Air care is a relatively small category in Finland. Although it is immature, the potential for growth is limited by cultural reasons. Finnish households tend to prefer plain and simple home decor; therefore, fragrance as decoration remains an alien concept for many consumers. This, together with the ailing Finnish economy, hampered retail value sales in 2015. However, in 2016, air care showed signs of recovery and consumers were more willing to spend money on convenience products. Furthermore, e...
Euromonitor International’s Air Care in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Air Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Air Care in Finland AIR CARE IN FINLAND Euromonitor International January 2017
LIST OF CONTENTS AND TABLES Headlines Trends Competitive Landscape Prospects Category Data Table 1 Sales of Air Care by Category: Value 2011-2016 Table 2 Sales of Air Care by Category: % Value Growth 2011-2016 Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016 Table 4 Sales of Air Care by Fragrance: Value Ranking 2011-2016 Table 5 NBO Company Shares of Air Care: % Value 2012-2016 Table 6 LBN Brand Shares of Air Care: % Value 2013-2016 Table 7 Forecast Sales of Air Care by Category: Value 2016-2021 Table 8 Forecast Sales of Air Care by Category: % Value Growth 2016-2021 Kesko Oyj in Home Care (finland) Strategic Direction Key Facts Summary 1 Kesko Oyj: Key Facts Summary 2 Kesko Oyj: Operational Indicators Competitive Positioning Summary 3 Kesko Oyj: Competitive Position 2016 Transmeri Oy Ab in Home Care (finland) Strategic Direction Key Facts Summary 4 Transmeri Oy Ab: Key Facts Summary 5 Transmeri Oy Ab: Operational Indicators Competitive Positioning Summary 6 Transmeri Oy Ab: Competitive Position 2016 Executive Summary Finnish Economy Shows Signs of Recovery Value for Money Deals Continue To Appeal Consumers Go for Functional, Non-allergenic and "green" Products Domestic Retailers Intensify the Competition in Home Care Online Shopping Grows in Popularity Gloomy Economic Outlook and Price Competition To Hamper Retail Value Sales Key Trends and Developments Home Care Stagnates Despite Signs of Economic Recovery Domestic Companies Perform Well in 2016 Safe and "green" Ingredients Respond To Consumers' Concerns Market Indicators Table 9 Households 2011-2016 Market Data Table 10 Sales of Home Care by Category: Value 2011-2016 Table 11 Sales of Home Care by Category: % Value Growth 2011-2016 Table 12 NBO Company Shares of Home Care: % Value 2012-2016 Table 13 LBN Brand Shares of Home Care: % Value 2013-2016 Table 14 Distribution of Home Care by Format: % Value 2011-2016 Table 15 Distribution of Home Care by Format and Category: % Value 2016 Table 16 Forecast Sales of Home Care by Category: Value 2016-2021 Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021 Sources Summary 7 Research Sources