Alcoholic Drinks in Greece

  • June 2014
  • -
  • Euromonitor International
  • -
  • 97 pages

After several years of steep declines, 2013 was a better year for alcoholic drinks in Greece. Although growth remained negative in both current value and volume terms, the declines were more moderate in comparison with previous years, with some categories even beginning to display a positive performance. Beer and wine saw the best performances, benefiting from changes in entertainment habits and from consumers trading down to cheaper alcoholic beverages. Due to the trend of drinking cocktails,...

Euromonitor International’s Alcoholic Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

ALCOHOLIC DRINKS IN GREECE
Euromonitor International
June 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Sales Are Starting To Show Signs of Recovery
Tourism Gives A Boost To Sales
Coca-Cola Hbc Enters the Alcoholic Drinks Market
Changes Are Occurring in Alcoholic Drinks Distribution
After Years of Gloomy Forecasts, Better Prospects Are Expected
Key Trends and Developments
Small On-trade Establishments Continue To Enjoy Increased Footfall
Major Changes in the Competitive Landscape
Tourism Gives A Boost To Sales
Key New Product Launches
Summary 1 Key New Product Developments 2013
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
Table 3 Selling Margin of a Typical Beer Brand in a Retail Channel that uses Wholesalers 2013
Table 4 Selling Margin of a Typical Beer Brand in a Retail Channel that does not use Wholesalers 2013
Table 5 Selling Margin of a Typical Wine Brand in a Retail Channel that uses Wholesalers 2013
Table 6 Selling Margin of a Typical Wine Brand in a Retail Channel that Does Not Use Wholesalers 2013
Table 7 Selling Margin of a Typical Spirits Brand in a Retail Channel that uses Wholesalers 2013
Table 8 Selling Margin of a Typical Spirits Brand in a Retail Channel that does not use Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 10 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 11 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 12 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 13 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 18 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 19 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 20 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Sources
Summary 3 Research Sources
Amvyx SA in Alcoholic Drinks (greece)
Strategic Direction
Key Facts
Summary 4 Amvyx SA: Key Facts
Summary 5 Amvyx SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Amvyx SA: Competitive Position 2013
Athenian Brewery SA in Alcoholic Drinks (greece)
Strategic Direction
Key Facts
Summary 7 Athenian Brewery SA: Key Facts
Summary 8 Athenian Brewery SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Athenian Brewery SA: Competitive Position 2013
Boutaris, J, and Son Vinicultural SA in Alcoholic Drinks (greece)
Strategic Direction
Key Facts
Summary 10 J Boutaris and Son Vinicultural SA: Key Facts
Summary 11 J Boutaris and Son Vinicultural SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 J Boutaris and Son Vinicultural SA: Competitive Position 2013
Kondor SA in Alcoholic Drinks (greece)
Strategic Direction
Key Facts
Summary 13 Kondor SA: Key Facts
Summary 14 Kondor SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Kondor SA: Competitive Position 2013
Olympic Brewery SA in Alcoholic Drinks (greece)
Strategic Direction
Key Facts
Summary 16 Olympic Brewery SA: Key Facts
Summary 17 Olympic Brewery SA: Operational Indicators
Company Background
Production
Summary 18 Olympic Brewery SA: Production Statistics 2013
Competitive Positioning
Summary 19 Olympic Brewery SA: Competitive Position 2013
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 20 Lager by Price Band 2013
Category Data
Table 25 Sales of Beer by Category: Total Volume 2008-2013
Table 26 Sales of Beer by Category: Total Value 2008-2013
Table 27 Sales of Beer by Category: % Total Volume Growth 2008-2013
Table 28 Sales of Beer by Category: % Total Value Growth 2008-2013
Table 29 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
Table 30 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
Table 31 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 32 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
Table 33 GBO Company Shares of Beer: % Total Volume 2009-2013
Table 34 NBO Company Shares of Beer: % Total Volume 2009-2013
Table 35 LBN Brand Shares of Beer: % Total Volume 2010-2013
Table 36 Production, Imports and Exports of Beer: Total Volume 2007-2012
Table 37 Imports of Beer by Country of Origin: Total Volume 2007-2012
Table 38 Imports of Beer by Country of Origin: Total Value 2007-2012
Table 39 Exports of Beer by Country of Destination: Total Volume 2007-2012
Table 40 Exports of Beer by Country of Destination: Total Value 2007-2012
Table 41 Forecast Sales of Beer by Category: Total Volume 2013-2018
Table 42 Forecast Sales of Beer by Category: Total Value 2013-2018
Table 43 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 44 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 45 Sales of Cider/Perry: Total Volume 2008-2013
Table 46 Sales of Cider/Perry: Total Value 2008-2013
Table 47 Sales of Cider/Perry: % Total Volume Growth 2008-2013
Table 48 Sales of Cider/Perry: % Total Value Growth 2008-2013
Table 49 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2008-2013
Table 50 Sales of Cider/Perry by Off-trade vs On-trade: Value 2008-2013
