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Hungary Information Technology Report Q3 2016

  • May 2016
  • -
  • Business Monitor International
  • -
  • 70 pages

Includes 3 FREE quarterly updates

BMI View: After recession and forint depreciation weighed on economic sentiment and IT marketperformance in Hungary in recent years the medium term-outlook is considerably stronger. Conditions willimprove slightly in 2016, but we expect a faster growth trajectory from 2017 across all three marketsegments as household income growth improves the retail hardware market, while enterprise modernisationand rationalisation will drive faster growth for software and services spending. We forecast IT spendingwill increase at a CAGR of 6.1% 2016-2020 to HUF679.1bn.

Latest Updates And Key Forecasts

-Computer Hardware Sales: HUF210bn in 2016 to HUF249bn in 2020, a compound annual growth rate(CAGR) of 4.3% in local currency terms. After forint depreciation there is pent-up upgrade demand,which should be unlocked as household purchasing power growth accelerates from 2017.

-Software Sales: HUF114bn in 2016 to HUF140bn in 2019, a CAGR of 5.3%. We expect demand growthfor enterprise applications as lower cost cloud models deepen the market and large enterprises modernise.

-IT Services Sales: HUF212bn in 2016 to HUF291bn in 2020, a CAGR of 8.2%. IT Enterprise demandfor cost-saving solutions such as outsourcing and cloud computing will drive the services segment, evenas economic pressures become less intense as growth strengthens.

Table Of Contents

Hungary Information Technology Report Q3 2016
BMI Industry View 7
SWOT 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Enterprise Trends - GVA By Vertical (Hungary 2015-2020) 15
Table: IT Industry - Historical Data And Forecasts (Hungary 2013-2020) 16
Industry Risk/Reward Index 17
Table: Europe IT Risk/Reward Index, Q3 2016 20
Market Overview 21
Hardware 21
Software 28
Cloud Computing 32
Services 37
Table: Public Sector* IT Spending (HUFbn) 38
Industry Trends And Developments 41
IT Hardware Trade 41
Table: CEE IT Hardware Trade, 2010-2015 41
Table: Hungary IT Hardware Trade, 2010-2015 42
IT Industry Analysis 43
Table: Hungary IT Hardware Industry, 2009-2014 45
Table: Hungary Software and Services Industry, 2009-2014 46
Regulatory Development 48
Competitive Landscape 52
Retailers 52
Table: Major Electronics Retailers 52
Table: Major E-Commerce Retailers 52
IT Vendors 53
Table: Lenovo 53
Table: SAP 54
Table: Neostratus 55
Table: NEXON 56
Table: Prezi 57
Regional Overview 58
Demographic Forecast 61
Table: Population Headline Indicators (Hungary 1990-2025) 62
Table: Key Population Ratios (Hungary 1990-2025) 62
Table: Urban/Rural Population and Life Expectancy (Hungary 1990-2025) 63
Table: Population By Age Group (Hungary 1990-2025) 63
Table: Population By Age Group % (Hungary 1990-2025) 64
Methodology 66
Industry Forecast Methodology 66
Sources 68
Risk/Reward Index Methodology 68
Table: IT Risk/Reward Index Indicators 69
Table: Weighting Of Components 70

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