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Turkey Information Technology Report Q3 2016

  • May 2016
  • -
  • Business Monitor International
  • -
  • 66 pages

Includes 3 FREE quarterly updates

BMI View: As is evident in the most recent data for IT hardware imports into Turkey, the market's growthtrajectory turned downwards in 2015 as lira depreciation squeezed domestic demand - a trend that wasexacerbated by deferred spending due to political unrest. Based on our forecast for economic conditions toremain challenging in 2016, we expect the IT market will only strengthen marginally from 2015, andcontract again in US dollar terms due to lira depreciation. The medium-term outlook is however brighter,particularly from 2018, when we expect IT demand growth to resume on a trajectory determined by aconvergence of income growth, declining device prices, inward investment and domestic private and publicsector modernisation initiatives predicted to drive demand growth. We forecast total IT spending will growat a CAGR of 8.6% 2016-2020 to a total of TRY24.4bn in 2020.

Latest Updates And Industry Developments

- Computer Hardware: Forecast growth from TRY11.72bn in 2016 to TRY15.50bn in 2020, at acompound annual growth rate (CAGR) of 7.2%. Traditionally low PC penetration presents a hugeopportunity for vendors when economic conditions stabilise, but in 2016 market expected to againcontract in US dollar and volume terms due to depreciation.

- Software: Predicted growth of TRY2.35bn in 2016 to TRY3.51bn in 2020, at a CAGR of 10.6%.Competitive pressures resulting from trade liberalisation and modernisation, as well as wider access tocloud delivery software-as-a-service (SaaS) products underpin our positive medium-term outlook forsoftware spending growth

- Services: CAGR of 11.6% over 2016-2019, increasing from TRY3.45bn in 2016 to TRY5.36bn in 2019.Cost saving rationale of IT services make the segment more resilient in an economic downturn, whileadoption of cloud computing services adds to medium term growth momentum as supply and awarenessof potential benefits increases.

Table Of Contents

Turkey Information Technology Report Q3 2016
BMI Industry View 7
SWOT 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Enterprise Trends - GVA By Vertical (Turkey 2015-2020) 15
Table: IT Industry - Historical Data And Forecasts (Turkey 2013-2020) 17
Industry Risk/Reward Index 18
Table: Europe IT Risk/Reward Index, Q3 2016 21
Market Overview 22
Recent Developments 22
Hardware 22
Software 28
Cloud Computing 33
IT Services 36
Industry Trends And Developments 40
IT Hardware Trade 40
Table: Central And Eastern Europe (CEE) IT Hardware Trade Balance, 2010-2015 40
Table: Turkey IT Hardware Trade, 2010-2015 41
Local Industry 42
Government IT Industry Policies 44
Regulatory Development 45
Table: Regulatory Authorities 45
Competitive Landscape 49
Retailers 49
Table: Major Electronics Retailers 49
Table: Major E-Commerce Retailers And Online Marketplaces 50
IT Vendors 50
Table: Accenture Turkey 50
Table: Hewlett-Packard Turkey 51
Table: Microsoft Turkey 51
Table: SAP Turkey 52
Table: Netas 52
Table: Telpa Communications 53
Regional Overview 54
Demographic Forecast 57
Table: Population Headline Indicators (Turkey 1990-2025) 58
Table: Key Population Ratios (Turkey 1990-2025) 58
Table: Urban/Rural Population and Life Expectancy (Turkey 1990-2025) 59
Table: Population By Age Group (Turkey 1990-2025) 59
Table: Population By Age Group % (Turkey 1990-2025) 60
Methodology 62
Industry Forecast Methodology 62
Sources 64
Risk/Reward Index Methodology 64
Table: IT Risk/Reward Index Indicators 65
Table: Weighting Of Components 66

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