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Hungary Consumer Electronics Report Q3 2016

  • May 2016
  • -
  • Business Monitor International
  • -
  • 60 pages

Includes 3 FREE quarterly updates

BMI View: Our Hungary Country Risk team forecasts significant forint appreciation against the dollarover 2016-2020, which supports our forecast for a consumer electronics device spending CAGR of 7.7% toUSD2.3bn. Growth will be more modest in local currency terms, but by either measure we anticipate amarked improvement in performance over the medium-term when compared to recent years when firstdomestic economic malaise and then forint depreciation against the US dollar were drags on demand.Increases in household purchasing power offer upside through reduced price sensitivity, as well as thepotential to unlock deferred purchases from 2013-2016. There is however still downside, with Hungary'seconomy potentially susceptible to shocks from global headwinds, and regional or national political risks.

Latest Updates And Industry Developments

- Computer Hardware Sales: USD652mn in 2016 to USD925mn in 2020, a compound annual growthrate (CAGR) of 9.1%. After forint depreciation there is pent-up upgrade demand, which should beunlocked as household purchasing power growth accelerates from 2017.

- AV Sales: USD367mn in 2016 to USD499mn in 2020, a CAGR of 8.0% in US dollar terms. The marketwill not return to previous peak at height of flat-panel TV set and digital camera boom, but smart TV andUltra-HD set upgrades will boost the market over the medium term.

- Handset Sales: USD706mn in 2016 to USD899mn in 2020, a CAGR of 6.2% in US dollar terms.Positive impact of forint appreciation will be countered by the depletion of the smartphone upgradeengine, resulting in the handset segment underperforming the growth trend prior to 2014 during the initialsmartphone boom.

Table Of Contents

Hungary Consumer Electronics Report Q3 2016
BMI Industry View 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Structural Trends 11
Table: Consumer Electronics Overview (Hungary 2014-2020) 15
Industry Risk/Reward Index 16
Table: Europe CE Risk/Reward Index, Q3 2016 18
Market Overview 19
Computers 19
Table: PC Sales (Hungary 2014-2020) 19
AV Devices 26
Table: AV Sales (Hungary 2014-2020) 26
Mobile Handsets 31
Table: Mobile Communications (Hungary 2014-2020) 31
Competitive Landscape 37
Retail 37
Table: Major Electronics Retailers 37
Table: E-Commerce Retailers 37
Consumer Electronics Vendors 38
Table: Dell 38
Table: Huawei 38
Table: Lenovo 39
Table: Samsung Electronics 40
Industry Trends And Developments 41
Consumer Electronics Trade 41
Table: CEE Consumer Electronics Trade, 2010-2015 41
Table: Hungary Consumer Electronics Trade, 20010-2015 42
Consumer Electronics Industry Analysis 43
Table: Hungary Consumer Electronics Industry, 2009-2014 46
Regulatory Development 47
Demographic Forecast 51
Table: Population Headline Indicators (Hungary 1990-2025) 52
Table: Key Population Ratios (Hungary 1990-2025) 52
Table: Urban/Rural Population and Life Expectancy (Hungary 1990-2025) 53
Table: Population By Age Group (Hungary 1990-2025) 53
Table: Population By Age Group % (Hungary 1990-2025) 54
Methodology 56
Industry Forecast Methodology 56
Sector-Specific Methodology 57
Sources 57
Risk/Reward Index Methodology 58
Sector-Specific Methodology 59
Table: Consumer Electronics Risk/Reward Index Indicators 59
Table: Weighting Of Indicators 60

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