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Baby Food in Denmark

  • July 2015
  • -
  • Euromonitor International
  • -
  • 31 pages

Danish parents were more critical than ever and were highly demanding in terms of the quality of baby food. The majority of parents preferred to make food for their babies at home, which was also influenced by media and general social perceptions that fresh homemade food was healthier for babies. Homemade alternatives allowed parents to choose which ingredients to include and to have more control over the quality of food they gave to their babies, in addition to the fact that it was cheaper...

Euromonitor International’s Baby Food in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Baby Food in Denmark
BABY FOOD IN DENMARK
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baby Food by Category: Volume 2010-2015
Table 2 Sales of Baby Food by Category: Value 2010-2015
Table 3 Sales of Baby Food by Category: % Volume Growth 2010-2015
Table 4 Sales of Baby Food by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Baby Food: % Value 2011-2015
Table 6 LBN Brand Shares of Baby Food: % Value 2012-2015
Table 7 Distribution of Baby Food by Format: % Value 2010-2015
Table 8 Forecast Sales of Baby Food by Category: Volume 2015-2020
Table 9 Forecast Sales of Baby Food by Category: Value 2015-2020
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2015-2020
Arla Foods Amba in Packaged Food (denmark)
Strategic Direction
Key Facts
Summary 1 Arla Foods Amba: Key Facts
Summary 2 Arla Foods Amba: Operational Indicators
Competitive Positioning
Summary 3 Arla Foods Amba: Competitive Position 2015
Executive Summary
Premiumisation and Health and Wellness Drive Growth in 2015
New Private Label Lines Impact 2015
Major Players Continue To Dominate As Small Manufacturers Gain Value Share
Discounters Takes Value Share From Other Retail Channels
Packaged Food Expected To Grow Further Over the Forecast Period
Key Trends and Developments
Premiumisation and Exotic Flavours To Maintain Consumer Interest
Consumers' Busier Lifestyles Call for More Convenient Packaged Food Options
Health and Wellness Remains A Key Factor in Packaged Food in 2015
Private Label Continues Expanding in 2015
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Sales of Packaged Food by Category: Value 2010-2015
Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 23 Penetration of Private Label by Category: % Value 2010-2015
Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources












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