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Peru Consumer Electronics Report Q3 2016

  • May 2016
  • -
  • Business Monitor International
  • -
  • 60 pages

Includes 3 FREE quarterly updates

BMI View: With Peru's consumer electronics market highly dependent on imported devices, nuevo soldepreciation was a drag on demand growth, and we expect there to be further pressure on affordability in2016. The medium-term outlook is, however, brighter and we envisage a return to a stronger device demandtrend from 2017. As Peruvian households move up the income scale there will be deepening of the marketas consumers acquire sufficient disposable income for first-time device purchases, and vendors could tapwider margins as the middle-class expands and price sensitivity gradually diminishes. Our forecast is for adevice spending CAGR of 6.9% over 2016-2020 to a total of USD3.6bn in 2020.

Latest Updates And Industry Developments

-Computer Hardware Sales: USD758mn in 2016 to USD1.12bn in 2020, CAGR of +10.2% in US dollarterms. After a contraction in 2016 the market will experience strong growth as incomes rise, with anadded boost from deferred spending in 2015 and 2016.

-AV Sales: USD905mn in 2016 to USD1.16bn in 2020, CAGR of +6.4%. Rising incomes will benefit AVdemand, with particular opportunities for TV set vendors as incomes rise and digital migration drivesupgrades.

-Handset Sales: USD1.09bn in 2016 to USD1.32bn in 2020, CAGR of +5.0%. Growth will continue in2016 as smartphone demand outweighs the impact of depreciation, but over the medium term adiminished pool of first-time smartphone buyers will see the market cool.

Table Of Contents

Peru Consumer Electronics Report Q3 2016
BMI Industry View 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Peru 2014-2020) 16
Industry Risk Reward Index 17
Industry Risk Reward Ratings 17
Table: Americas Consumer Electronics Risk/Rewards Index - Q3 2016 19
Market Overview 20
Recent Developments 20
Computers 20
Table: PC Sales (Peru 2014-2020) 20
AV Devices 27
Table: AV Sales (Peru 2014-2020) 27
Mobile Handsets 32
Table: Mobile Communications (Peru 2014-2020) 32
Industry Trends And Developments 39
Consumer Electronics Trade 39
Table: Latin America Consumer Electronics (CE) Trade Value (USDmn), 2009-2014 39
Table: Peru Consumer Electronics Trade Value (USDmn), 2010-2015 40
Local Industry Analysis 41
Regulatory Development 43
Competitive Landscape 45
Retailers 45
Table: Electronics 45
Table: E-Commerce 45
Table: Department Stores 46
Consumer Electronics Vendors 47
Table: Dell 47
Table: Lenovo 48
Table: Grupo Leafar 49
Table: Deltron 50
Demographic Forecast 51
Demographic Outlook 51
Table: Population Headline Indicators (Peru 1990-2025) 52
Table: Key Population Ratios (Peru 1990-2025) 52
Table: Urban/Rural Population and Life Expectancy (Peru 1990-2025) 53
Table: Population By Age Group (Peru 1990-2025) 53
Table: Population By Age Group % (Peru 1990-2025) 54
Methodology 56
Industry Forecast Methodology 56
Sector-Specific Methodology 57
Sources 57
Risk/Reward Index Methodology 58
Sector-Specific Methodology 59
Table: Consumer Electronics Risk/Reward Index Indicators 59
Table: Weighting Of Indicators 60

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