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Poland Consumer Electronics Report Q3 2016

  • June 2016
  • -
  • Business Monitor International
  • -
  • 61 pages

Includes 3 FREE quarterly updates

BMI View: Poland is a large domestic market for consumer electronics and is one of the main productioncentres for devices in the region. While the electronics industry faces pressures from changing consumerpreferences and low-cost production centres, we are more positive about local spending on devices. Weconsider Poland's consumer electronics market to have a bright outlook over 2016-2020, with a CAGR of6.5% forecast to USD9.6bn in 2020. Strong economic growth and zloty appreciation are expected to drivepurchasing power gains for households that have the potential to increase multiple device ownership,shorten replacement cycles and ease price sensitivity. We also have a positive assessment of product trends,including a stabilisation of the PC market, smart and Ultra-HD TV set upgrades and price increases in thesmartphone market.

Latest Updates & Industry Developments

- Computer Hardware Sales: USD2.3bn in 2016 to USD3.2bn in 2020, a compound annual growth rate(CAGR) of 8.4% in US dollar terms. Pent-up demand from 2015 should be unlocked as economicenvironment strengthens and boost the market, but increasingly powerful smartphones could shift deviceusage patterns and presents downside.

- AV Sales: USD1.9bn in 2016 to USD2.3bn in 2020, a CAGR of 5.1%. Smart and Ultra-HD TV setsimprove the outlook for TV set upgrades, but with the digital camera market on a permanently lowertrajectory the AV segment is expected to underperform.

- Handset Sales: USD3.3bn in 2016 to USD4.1bn in 2020, a CAGR of 6.0%. Market dynamics expectedto change as smartphone volume growth slows due to saturation, but zloty appreciation provides upsidefor unit prices, in contrast to trends over 2012-2015.

Table Of Contents

Poland Consumer Electronics Report Q3 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 10
Consumer Electronics Market 10
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Poland 2014-2020) 16
Industry Risk/Reward Index 17
Industry Risk/Rewards Index 17
Table: Europe CE Risk/Reward Index, Q3 2016 19
Market Overview 20
Computers 20
Table: PC Sales (Poland 2014-2020) 20
AV Devices 27
Table: AV Sales (Poland 2014-2020) 27
Mobile Devices 31
Table: Mobile Communications (Poland 2014-2020) 31
Industry Trends And Developments 37
Consumer Electronics Trade 37
Table: CEE Consumer Electronics (CE) Trade, 2010-2015 37
Table: Poland Consumer Electronics (CE) Trade, 2010-2015 38
Consumer Electronics Industry Analysis 39
Table: Poland Consumer Electronics Industry, 2009-2014 42
Regulatory Development 44
Table: Government Authorities 44
Competitive Landscape 46
Retailers 46
Table: Selected Electronics Retailers 46
Table: Selected E-Commerce/Online Marketplaces 46
Consumer Electronics Vendors 47
Table: Dell 47
Table: Jabil Circuit Poland 47
Table: LG Poland 48
Table: Orion Poland 48
Table: Sharp 49
Table: TPV Displays 49
Table: Action SA 50
Table: Vobis 51
Demographic Forecast 52
Demographic Outlook 52
Table: Population Headline Indicators (Poland 1990-2025) 53
Table: Key Population Ratios (Poland 1990-2025) 53
Table: Urban/Rural Population and Life Expectancy (Poland 1990-2025) 54
Table: Population By Age Group (Poland 1990-2025) 54
Table: Population By Age Group % (Poland 1990-2025) 55
Methodology 57
Industry Forecast Methodology 57
Sector-Specific Methodology 58
Sources 58
Risk/Reward Index Methodology 59
Sector-Specific Methodology 60
Table: Consumer Electronics Risk/Reward Index Indicators 60
Table: Weighting Of Indicators 61

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