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Poland Information Technology Report Q3 2016

  • June 2016
  • -
  • Business Monitor International
  • -
  • 74 pages

Includes 3 FREE quarterly updates

BMI View: Poland has a large IT industry and is a major regional centre for hardware, software andservices - as well as being a large domestic market for products and services. We have a bright outlook forPoland over the medium term and expect the market to recover strongly after an abrupt deceleration in2015when zloty depreciation and product trends in the hardware segment hit the market. This trend shouldreverse and zloty appreciation is expected to provide upside to the hardware segment over the mediumterm, while the software and services segments will grow based on product trends and local enterprisemodernisation. We forecast total IT spending will increase at a CAGR of 6.3% over 2016-2020 toPLN34.8bn.

Latest Updates & Industry Developments

- Computer Hardware Sales: PLN10.4bn in 2016 to PLN11.9bn in 2020, a compound annual growth rate(CAGR) of 3.3%. Pent-up demand from 2015 should be unlocked as economic environment strengthensand boost the market, but increasingly powerful smartphones could shift device usage patterns andpresents downside.

- Software Sales: PLN5.1bn in 2016 to PLN6.6bn in 2020, a CAGR of 6.8%. We believe vendors canoutperform the market growth rate by targeting specific product areas such as data analytics and real-timesoftware, as well as by targeting specific verticals.

- IT Services Sales: PLN11.8bn in 2016 to PLN16.4bn in 2020, a CAGR of 8.6%. Large potential forwider adoption of cloud computing services over the medium term, while Internet of Things solutions areexpected to add to services spending growth momentum.

Table Of Contents

Poland Information Technology Report Q3 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Enterprise Trends - GVA By Vertical (Poland 2015-2020) 14
Table: IT Industry - Historical Data And Forecasts (Poland 2013-2020) 15
Industry Risk Reward Index 16
Table: Europe IT Risk/Reward Index, Q3 2016 19
Market Overview 20
Recent Developments 20
Hardware 20
Software 26
Cloud Computing 32
Services 37
Industry Trends And Developments 41
IT Hardware Trade 41
Table: CEE IT Hardware Trade, 2010-2015 41
Table: Poland IT Hardware Trade, 2010-2015 42
IT Industry Analysis 43
Table: Poland IT Hardware Industry, 2009-2014 45
Table: Poland Software and Services Industry, 2009-2014 46
Regulatory Development 48
Table: Government Authorities 48
Regional Regulations 50
Table: Cybersecurity Threat Trends 53
Competitive Landscape 54
Retailers 54
Table: Selected Electronics Retailers 54
Table: Selected E-Commerce/Online Marketplaces 54
IT Vendors 55
Table: Commvault 55
Table: Dell Poland 56
Table: Microsoft Poland 57
Table: SAP Polska 58
Table: Action 59
Table: Comarch 60
Table: Optimus 61
Table: Talex 61
Regional Overview 62
Demographic Forecast 65
Demographic Outlook 65
Table: Population Headline Indicators (Poland 1990-2025) 66
Table: Key Population Ratios (Poland 1990-2025) 66
Table: Urban/Rural Population and Life Expectancy (Poland 1990-2025) 67
Table: Population By Age Group (Poland 1990-2025) 67
Table: Population By Age Group % (Poland 1990-2025) 68
Methodology 70
Industry Forecast Methodology 70
Sources 72
Risk/Reward Index Methodology 72
Table: IT Risk/Reward Index Indicators 73
Table: Weighting Of Components 74

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