Table of Contents
Whilst by the end of 2014 sales of alcoholic drinks started to show signs of recovery for the first time since the outbreak of the recession, with most categories registering either a modest decline in sales or even marginal positive growth, 2015 brought a further decline in consumption both within and outside of the home. Pessimism and uncertainty in the context of political and economic developments were widespread in the country during 2015, and resulted in consumers holding back on spending...
Euromonitor International’s Alcoholic Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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