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Carbonates in Turkey

  • February 2016
  • -
  • Euromonitor International
  • -
  • 33 pages

In 2015, carbonates stagnated in volume terms, compared with the volume CAGR of 1% during the review period. With the health and wellness trend and awareness about potential health risks increasing, carbonates demonstrated negative growth in 2012 and again in 2014. Carbonates saw a 3% volume decline in 2014, however, volume sales stagnated, recording neither growth nor decline, in 2015 due to a number of important product launches in terms of packaging and ingredients. For example, the launch...

Euromonitor International’s Carbonates in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Carbonates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Carbonates in Turkey
CARBONATES IN TURKEY
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2010-2015
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2010-2015
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2010-2015
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2010-2015
Table 5 Off-trade Sales of Carbonates by Category: Volume 2010-2015
Table 6 Off-trade Sales of Carbonates by Category: Value 2010-2015
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2010-2015
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2010-2015
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2010-2015
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2010-2015
Table 11 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2010-2015
Table 12 NBO Company Shares of Off-trade Carbonates: % Volume 2011-2015
Table 13 LBN Brand Shares of Off-trade Carbonates: % Volume 2012-2015
Table 14 NBO Company Shares of Off-trade Carbonates: % Value 2011-2015
Table 15 LBN Brand Shares of Off-trade Carbonates: % Value 2012-2015
Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 21 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Executive Summary
Soft Drinks Is Set To Register Double Digit Current Value Growth in 2015
Increased Urbanisation and the Young Population of the Country Drive Growth
Multinational Companies Increase Their Sales Share
New Product Launches Differentiate in Terms of Flavour and Packaging
Over the Forecast Period, Lower Overall Volume Growth Is Expected Compared To the Review Period
Key Trends and Developments
the Average Unit Price of Soft Drinks was A Major Driver of Growth in 2015
the Demand for Health and Wellness Products Is Rising
Product Launches and Advertisements Take National Values Into Account
Market Data
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 30 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 31 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 34 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 35 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 36 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 37 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 38 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 39 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 40 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 41 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 42 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 43 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 44 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 49 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 50 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 52 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 54 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Turkey
Definitions
Sources
Summary 1 Research Sources












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