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Alcoholic Drinks in Greece

  • June 2016
  • -
  • Euromonitor International
  • -
  • 76 pages

Whilst by the end of 2014 sales of alcoholic drinks started to show signs of recovery for the first time since the outbreak of the recession, with most categories registering either a modest decline in sales or even marginal positive growth, 2015 brought a further decline in consumption both within and outside of the home. Pessimism and uncertainty in the context of political and economic developments were widespread in the country during 2015, and resulted in consumers holding back on spending...

Euromonitor International’s Alcoholic Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Alcoholic Drinks in Greece
ALCOHOLIC DRINKS IN GREECE
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Executive Summary
the Decline in Alcoholic Drinks Accelerates in 2015
Political and Economic Turmoil Have A Significant Impact on the Performance of Alcoholic Drinks
Greek Breweries Continue To Lead
Internet Sales Are Picking Up
Forecast Remains Gloomy for Alcoholic Drinks
Key Trends and Developments
Political Developments Result in Losses for Alcoholic Drinks
Anticipated Legislative Changes Spearhead Uncertainty
Changes in Entertainment Habits Favour Neighbourhood Cafes/bars
Key New Product Launches
Summary 1 Key New Product Developments 2015
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 6 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 18 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Sources
Summary 2 Research Sources
Amvyx SA in Alcoholic Drinks (greece)
Strategic Direction
Key Facts
Summary 3 Amvyx SA: Key Facts
Summary 4 Amvyx SA: Operational Indicators
Competitive Positioning
Summary 5 Amvyx SA: Competitive Position 2015
Athenian Brewery SA in Alcoholic Drinks (greece)
Strategic Direction
Key Facts
Summary 6 Athenian Brewery SA: Key Facts
Summary 7 Athenian Brewery SA: Operational Indicators
Competitive Positioning
Summary 8 Athenian Brewery SA: Competitive Position 2015
Greek Wine Cellars D Kourtakis SA in Alcoholic Drinks (greece)
Strategic Direction
Key Facts
Summary 9 Greek Wine Cellars D Kourtakis SA: Key Facts
Summary 10 Greek Wine Cellars D Kourtakis SA: Operational Indicators
Competitive Positioning
Summary 11 Greek Wine Cellars D Kourtakis SA: Competitive Position 2015
Karoulias Ws SA in Alcoholic Drinks (greece)
Strategic Direction
Key Facts
Summary 12 WS Karoulias SA: Key Facts
Summary 13 WS Karoulias SA: Operational Indicators
Competitive Positioning
Summary 14 WS Karoulias SA: Competitive Position 2015
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Cider/Perry: Total Volume 2010-2015
Table 24 Sales of Cider/Perry: Total Value 2010-2015
Table 25 Sales of Cider/Perry: % Total Volume Growth 2010-2015
Table 26 Sales of Cider/Perry: % Total Value Growth 2010-2015
Table 27 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
Table 28 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
Table 29 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 30 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
Table 31 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 32 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 33 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
Table 34 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
Table 35 Imports of Cider/Perry by Country of Origin: Total Volume 2009-2014
Table 36 Imports of Cider/Perry by Country of Origin: Total Value 2009-2014
Table 37 Exports of Cider/Perry by Country of Destination: Total Volume 2009-2014
Table 38 Exports of Cider/Perry by Country of Destination: Total Value 2009-2014
Table 39 Forecast Sales of Cider/Perry: Total Volume 2015-2020
Table 40 Forecast Sales of Cider/Perry: Total Value 2015-2020
Table 41 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 42 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 43 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 44 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 45 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 46 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 47 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 48 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 49 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 50 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 51 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 52 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 53 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 54 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 55 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 56 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 57 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 15 Benchmark Brands 2015
Category Data
Table 58 Sales of Spirits by Category: Total Volume 2010-2015
Table 59 Sales of Spirits by Category: Total Value 2010-2015
Table 60 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 61 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 62 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 63 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 64 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 65 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 66 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
Table 67 Sales of White Rum by Price Platform: % Total Volume 2010-2015
Table 68 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
Table 69 Sales of English Gin by Price Platform: % Total Volume 2010-2015
Table 70 Sales of Vodka by Price Platform: % Total Volume 2010-2015
Table 71 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
Table 72 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 73 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 74 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 75 Production, Imports and Exports of Brandy and Cognac: Total Volume 2009-2014
Table 76 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 77 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
Table 78 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 79 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 80 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 81 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 82 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 85 Sales of Wine by Category: Total Volume 2010-2015
Table 86 Sales of Wine by Category: Total Value 2010-2015
Table 87 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 88 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 90 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 94 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
Table 95 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2010-2015
Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 97 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 98 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 99 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 100 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 101 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 102 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
Table 103 GBO Company Shares of Champagne: % Total Volume 2011-2015
Table 104 NBO Company Shares of Champagne: % Total Volume 2011-2015
Table 105 LBN Brand Shares of Champagne: % Total Volume 2012-2015
Table 106 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 107 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 108 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
Table 109 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 110 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 111 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
Table 112 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 114 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 115 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 116 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 117 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 118 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 119 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 120 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020












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