Table of Contents
Unlike canned/preserved food and frozen processed food, chilled processed food benefits from a positive image among consumers. They tend to think of chilled food as closer to fresh food and therefore as a more natural, less processed, healthier and better quality option. The trend goes hand-in-hand with the increasing interest in premium food products among Danish consumers. There is a related tendency to conceive of food as more than mere nutrition, but also as lifestyle products and identity...
Euromonitor International's Chilled Processed Food in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Chilled Fish/Seafood, Chilled Lunch Kits, Chilled Noodles, Chilled Pizza, Chilled Processed Meat, Chilled Ready Meals, Chilled Soup, Chilled/Fresh Pasta, Fresh Cut Fruits, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Chilled Processed Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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