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Israel - Telecoms, Mobile and Broadband

  • December 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 55 pages

Israel telecoms undergoing major reform
Israel’s telecoms sector is undergoing major transformation due to the recent introduction of new wholesale arrangements for its fixed-line infrastructure. This, combined with the entrance of additional mobile operators a few years ago, has created a much more competitive telecoms environment in Israel.

Israel’s fixed-line wholesale reforms came into effect early in 2015 and have increases competition in the fixed line voice and broadband sectors. Israel’s former Communications Minister approved the reforms in November 2014; allowing other operators to rent infrastructure from major players Bezeq and HOT Telecom and offer fixed services including television, Internet and fixed voice. It was hoped the reforms would reduce prices for customers and remove the need to acquire separate broadband connections and ISP accounts from different providers.

Both Bezeq and HOT Telecom have focused on improving network performance by deploying fibre in access networks, resulting in increasing average download speeds. Unsatisfied with the rate of progress, however, the government undertook to improve the quality of broadband service by establishing a public private partnership tasked with deploying an alternative fibre network. The venture is known as Unlimited.

The introduction of new mobile operators into the Israeli market a few years ago has taken its toll on the three existing operators. In 2015 Israel’s veteran mobile operators – Cellcom, Orange (Partner) and Pelephone continue to lose subscribers and market share to newer market entrants. Cellcom’s and Pelephone’s subscriber bases have been shrinking since 2011, while Orange’s began to decline in 2012. In an effort to turn around its fortunes, Cellcom recently entered the wholesale market and has started offering triple-play bundles. In addition it has launched its own TV services with content accessed by set-top box as well as on handheld mobile devices.

Other factors which have helped drive competition in Israel includes the establishment of full mobile number portability and regulatory barriers that prevent operators from linking sales of handsets to services, or offering discounts to customers that commit to longer periods. Strong competition has led to operators focusing on mobile data and content opportunities as well as on costs, resulting in a number of infrastructure sharing agreements.

Key telecom parameters – 2012; 2015
Sector | 2012 | 2015
Subscribers to telecoms services (million): (e)
Fixed Broadband | 1.94 | 2.07
Fixed-line telephony | 3.59 | 2.90
Mobile phone | 9.22 | 9.66
(Source: BuddeComm based on ITU)

Key developments:
Smart phones are very popular in Israel with around 3 million expected to be sold in 2015.
In November 2015 Cellcom announced that it had entered an agreement to acquire Golan Telecom but it was still subject to government approval.
In 2015 Cellcom aggressively targeted the TV market launching its own service based on set-top box.
Cellcom, Pelephone, Orange, Golan Telecom, Hot Mobile, and Marathon Mobile have all won spectrum in a 4G LTE auction conducted in January 2015.
Following regulatory approval, Partner, Cellcom, and Pelephone have used existing or borrowed spectrum to launch LTE services ahead of the 4G auction.
The Ministry of Communication has published a network-sharing policy and network sharing agreements have been set up between Partner and HOT Telecom, and between Cellcom and Golan, among others.
Israel has developed a reputation as being one of the leading technology start-up incubators in the world.

Companies covered in this report:
Bezeq, Hot Telecom, Cellcom, Orange (Partner), Pelephone (Bezeq), HOT Mobile (Hot Telecom), Golan Telecom, Rami Levy, Alon Cellular, Home Cellular, Marathon Mobile/Marathon 018 Xphone, Rounds.

