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Malaysia Tourism Report Q3 2016

  • July 2016
  • -
  • Business Monitor International
  • -
  • 33 pages

Includes 3 FREE quarterly updates

BMI View: Tourism is being targeted as a key growth area by Malaysia and the government is makingsignificant investment in supporting transport infrastructure and marketing campaigns in order facilitateinbound travel and raise awareness of the country's many attractions. Visitor numbers are rising steadilyand as a result the country has attracted the attention of leading regional and global hoteliers leading tothe development of a broad range of new properties in Malaysia - both within established tourismdestinations and in more remote locations. Regional travel continues to dominate the inbound tourismmarket, leaving Malaysia vulnerable to declines within key markets such as China and Singapore, and overthe longer term the market would do well to expand European, Middle Eastern and North Americanarrivals in order to bring more sustainability to the tourism sector.

Key Updates And Forecasts

- Malaysia is keen to promote its marine tourism attractions and in June 2016 launched the country'slargest Marine Protected: the Tun Mustapha Park (TMP) occupies around 1.6mn hectares of seascape, aswell as 50 islands, and is located by the northern tip of Sabah in East Malaysia. It is hoped that divers andsnorkelers will be drawn by the expanse of coral reefs while Malaysia also hopes to attract volunteertourists.

- Transport infrastructure continues to improve in Malaysia. As well as upgrades to the existing roadnetwork, some progress is being made on the proposed 330km Singapore-Kuala Lumpur high speed railconnection and Kuala Lumpur International Airport is also set to be expanded in the coming years.

- This quarter, we are broadly maintaining our forecasts for steady growth in Malaysia's inbound tourismmarket, which we are forecasting will grow from 30.3mn international arrivals in 2016 to 38.8mn arrivalsin 2020. Asia Pacific states will continue to account for the bulk of international arrivals, though we doexpect to see healthy growth in arrivals from the Middle East - currently a relatively small source regionfor Malaysia but one with enormous potential.

Table Of Contents

Malaysia Tourism Report Q3 2016
BMI Industry View 5
Table: Key Forecasts (Malaysia 2013-2020) 5
Industry Forecast 9
Table: Inbound Tourism (Malaysia) 13
Table: Tourism Receipts (Malaysia 2013-2020) 15
Table: Hotel Accommodation (Malaysia 2013-2020) 17
Table: Tourist Departures and Consumption (Malaysia 2013-2020) 18
Industry Risk/Reward Index 19
Table: Asia Tourism Risk/Reward Index 19
Rewards 20
Risks 20
Security Risk 21
Market Overview 22
Competitive Landscape 27
Domestic Hotel Groups 27
Table: Domestic Hotel Groups 27
International Hotel Groups 28
Table: International Hotel Groups 28
Methodology 30
Industry Forecast Methodology 30
Risk/Reward Index Methodology 31
Table: Weighting Of Indicators 33

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