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Chile Consumer Electronics Report Q3 2016

  • July 2016
  • -
  • Business Monitor International
  • -
  • 59 pages

Includes 3 FREE quarterly updates

BMI View: As the commodities market recovers and Chile's economy moves back to a stronger growthtrajectory over the medium term, we forecast the consumer electronics market will move to a fastertrajectory. We envisage a CAGR of 5.9% over 2016-2020, with all three segments expected to be supportedby peso appreciation against the US dollar from 2017, which will boost Chilean household purchasingpower and increase the affordability of imported devices. The impact could be especially pronounced in thecomputer hardware and AV markets, where there was the greatest degree of deferred spending during 2014and 2015 when peso depreciation hit sharply.Latest Updates & Industry Developments

- Computer Sales: USD1.05bn in 2016 to USD1.47bn in 2020, a compound annual growth rate (CAGR)of 8.8% in US dollar terms. Economic upside, but the extent to which pent-up demand boosts growth willdepend on device trends and potential notebook/tablet replacement spending cannibalisation bysmartphones.

- AV Sales: USD782mn in 2016 to USD985mn in 2020, a CAGR of 5.9%. After sales declined by almosta third from the 2012 peak to 2015, we expect AV demand growth will accelerate over the medium term,but not return to previous highs as the digital camera market is on a permanently lower trajectory.

- Handset Sales: USD1.54bn in 2016 to USD1.78bn in 2020, a CAGR of 3.8% in US dollar terms. Pesoappreciation presents upside to smartphone average selling price 2017-2020, but the underlying trend ofdepleting smartphone upgrade opportunity will see spending growth gradually decelerate.

Table Of Contents

Chile Consumer Electronics Report Q3 2016
BMI Industry View 7
SWOT 9
Industry Forecast 11
Table: Consumer Electronics Overview (Chile 2014-2020) 15
Industry Risk/Reward Index 16
Table: Americas Consumer Electronics Risk/Rewards Index - Q3 2016 18
Market Overview 19
Computers 19
Table: PC Sales (Chile 2014-2020) 19
AV 26
Table: AV Sales (Chile 2014-2020) 26
Mobile Devices 30
Table: Mobile Communications (Chile 2014-2020) 30
Industry Trends And Developments 38
Electronics Trade 38
Table: Latin America Consumer Electronics (CE) Trade, 2010-2015 38
Industry Breakdown 38
Table: Chile Consumer Electronics (CE) Trade, 2010-2015 39
Operational Risk And Government Policy 40
Regulatory Development 42
Table: Government Authority 42
Competitive Landscape 45
Retailers 45
Table: Selected Electronics Retailers 45
Table: Selected E-Commerce Retailers And Online Marketplaces 45
Consumer Electronics Vendors 46
Table: Hewlett-Packard (HP) 46
Table: Huawei 47
Table: Samsung Electronics 48
Table: IRT 49
Demographic Forecast 50
Table: Population Headline Indicators (Chile 1990-2025) 51
Table: Key Population Ratios (Chile 1990-2025) 51
Table: Urban/Rural Population and Life Expectancy (Chile 1990-2025) 52
Table: Population By Age Group (Chile 1990-2025) 52
Table: Population By Age Group % (Chile 1990-2025) 53
Methodology 55
Industry Forecast Methodology 55
Sector-Specific Methodology 56
Sources 56
Risk/Reward Index Methodology 57
Sector-Specific Methodology 58
Table: Consumer Electronics Risk/Reward Index Indicators 58
Table: Weighting Of Indicators 59

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