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Colombia Consumer Electronics Report Q3 2016

  • June 2016
  • -
  • Business Monitor International
  • -
  • 61 pages

Includes 3 FREE quarterly updates

BMI View: We forecast Colombian consumer electronics spending will increase at a CAGR of 10.6% over2016-2020, with spending expected to reach USD5.6bn in 2020. This follows a sharp contraction in 2015,when steep peso depreciation against the US dollar hit affordability and demand for imported devices. Weexpect a further contraction in 2016, but from 2017 the market is expected to move to a strong growthtrajectory as purchasing power growth resumes, allowing vendors to once again tap the first-time buyerand multiple device household demand growth, with an added boost from pent-up demand in all threeconsumer electronics after deferred purchases in 2015 and 2016.

Latest Updates & Industry Developments

- Computer Hardware Sales: USD953.0mn in 2016 to USD1.5bn in 2020, at a compound annual growthrate (CAGR) of 12.8% in US dollar terms. There will be pent-up demand for PC upgrades andreplacements by 2017, which coupled with rising incomes, will drive strong growth from 2017.

- AV Sales: USD1.1bn in 2016 to USD1.6bn in 2020, a CAGR of 9.7% in US dollar terms. The AVsegment turned down sharply in 2015 but with flat-panel upgrade potential still existing due to lowpenetration the market will return to strong growth from 2017-2020.

- Handset Sales: USD1.7bn in 2016 to USD2.5bn in 2019, a CAGR of 9.8% in US dollar terms.Relatively low smartphone penetration means significant growth engine remains for medium-termoutperformance in handset spending growth.

Table Of Contents

Colombia Consumer Electronics Report Q3 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Colombia 2014-2020) 16
Industry Risk/Reward Index 17
Table: Americas Consumer Electronics Risk/Rewards Index - Q3 2016 19
Market Overview 20
Recent Developments 20
Computers 20
Table: PC Sales (Colombia 2014-2020) 20
AV Devices 27
Table: AV Sales (Colombia 2014-2020) 27
Mobile Handsets 32
Table: Mobile Communications (Colombia 2014-2020) 32
Industry Trends And Developments 39
Electronics Trade 39
Table: Latin America Consumer Electronics Trade, 2010-2015 39
Table: Colombia Consumer Electronics Trade, 2010-2015 40
Operational Risk And Government Policy 41
Table: Colombia Electronics Industry Performance 43
Regulatory Development 44
Table: Regulatory Bodies 44
Competitive Landscape 46
Retailers 46
Table: Selected Electronics Retailers 46
Table: Selected E-Commerce Retailers 46
Consumer Electronics Vendors 47
Table: Hewlett-Packard 47
Table: Lenovo 48
Table: LG 49
Table: Samsung 50
Table: ZTE 51
Demographic Forecast 52
Table: Population Headline Indicators (Colombia 1990-2025) 53
Table: Key Population Ratios (Colombia 1990-2025) 53
Table: Urban/Rural Population and Life Expectancy (Colombia 1990-2025) 54
Table: Population By Age Group (Colombia 1990-2025) 54
Table: Population By Age Group % (Colombia 1990-2025) 55
Methodology 57
Industry Forecast Methodology 57
Sector-Specific Methodology 58
Sources 58
Risk/Reward Index Methodology 59
Sector-Specific Methodology 60
Table: Consumer Electronics Risk/Reward Index Indicators 60
Table: Weighting Of Indicators 61

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