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Air Care in Canada

  • February 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

After a few years of moderate performance and decline in 2014, retail sales of air care products increased by 1% in current retail value terms but declined by 1% in retail volume terms in 2015 as consumer tastes shifted and concerns over air quality aligned with general health and wellness trends. As in other categories, Canadians are moving towards organic and natural products. This trend is closely connected with broad health and wellness trends, with consumers avoiding artificial scents and...

Euromonitor International’s Air Care in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Canada
AIR CARE IN CANADA
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Scented Candles
Table 1 Sales of Scented Candles: Value 2011-2017
Summary 1 LBN Brand Rankings of Scented Candles 2013-2015
Category Data
Table 2 Sales of Air Care by Category: Value 2010-2015
Table 3 Sales of Air Care by Category: % Value Growth 2010-2015
Table 4 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 5 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 6 NBO Company Shares of Air Care: % Value 2011-2015
Table 7 LBN Brand Shares of Air Care: % Value 2012-2015
Table 8 Forecast Sales of Air Care by Category: Value 2015-2020
Table 9 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Procter and Gamble Inc in Home Care (canada)
Strategic Direction
Key Facts
Summary 2 Procter and Gamble Inc: Key Facts
Competitive Positioning
Summary 3 Procter and Gamble Inc: Competitive Position 2015
Reckitt Benckiser Canada Inc in Home Care (canada)
Strategic Direction
Key Facts
Summary 4 Reckitt Benckiser Canada Inc: Key Facts
Competitive Positioning
Summary 5 Reckitt Benckiser Canada Inc: Competitive Position 2015
Executive Summary
Home Care Shows Marginal Growth
Multi-purpose and Convenience Continue To Drive Sales
Home Care Largely the Domain of Multinational Companies
Retail Distribution Continues To Shift To Mass Channels
Flat Growth Expected
Key Trends and Developments
Changing Cleaning Habits Drive Sales of Home Care Products
Laundry Detergent With Added Benefits Take Share From Other Laundry Products
Energy-efficient Products Drive Sales
Market Indicators
Table 10 Households 2010-2015
Market Data
Table 11 Sales of Home Care by Category: Value 2010-2015
Table 12 Sales of Home Care by Category: % Value Growth 2010-2015
Table 13 NBO Company Shares of Home Care: % Value 2011-2015
Table 14 LBN Brand Shares of Home Care: % Value 2012-2015
Table 15 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 16 Distribution of Home Care by Format: % Value 2010-2015
Table 17 Distribution of Home Care by Format and Category: % Value 2015
Table 18 Forecast Sales of Home Care by Category: Value 2015-2020
Table 19 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 6 Research Sources












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