Table Of Contents

Israel - Telecoms, Mobile and Broadband
1. Key statistics
1.1 Country overview
2. Telecommunications market
2.1 Recent developments
2.2 Historical overview
2.3 Market analysis
3. Regulatory environment
3.1 Historic overview
3.2 Regulatory authority
3.3 Privatisation of Bezeq
3.3.1 Earlier privatisation attempts
3.4 Telecom sector liberalisation in Israel
3.4.1 Liberalisation begins
3.4.2 Early moves towards fixed-line market liberalisation
3.4.3 Kroll Committee
3.4.4 Licences awarded to cable TV companies
3.4.5 Further competition in the international calls market
3.4.6 New domestic voice service licences and Bezeq's reaction
3.4.7 Licensing of VoIP/VOB
3.4.8 Interconnect
3.4.9 Gronau Commission
3.4.10 Hayek Commission
3.4.11 Alternative fibre network operator
3.5 Number Portability (NP)
3.6 Net Neutrality
4. Fixed network operators
4.1 Introduction
4.2 Bezeq
4.3 HOT Telecom
4.4 013 NetVision (Cellcom)
4.5 012 Smile Telecom (Partner)
4.6 Xfone 018/Marathon Telecommunications
5. Telecommunications infrastructure
5.1 National telecom network
5.2 International infrastructure
5.2.1 Submarine cable networks
5.2.2 Satellite networks
5.3 Wholesaling
5.3.1 Overview
5.4 Smart infrastructure
5.4.1 M2M/IoT
5.4.2 Smart grids
5.4.3 Smart cities
6. Broadband market
6.1 Introduction and statistical overview
6.1.1 Market analysis
6.1.2 Broadband statistics
6.2 Digital Subscriber Line (DSL) and cable networks
6.2.1 Introduction
6.3 Fibre-to-the-Premises (FttP) and Fibre-To-The-Home (FttH)
6.3.1 Introduction
6.3.2 Fixed wireless (WiFi and WiMAX)
6.4 Competition issues
6.4.1 Wholesale
7. Digital media
7.1 Introduction
7.2 Advertising
7.3 Videostreaming
7.4 Social media
7.5 On line gaming and gambling
7.6 Communications: VoIP
8. Digital economy
8.1 Introduction
8.1.1 Start-ups
8.2 e-Commerce
8.3 e-Banking
8.4 e-Government
8.5 e-Health
8.6 e-Education
9. Mobile communications
9.1 Market analysis
9.2 Mobile statistics
9.2.1 General statistics
9.2.2 Mobile data
9.2.3 Mobile broadband statistics
9.3 Regulatory issues
9.3.1 Connection charges
9.3.2 Licensing
9.3.3 LTE Spectrum
9.3.4 Roaming
9.3.5 MTRs
9.3.6 Early termination fee reduction
9.3.7 MNP
9.3.8 Network sharing
9.4 Mobile infrastructure
9.4.1 Brief intro analogue networks
9.4.2 Digital networks
9.4.3 IoT and M2M networks
9.5 Major mobile operators
9.5.1 Operators
9.5.2 MVNOs
9.6 Mobile content and applications
9.6.1 m-commerce
9.6.2 m-advertising
9.6.3 m-TV
9.6.4 Apps
9.7 Mobile handsets
Table 1 Country statistics Israel 2015
Table 2 Telephone network statistics 2015
Table 3 Broadband statistics 2015
Table 4 Mobile statistics 2015
Table 5 National telecommunications authorities
Table 6 Evolution of GDP and inflation in Israel 2000 - 2019
Table 7 Bezeq revenue, operating profit, EBITDA 2008 Q2 2015
Table 8 Bezeq fixed access lines and monthly ARPL 2003 - 2014
Table 9 HOT fixed voice, TV and internet subscribers 2009 - 2014
Table 10 HOT financial data 2012 - 2014
Table 11 Fixed lines in service and teledensity 1995 - 2015
Table 12 Internet users and penetration 1997 - 2015
Table 13 Fixed broadband subscribers 2001 - 2015
Table 14 Bezeq ADSL subscribers and ARPU 2005 - 2014
Table 15 Average broadband speed per Bezeq customer 2007 - 2014
Table 16 PC penetration 2002 - 2014
Table 17 International internet bandwidth 2005 - 2014
Table 18 YES revenue and profit 2007 - 2014
Table 19 YES subscribers, market share, and ARPU 2004 - 2014
Table 20 - Israel Facebook stats compared to other Middle East countries - July 2015
Table 21 Historic - Mobile subscribers and penetration rate - 1995 - 2004
Table 22 Mobile subscribers and penetration rate 2005 - 2015
Table 23 Mobile operators' market share 2010 - 2014
Table 24 Active mobile broadband subscriptions 2010 - 2015
Table 25 Cellcom Revenue and Operating Profit 2005 Q2 2015
Table 26 Cellcom Subscribers, MOU and ARPU 2005 - 2014
Table 27 Orange Revenue and Operating Profit 2005 Q2 2015
Table 28 Orange Subscribers, MOU and ARPU 2005 - 2014
Table 29 Pelephone Revenue and Operating Profit 2003 - 2014
Table 30 Pelephone Subscribers, MOU and ARPU 2005 - 2014
Table 31 HOT Mobile Subscribers and ARPU 2010 - 2014
Table 32 Israel - Smart phone market share by manufacturer 2013; 2014
Chart 1 Broadband subscribers and penetration versus PC penetration 2002 2014
Chart 2 Mobile operators' market share at a glance - 2014

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