Table of Contents
Widespread IP Adoption across Verticals Makes Investments in Video Monitoring Solutions Imperative
This study covers the global IP video network management market growth, market trends, competition, and competitor strategies. The market is in the process of ensuring the overall efficiency of video transmission over IP at the headend, through the transport stream, and at the edge of the network using monitoring products such as probes, analyzers, and data-mining solutions. This Frost & Sullivan research covers the broadcast, cable, IPTV, and enterprise segments. The major vendors covered are IneoQuest, Tektronix, Pixelmetrix, Agama, Bridgetech, Mariner, Miranda (a Belden Brand),Triveni, Cheetah Technologies, Nevion, Witbe, Spirent, and Netrounds.
• The reach of video transmission, be it within Pay TV or broadcasting, is migrating from traditional methodologies—such as radio frequency (RF)—to digital Internet Protocol (IP)-based alternatives. In this scenario, IP video network management solutions are becoming critical as the emphasis on quality of service (QoS) and quality of experience (QoE) grows; There is pressure for superior video quality from the customers’ end as well.
• This study looks at the offerings within the IP video network management eco-system including probes, analyzers and data-mining solutions. It also analyses the presence of monitoring solutions within the cable, broadcast, telco and other end-user markets.
• Across the end-user segments and product categories, some of the drivers impacting the market include:
- The growing IP adoption across verticals.
- Increasing multi-screen viewing that translates into more demand from telcos.
- Growing high-definition (HD) content delivery creating the need for sophisticated monitoring solutions.
- Ongoing total digital transition and growth of digital broadcasting.
• This market has been reshaped by multiple acquisitions. Some of the notable deals, since 2010, include Mixed Signals’ acquisition by Tektronix, Cheetah Technologies’ acquisition of Symmetricom’s video QoE business, and EXFO’s acquisition of NetHawk. Most recently, in 2012, Miranda Technologies was acquired by Belden. As this market evolves and the demand for the IP video network management solutions grows in a structured and consistent manner, larger companies will enter the market via strategic acquisitions rather than organic development.
• Over the forecast period, Frost & Sullivan anticipates the market will continue to exhibit growth in direct proportion to the increased awareness pertaining to the solutions and the resultant rise in deployment.
• Small and upcoming vendors are likely to spearhead technological innovations and come up with solutions targeting specific quality monitoring requirements. We expect them to be acquisition targets during the forecast period.
• From a competitive standpoint, the market is likely to experience an influx of new products and solutions from established big vendors as well as from smaller specialist manufacturers.
• Probes are expected to become more commoditized, while simultaneously packing more features; on the other hand, data-mining solutions are likely to evolve in terms of features and capabilities, thus being able to provide rich analytics and detailed analyses.
1. Growing acknowledgement of monitoring solutions’ role in customer retention benefits the market.
2. Need for quality monitoring of OTT content will positively impact the market.
3. Capitalizing on consumers’ appreciation of quality is a fundamental business imperative.
4. Digitization in major markets is hitting maturation; it is still a relevant factor in emerging markets with lucrative greenfield projects.
5. The market is likely to become more software-driven with advancements in data-mining solutions.
Definitions of Market
IP Video Network Management: Defined as the process of ensuring the overall efficient management (based on metrics such as quality of experience [QoE] and quality of service [QoS]) of the IP video through its transmission at the headend, transport stream, and edge of the network using solutions such as probes, analyzers, and data-mining solutions.
Probes: A probe is a device that collects data pertaining to network performance and content metrics related to the streams passing through the network. Several probes are placed across the various branches of the network to collect information pertaining to anomalies in the video transmission process that could be in the form of frozen frames, poor synchronization between video and audio, blackouts, and loss of IP packets. This information is transmitted to the analyzers and the network-level, data-mining solutions.
Video Analyzers: These are devices deployed at strategic locations on the networks used to analyze the quality of the video stream by spotting errors and transmission glitches. Video analyzers can be used for real-time video quality monitoring as well as for testing purposes at later stages.
Data-mining Solutions: These systems gather all the information from the probes and analyzers in the network and create a detailed report, complete with trending analysis. These solutions provide insights into the network’s performance and health over a period of time.
The video headend obtains video feeds and then aggregates, encodes, and compresses them before transmitting the video through the transport stream. The transport stream is typically an IP network with high bandwidth. The final area is the customer premise where the content is received, buffered, and decoded for viewing. The chief types of probes placed across the network can be classified into headend, network, and VOD; whereas the analyzers depicted are headend and transport stream variants. Data-mining solutions overlook the probes and analyzers across the network and provide a comprehensive analysis.
Key Questions This Study Will Answer
• Is the global IP video network management market growing? How long will it continue to grow and at what rate?
• How are the existing companies going to shape up the market?
• What are the current market trends in the market, and how are competitors continuing to provide value-priced products?
• What technical trends are shaping the marketplace today? What disruptions are on the horizon, and what implications does this have on future product strategy?
• How are the solutions going to evolve in terms of features and functionalities?
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