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Mexico Consumer Electronics Report Q3 2016

  • May 2016
  • -
  • Business Monitor International
  • -
  • 57 pages

Includes 3 FREE quarterly updates

BMI View: A stronger economic outlook coupled with peso appreciation against the US dollar envisagedfor 2017-2020 underpin our bullish forecast for Mexican consumer electronics device spending growth overthe medium term. We expect a CAGR of 6.4% over 2016-2020 as household income growth deepens themarket to first-time buyers in categories such as PCs and flat-screen TV sets, while in the mid-range andpremium market there should be an easing of price sensitivity that allows for shorter replacement cyclesand higher margin volume growth for vendors. There is, however, downside for the local electronicsindustry as a result of intense competition from East Asian production centres, but the industry is embeddedin Mexico and the advantages of NAFTA participation should exports continue to contribute to overallMexican economic performance.

Latest Updates & Industry Developments

- Computer Hardware Sales: USD6.6bn in 2016 to USD9.2bn in 2020. PC penetration rates point tofirst-time buyer opportunity while rising incomes should also alleviate price sensitivity in the mid-marketand enable vendors to target higher margin sales.

- AV Sales: USD2.6bn in 2016 to USD3.3bn in 2020. Middle class digital TV set and LED/LCD upgradesa key opportunity but other product categories continue to be cannibalised by smartphone multifunctionality.

- Handset Sales: USD6.1bn in 2016 to USD7.1bn in 2020. Handset segment spending growthoutperformed from 2010-2015, but as the smartphone boom loses momentum and competition fromChinese vendors ensures a dynamic of price erosion we expect growth rates to be more subdued over2016-2020.

Table Of Contents

Mexico Consumer Electronics Report Q3 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Mexico 2014-2020) 16
Industry Risk Reward Index 17
Table: Americas Consumer Electronics Risk/Rewards Index - Q3 2016 19
Market Overview 20
Computers 20
Table: PC Sales (Mexico 2014-2020) 20
AV 26
Table: AV Sales (Mexico 2014-2020) 26
Table: Household TV Access By Transmission Technology 28
Mobile Handsets 31
Table: Mobile Communications (Mexico 2014-2020) 31
Industry Trends And Developments 36
Electronics Trade 36
Table: Latin America Consumer Electronics Trade, 2010-2015 36
Table: Mexico Consumer Electronics (CE) Trade, 2010-2015 37
Electronics Industry Analysis 38
Table: Mexico Electronics Industry (at 2008 constant prices), 2009-2014 41
Regulatory Development 42
Table: Five Digital Strategy Pillars 43
Competitive Landscape 44
Retailers 44
Table: Selected Electronics Retailers 44
Table: Selected E-Commerce Retailers 44
International Companies 45
Table: Office Depot 45
Table: Panasonic 45
Local Companies 46
Table: Famsa 46
Table: Texa 46
Table: Vanta 47
Demographic Forecast 48
Demographic Outlook 48
Table: Population Headline Indicators (Mexico 1990-2025) 49
Table: Key Population Ratios (Mexico 1990-2025) 49
Table: Urban/Rural Population and Life Expectancy (Mexico 1990-2025) 50
Table: Population By Age Group (Mexico 1990-2025) 50
Table: Population By Age Group % (Mexico 1990-2025) 51
Methodology 53
Industry Forecast Methodology 53
Sector-Specific Methodology 54
Sources 54
Risk/Reward Index Methodology 55
Sector-Specific Methodology 56
Table: Consumer Electronics Risk/Reward Index Indicators 56
Table: Weighting Of Indicators 57

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