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Air Care in Finland

  • January 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Air care in Finland has not been untouched by the recession. While many home care categories include necessity products, air care is not viewed in the same way. This has meant that consumers could postpone or limit their air care purchases, while also opting for the most affordable products. This resulted in negative retail value growth. Nonetheless, new products continued to be launched which not only freshen the air but also serve as decorations and provide a festive atmosphere, such as by...

Euromonitor International’s Air Care in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Finland
AIR CARE IN FINLAND
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2010-2015
Table 2 Sales of Air Care by Category: % Value Growth 2010-2015
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 4 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 5 NBO Company Shares of Air Care: % Value 2011-2015
Table 6 LBN Brand Shares of Air Care: % Value 2012-2015
Table 7 Forecast Sales of Air Care by Category: Value 2015-2020
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
S Group in Home Care (finland)
Strategic Direction
Key Facts
Summary 1 S Group: Key Facts
Summary 2 S Group: Operational Indicators
Competitive Positioning
Summary 3 S Group: Competitive Position 2015
Transmeri Oy Ab in Home Care (finland)
Strategic Direction
Key Facts
Summary 4 Transmeri Oy Ab: Key Facts
Summary 5 Transmeri Oy Ab: Operational Indicators
Competitive Positioning
Summary 6 Transmeri Oy Ab: Competitive Position 2015
Executive Summary
Challenging Times Result in Marginal Value Growth
Value-for-money Deals Appeal
Local Companies Play the Domestic Origin Trump Card
Choice of Distribution Outlet Increases in Importance
Positive But Modest Value Growth Predicted
Key Trends and Developments
Recession Eating Into Value Growth Potential
Green Ingredients Tackling Consumer Concerns
Private Label Performs Well
Market Indicators
Table 9 Households 2010-2015
Market Data
Table 10 Sales of Home Care by Category: Value 2010-2015
Table 11 Sales of Home Care by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Home Care: % Value 2011-2015
Table 13 LBN Brand Shares of Home Care: % Value 2012-2015
Table 14 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 15 Distribution of Home Care by Format: % Value 2010-2015
Table 16 Distribution of Home Care by Format and Category: % Value 2015
Table 17 Forecast Sales of Home Care by Category: Value 2015-2020
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources












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