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Romania Information Technology Report Q3 2016

  • June 2016
  • -
  • Business Monitor International
  • -
  • 66 pages

Includes 3 FREE quarterly updates

BMI View: Romania is one of the lower income markets in Central and Eastern Europe, with device andsolution penetration rates below much of the rest of the region. This growth potential is expected to beunlocked over the medium term as the economic environment becomes more supportive after a drag in2014-2015. Our household income forecast shows an expanding and increasingly affluent middle class,which is positive for device spending, as well as wider economic sentiment. Meanwhile, the enterpriseapplication market has considerable potential in ERP and CRM, and lower-cost cloud providers couldmake gains in market share by tapping this underpenetrated opportunity. For the Romanian IT market as awhole we forecast a CAGR of 7.2% over 2016-2020 to almost RON7.7bn.

Latest Updates & Industry Developments

- Hardware Sales: From RON3.05bn in 2016 to RON3.75bn in 2020, corresponding to a CAGR of 5.3%.Rising household incomes are forecast, which should support higher value sales of retail PCs, but there isuncertainty due to form factor competition.

- Software Sales: From RON1.32bn in 2016 to RON1.83bn in 2020, a CAGR of 8.6%. Relatively lowpenetration of enterprise applications represents an opportunity for vendors, and growth could beparticularly strong as cloud delivered ERP and CRM solutions deepen the market.

- IT Services: From RON1.46bn in 2016 to RON2.11bn in 2020, a CAGR of 9.7%. Cloud computing andoutsourcing adoption by local enterprises will drive expansion of the services segment, supplementingtraditional revenue sources such as consulting and systems integration.

Table Of Contents

Romania Information Technology Report Q3 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Industry Forecast 10
Latest Updates 10
Structural Trends 10
Table: Enterprise Trends - GVA By Vertical (Romania 2015-2020) 13
Table: IT Industry - Historical Data And Forecasts (Romania 2013-2020) 14
Industry Risk/Reward Index 15
Table: Europe IT Risk/Reward Index, Q3 2016 18
Market Overview 19
Recent Developments 19
Hardware 19
Software 25
Table: Romania Enterprise Application Penetration By Vertical* (%), 2015 28
Cloud Computing 30
IT Services 33
Industry Trends And Developments 37
IT Hardware Trade 37
Table: Central And Eastern Europe (CEE) IT Hardware Trade, 2010-2015 37
Table: Romania IT Hardware Trade, 2010-2015 38
Local Industry 39
Table: Romania IT Hardware Industry Performance 41
Table: Outsourcing Facilities In Romania 42
Table: Romania Software And Services Industry Performance, 2009-2014 43
Regulatory Developments 44
Table: IT Regulatory Authorities 44
Competitive Landscape 48
Retailers 48
Table: Selected Electronics Retailers 48
Table: Major E-Commerce Retailers 48
IT Vendors 49
Table: Oracle 49
Table: SAP 50
Table: Evolio 51
Table: SIVECO 52
Table: SOFTWIN Group 53
Regional Overview 54
Demographic Forecast 57
Table: Population Headline Indicators (Romania 1990-2025) 58
Table: Key Population Ratios (Romania 1990-2025) 58
Table: Urban/Rural Population and Life Expectancy (Romania 1990-2025) 59
Table: Population By Age Group (Romania 1990-2025) 59
Table: Population By Age Group % (Romania 1990-2025) 60
Methodology 62
Industry Forecast Methodology 62
Sources 64
Risk/Reward Index Methodology 64
Table: IT Risk/Reward Index Indicators 65
Table: Weighting Of Components 66

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