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Argentina Consumer Electronics Report Q3 2016

  • May 2016
  • -
  • Business Monitor International
  • -
  • 62 pages

Includes 3 FREE quarterly updates

BMI View: Argentina has a large local electronics assembly industry that accounts for the majority ofdevices sold in the country, but due to the high level of reliance on imported components, this did not offermuch insulation against the affordability squeeze from another peso devaluation in December 2015. Therewas however an increase in device spending ahead of the anticipated devaluation, and as a result weenvisage a sharp contraction in Argentine consumer electronics spending in 2016 before the affordabilityshock from devaluation subsides. We then expect an acceleration in device spending based on risingpurchasing power in Argentina, though growth over 2017-2020 will offset the decline in 2016 and result ina CAGR of 7.7% forecast over 2016-2020 as a whole.

Latest Updates & Industry Developments

- Computer Hardware Sales: USD1.3bn in 2016 to USD2.1bn in 2020, corresponding to a compoundannual growth rate (CAGR) of 11.6%. Devaluation resulted in a dip in PC sales but a stronger economicenvironment and pent-up demand will see strong growth over the medium term.

- AV Sales: USD1.6bn in 2016 to USD2.2bn in 2020, a CAGR of 8.7%. AV sales are expected tounderperform as digital camera cannibalisation remains a drag, but TV set market dynamics are expectedto strengthen.

- Handset Sales: USD2.2bn in 2016 to USD2.6bn in 2020, a CAGR of 4.3%. Smartphone upgradeopportunities still exist in Argentina, and this will sustain handset segment outperformance over themedium term.

Table Of Contents

Argentina Consumer Electronics Report Q3 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Argentina 2014-2020) 16
Industry Risk Reward Index 17
Table: Americas Consumer Electronics Risk/Rewards Index - Q3 2016 19
Market Overview 20
Recent Developments 20
Computers 20
Table: PC Sales (Argentina 2014-2020) 20
AV 27
Table: AV Sales (Argentina 2014-2020) 27
Mobile Handsets 31
Table: Mobile Communications (Argentina 2014-2020) 31
Industry Trends And Developments 38
Electronics Trade 38
Table: Latin America Consumer Electronics (CE) Trade, 2010-2015 38
Table: Argentina Consumer Electronics (CE) Trade, 2010-2015 39
Operational Risk And Government Policy 40
Industry Breakdown 41
Table: Argentina PC Industry Volumes ('000), 2009-2014 42
Table: Argentina Consumer Electronics Industry, 2008-2012 43
Regulatory Development 46
Competitive Landscape 48
Retailers 48
Table: Selected Electronics Retailers 48
Table: Selected Online Retailers 48
Consumer Electronics Vendors 48
Table: Banghó 49
Table: Cetrogar 50
Table: Exo 50
Table: Frávega 51
Table: Musimundo 51
Table: Noblex (Newsan) 52
Demographic Forecast 53
Demographic Outlook 53
Table: Population Headline Indicators (Argentina 1990-2025) 54
Table: Key Population Ratios (Argentina 1990-2025) 54
Table: Urban/Rural Population and Life Expectancy (Argentina 1990-2025) 55
Table: Population By Age Group (Argentina 1990-2025) 55
Table: Population By Age Group % (Argentina 1990-2025) 56
Methodology 58
Industry Forecast Methodology 58
Sector-Specific Methodology 59
Sources 59
Risk/Reward Index Methodology 60
Sector-Specific Methodology 61
Table: Consumer Electronics Risk/Reward Index Indicators 61
Table: Weighting Of Indicators 62

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