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Air Care in Poland

  • January 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

The wide range of products with different formats, fragrances and methods of application are the main factors stimulating the category’s development. Women are the main buyers of air care products and they are taking care not only in regard to household cleaning issues, but also in regard to pleasant smells at home. For this reason, manufacturers are offering an extended range of different fragrances, trying to meet diversified consumer tastes.

Euromonitor International’s Air Care in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Poland
AIR CARE IN POLAND
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2010-2015
Table 2 Sales of Air Care by Category: % Value Growth 2010-2015
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 4 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 5 NBO Company Shares of Air Care: % Value 2011-2015
Table 6 LBN Brand Shares of Air Care: % Value 2012-2015
Table 7 Forecast Sales of Air Care by Category: Value 2015-2020
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Jeronimo Martins Polska SA in Home Care (poland)
Strategic Direction
Key Facts
Summary 1 Jeronimo Martins Polska SA: Key Facts
Summary 2 Jeronimo Martins Polska SA: Operational Indicators
Competitive Positioning
Summary 3 Jeronimo Martins Polska SA: Competitive Position 2015
Procter and Gamble Operations Polska Sp Zoo in Home Care (poland)
Strategic Direction
Key Facts
Summary 4 Procter and Gamble Operations Polska Sp Zoo: Key Facts
Summary 5 Procter and Gamble Operations Polska Sp Zoo: Operational Indicators
Competitive Positioning
Summary 6 Procter and Gamble Operations Polska Sp Zoo: Competitive Position 2015
Reckitt Benckiser Poland SA in Home Care (poland)
Strategic Direction
Key Facts
Summary 7 Reckitt Benckiser Poland SA: Key Facts
Summary 8 Reckitt Benckiser Poland SA: Operational Indicators
Competitive Positioning
Summary 9 Reckitt Benckiser Poland SA: Competitive Position 2015
Executive Summary
Home Care Continues To Develop Both in Value and Volume Terms
Convenience Shapes the Market and Stimulates Growth
Polarisation Starts To Be Noticed Within Home Care
Discounters and Health and Beauty Specialist Retailers Are Becoming the Most Important Channels
Bright Prospects for Home Care Sales
Key Trends and Developments
Convenience Is One of the Main Market Drivers
Increasing Safety-awareness Stimulates Further Development
Partial Polarisation of the Home Care Market
Market Indicators
Table 9 Households 2010-2015
Market Data
Table 10 Sales of Home Care by Category: Value 2010-2015
Table 11 Sales of Home Care by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Home Care: % Value 2011-2015
Table 13 LBN Brand Shares of Home Care: % Value 2012-2015
Table 14 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 15 Distribution of Home Care by Format: % Value 2010-2015
Table 16 Distribution of Home Care by Format and Category: % Value 2015
Table 17 Forecast Sales of Home Care by Category: Value 2015-2020
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 10 Research Sources












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