly plans
2.3 The introduction of long term Pay Monthly plans
2.4 The introduction of voice plans
2.5 The introduction of Mobile Data plans
2.6 The introduction of text (SMS) plans
2.7 The introduction of so-called unlimited plans
2.8 The case for providing handset subsidy with a Pay Monthly plan

3. The changes in MNO pricing models
3.1 The changes in handset subsidy
3.2 Examples of mobile tariffs with or without handset costs
3.3 Mobile usage plans without handset subsidy
3.4 The rise of SIM only tariff plans
3.5 The introduction of month to month contract plans
3.6 The blurring between Pre Pay and Pay Monthly contracts over time

4. Regional survey of MNO pricing strategies for voice, mobile data and texts (starting with the European region)
4.1 The global trends for MNO pricing
4.2 The survey methodology used in the European region
4.3 The MNO pricing strategy in the European region
4.4 The MNO pricing plans in Europe by price point
4.5 The entry level price plans in Europe
4.6 The medium level price plans in Europe
4.7 The premium level price plans in Europe
4.8 The key changes in tariff bundles in Europe
4.9 MNO pricing strategy case study - the introduction of Free Mobile (France)
4.10 MNO pricing strategy case study - Movistar change handset subsidies (Spain)
4.11 MNO pricing strategy case study - Vodafone separate out handset costs (Italy)
4.12 A forecast for MNO pricing plans from 2013 to 2018 in Europe

5. MNO pricing strategies in the North American region
5.1 The survey methodology used in the North American region
5.2 MNO pricing plans in North America by price point
5.3 The entry level price plans in North America
5.4 The medium level price plans in North America
5.5 The premium level price plans in North America
5.6 The main changes in tariff bundles in North America
5.7 MNO pricing strategy case study - Verizon Wireless Share Everything plans (USA)
5.8 MNO pricing strategy case study - Rogers Wireless introduce 36 month contracts (Canada)
5.9 A forecast for MNO pricing plans from 2013 to 2018 in North America

6. MNO pricing strategies in the South American region
6.1 The survey methodology used in the South American region
6.2 MNO pricing plans in South America by price point
6.3 The entry level price plans in South America
6.4 The medium level price plans in South America
6.5 The premium level price plans in South America
6.6 The key changes in tariff bundles in South America
6.7 MNO pricing strategy case study - Claro Argentina offer unlimited tariffs
6.8 A forecast for MNO pricing plans from 2013 to 2018 in South America

7. MNO pricing strategies in the Asia Pacific region
7.1 The survey methodology used in the Asia Pacific region
7.2 MNO pricing plans in the Asia Pacific by price point
7.3 The entry level price plans in the Asia Pacific
7.4 The medium level price plans in the Asia Pacific
7.5 The premium level price plans in the Asia Pacific
7.6 The main changes in tariff bundles in the Asia Pacific
7.7 MNO

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