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Brazil Consumer Electronics Report Q3 2016

  • June 2016
  • -
  • Business Monitor International
  • -
  • 68 pages

Includes 3 FREE quarterly updates

BMI View: Brazil's large electronics industry provided little insulation to the market in 2015, as a relianceon imported components and a sharp deterioration in household purchasing power resulted in a sharpcontraction in spending on consumer electronics devices. We expect another year of contraction in 2016 asthe economic and political crisis continues to evolve in Brazil, but the decline should not be as steep as in2015. Conditions are expected to be less hostile from 2017 as growth returns and the currency stabilises,and there is potential for a bump in spending as deferred purchases are unlocked, but we caution thatdownside risk is elevated. Under our core scenario, we envisage a total device spending CAGR of 9.5%over 2016-2020.

Latest Updates & Industry Developments

- Computer Hardware Sales: USD8.8bn in 2016 to USD14.6bn in 2020. A sharp deterioration inBrazilian purchasing power resulted in a collapse in demand for computer hardware, which means thereis pent-up demand that will boost growth rates once economic conditions improve.

- AV Sales: USD5.4bn in 2016 to USD7.3bn in 2020. Cannibalisation of digital camera volumes mean theAV market will not return to previous highs, but TV set replacement and upgrade spending willnonetheless put the market on a much stronger trajectory compared to 2015-16.

- Mobile Handset Sales: USD12.2bn in 2016 to USD16.1bn in 2020. The smartphone penetration rateindicates there is still potential for strong growth in overall market value through first-time upgrades, butgrowth is expected to decelerate by the latter years of the forecast.

Table Of Contents

Brazil Consumer Electronics Report Q3 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Brazil 2014-2020) 17
Industry Risk Reward Index 18
Industry Risk/Reward Index 18
Table: Americas Consumer Electronics Risk/Rewards Index - Q3 2016 20
Market Overview 21
Recent Developments 21
Computers 21
Table: PC Sales (Brazil 2014-2020) 21
AV 28
Table: AV Sales (Brazil 2014-2020) 28
Table: Household Penetration Of AV Devices And Services (%) 32
Handsets 34
Table: Mobile Communications (Brazil 2014-2020) 34
Industry Trends And Developments 42
Consumer Electronics Trade 42
Table: Latin America Consumer Electronics (CE) Trade, 2010-2015 42
Table: Brazil Consumer Electronics (CE) Trade, 2010-2015 43
Consumer Electronics Industry 44
Table: Brazilian Electronics Tax Incentives For Local Production 46
Table: Brazil Electronics Industry Performance, 2008-2013 50
Regulatory Development 52
Table: Government Authorities 52
Competitive Landscape 54
Retailers 54
Table: Selected Electronics Retailers 54
Table: Selected E-Commerce Retailers 54
Consumer Electronics Companies 55
Table: Hewlett-Packard (HP) 55
Table: Lenovo 56
Table: IGB Eletronica (Gradiente) 57
Table: Itautec 58
Demographic Forecast 59
Table: Population Headline Indicators (Brazil 1990-2025) 60
Table: Key Population Ratios (Brazil 1990-2025) 60
Table: Urban/Rural Population and Life Expectancy (Brazil 1990-2025) 61
Table: Population By Age Group (Brazil 1990-2025) 61
Table: Population By Age Group % (Brazil 1990-2025) 62
Methodology 64
Industry Forecast Methodology 64
Sector-Specific Methodology 65
Sources 65
Risk/Reward Index Methodology 66
Sector-Specific Methodology 67
Table: Consumer Electronics Risk/Reward Index Indicators 67
Table: Weighting Of Indicators 68

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