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Air Care in Poland

  • January 2017
  • -
  • Euromonitor International
  • -
  • 22 pages

The quality of air and a pleasant fragrance is becoming increasingly important for Poles. Closed environments, such as homes, cars or offices, more frequently have scented air fresheners. Air care products have also become increasingly popular for decoration purposes.

Euromonitor International’s Air Care in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Poland
AIR CARE IN POLAND
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2011-2016
Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 4 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 5 NBO Company Shares of Air Care: % Value 2012-2016
Table 6 LBN Brand Shares of Air Care: % Value 2013-2016
Table 7 Forecast Sales of Air Care by Category: Value 2016-2021
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Carrefour Polska Sp Zoo in Home Care (poland)
Strategic Direction
Key Facts
Summary 1 Carrefour Sp zoo: Key Facts
Summary 2 Carrefour Sp zoo: Operational Indicators
Competitive Positioning
Summary 3 Carrefour Sp zoo: Competitive Position 2016
Rossmann Sdp Sp Zoo in Home Care (poland)
Strategic Direction
Key Facts
Summary 4 Rossmann SDP Sp zoo: Key Facts
Production
Summary 5 Rossmann SDP Sp zoo: Operational Indicators
Private Label
Summary 6 Rossmann SDP Sp zoo: Private Label Portfolio
SC Johnson Sp Zoo in Home Care (poland)
Strategic Direction
Key Facts
Summary 7 SC Johnson Sp zoo: Key Facts
Summary 8 SC Johnson Sp zoo: Operational Indicators
Competitive Positioning
Summary 9 SC Johnson Sp zoo: Competitive Position 2016
Executive Summary
Growth in Value and Volume Terms in 2016
Consumers Are More Quality Oriented
International Manufacturers Lead, While Private Label Registers the Largest Growth
Internet Retailers' Sales Increase, Followed by Discounters
Tendency of Buying Well-known Products
Key Trends and Developments
Changing Consumer Profile
Specialised Products Attracting More Consumers
Well-established Brands Appeal More To Polish Consumers
Market Indicators
Table 9 Households 2011-2016
Market Data
Table 10 Sales of Home Care by Category: Value 2011-2016
Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Home Care: % Value 2012-2016
Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
Table 14 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 15 Distribution of Home Care by Format: % Value 2011-2016
Table 16 Distribution of Home Care by Format and Category: % Value 2016
Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources

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