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Air Care in Portugal

  • May 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

Air care continued to benefit from the habit of spending more time at home in 2015. During the economic crisis, one of the developed trends was an increasing tendency for cooking and to spend more time at home with family and friends, as a way of saving money. This had an indirect impact on several categories, including air care. Even if the economic recovery encouraged more away-from-home consumption, the Portuguese maintained the habit of cooking and socialising at home, positively impacting a...

Euromonitor International's Air Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Portugal
AIR CARE IN PORTUGAL
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2010-2015
Table 2 Sales of Air Care by Category: % Value Growth 2010-2015
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 4 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 5 NBO Company Shares of Air Care: % Value 2011-2015
Table 6 LBN Brand Shares of Air Care: % Value 2012-2015
Table 7 Forecast Sales of Air Care by Category: Value 2015-2020
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Reckitt Benckiser Portugal Lda in Home Care (portugal)
Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser de Portugal Lda: Key Facts
Competitive Positioning
Summary 2 Reckitt Benckiser de Portugal Lda: Competitive Position 2015
Executive Summary
the Positive Economic Context Boosts Consumption
Price Promotions Continue To Bite
Multinational Players Reinforce Their Positions
Moving Back To High Street Retail
Stability Is the Key Word in Home Care Sales Over the Forecast Period
Key Trends and Developments
Private Label Set To Return To Growth
the Search for Proximity: E-commerce and Small Urban Stores
Small Is Better: the Environmentally-friendly Trend Towards Concentrated Products
Market Indicators
Table 9 Households 2010-2015
Market Data
Table 10 Sales of Home Care by Category: Value 2010-2015
Table 11 Sales of Home Care by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Home Care: % Value 2011-2015
Table 13 LBN Brand Shares of Home Care: % Value 2012-2015
Table 14 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 15 Distribution of Home Care by Format: % Value 2010-2015
Table 16 Distribution of Home Care by Format and Category: % Value 2015
Table 17 Forecast Sales of Home Care by Category: Value 2015-2020
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources












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