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Air Care in Portugal

  • January 2017
  • -
  • Euromonitor International
  • -
  • 22 pages

With a more positive economic context, and more confidence in the future, Portuguese consumers were more willing to purchase products that were previously discounted as not being essential. Additionally the growing number of households owning a pet, especially dogs and cats, contributed significantly to the growth.

Euromonitor International’s Air Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Portugal
AIR CARE IN PORTUGAL
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2011-2016
Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 4 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 5 NBO Company Shares of Air Care: % Value 2012-2016
Table 6 LBN Brand Shares of Air Care: % Value 2013-2016
Table 7 Forecast Sales of Air Care by Category: Value 2016-2021
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Procasa Lda in Home Care (portugal)
Strategic Direction
Key Facts
Summary 1 Procasa Lda: Key Facts
Competitive Positioning
Summary 2 Procasa Lda: Competitive Position 2016
Reckitt Benckiser Portugal Lda in Home Care (portugal)
Strategic Direction
Key Facts
Summary 3 Reckitt Benckiser de Portugal Lda: Key Facts
Summary 4 Reckitt Benckiser de Portugal Lda: Operational Indicators
Competitive Positioning
Summary 5 Reckitt Benckiser de Portugal Lda: Competitive Position 2016
Executive Summary
Increasing Consumer Confidence Stimulates Home Care Growth
Promotional Activity Boosts the Adoption of More Added-value Products
Henkel Iberica Portugal, Unipessoal, Lda Leads Growth Among Top Five Players
Online Remained Slow in Taking Off
Home Care Expects Positive Value Sales Performance in the Forecast Period
Key Trends and Developments
Promotions Boost Added-value Product Adoption Rate
Environmental Concerns Present Opportunity for Growth
EU Regulation on Biocides Impacts Smaller Competitors
Market Indicators
Table 9 Households 2011-2016
Market Data
Table 10 Sales of Home Care by Category: Value 2011-2016
Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Home Care: % Value 2012-2016
Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
Table 14 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 15 Distribution of Home Care by Format: % Value 2011-2016
Table 16 Distribution of Home Care by Format and Category: % Value 2016
Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 6 Research Sources












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