Table 51 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 52 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2008-2013
Table 53 GBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 54 NBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 55 LBN Brand Shares of Cider/Perry: % Total Volume 2010-2013
Table 56 Production, Imports and Exports of Cider/Perry: Total Volume 2007-2012
Table 57 Imports of Cider/Perry by Country of Origin: Total Volume 2007-2012
Table 58 Imports of Cider/Perry by Country of Origin: Total Value 2007-2012
Table 59 Exports of Cider/Perry by Country of Destination: Total Volume 2007-2012
Table 60 Exports of Cider/Perry by Country of Destination: Total Value 2007-2012
Table 61 Forecast Sales of Cider/Perry: Total Volume 2013-2018
Table 62 Forecast Sales of Cider/Perry: Total Value 2013-2018
Table 63 Forecast Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 64 Forecast Sales of Cider/Perry: % Total Value Growth 2013-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 65 Sales of RTDS/High-strength Premixes by Category: Total Volume 2008-2013
Table 66 Sales of RTDS/High-strength Premixes by Category: Total Value 2008-2013
Table 67 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2008-2013
Table 68 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2008-2013
Table 69 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2008-2013
Table 70 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2008-2013
Table 71 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 72 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2008-2013
Table 73 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
Table 74 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
Table 75 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2010-2013
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2013-2018
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2013-2018
Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2013-2018
Table 79 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky and Dark and White Rum Price Band Methodology
Summary 21 Benchmark Brands 2013
Category Data
Table 80 Sales of Spirits by Category: Total Volume 2008-2013
Table 81 Sales of Spirits by Category: Total Value 2008-2013
Table 82 Sales of Spirits by Category: % Total Volume Growth 2008-2013
Table 83 Sales of Spirits by Category: % Total Value Growth 2008-2013
Table 84 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
Table 85 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
Table 86 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 87 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
Table 88 Sales of Dark Rum by Price Platform: % Total Volume 2008-2013
Table 89 Sales of White Rum by Price Platform: % Total Volume 2008-2013
Table 90 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2008-2013
Table 91 Sales of Gin by Price Platform: % Total Volume 2008-2013
Table 92 Sales of Vodka by Price Platform: % Total Volume 2008-2013
Table 93 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2008-2013
Table 94 GBO Company Shares of Spirits: % Total Volume 2009-2013
Table 95 NBO Company Shares of Spirits: % Total Volume 2009-2013
Table 96 LBN Brand Shares of Spirits: % Total Volume 2010-2013
Table 97 Production, Imports and Exports of Spirits: Total Volume 2007-2012
Table 98 Imports of Spirits by Country of Origin: Total Volume 2007-2012
Table 99 Imports of Spirits by Country of Origin: Total Value 2007-2012
Table 100 Exports of Spirits by Country of Destination: Total Volume 2007-2012
Table 101 Exports of Spirits by Country of Destination: Total Value 2007-2012
Table 102 Production, Imports and Exports of Brandy and Cognac: Total Volume 2007-2012
Table 103 Production, Imports and Exports of Rum: Total Volume 2007-2012
Table 104 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2007-2012
Table 105 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
Table 106 Production, Imports and Exports of Gin: Total Volume 2007-2012
Table 107 Production, Imports and Exports of Vodka: Total Volume 2007-2012
Table 108 Forecast Sales of Spirits by Category: Total Volume 2013-2018
Table 109 Forecast Sales of Spirits by Category: Total Value 2013-2018
Table 110 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 111 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 112 Sales of Wine by Category: Total Volume 2008-2013
Table 113 Sales of Wine by Category: Total Value 2008-2013
Table 114 Sales of Wine by Category: % Total Volume Growth 2008-2013
Table 115 Sales of Wine by Category: % Total Value Growth 2008-2013
Table 116 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
Table 117 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
Table 118 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 119 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
Table 120 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2008-2013
Table 121 Sales of Still White Wine by Price Segment: % Off-trade Volume 2008-2013
Table 122 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2008-2013
Table 123 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2008-2013
Table 124 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 125 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 126 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2008-2013
Table 127 Sales of Still Red Wine by Quality Classification: % Total Volume 2008-2013
Table 128 Sales of Still White Wine by Quality Classification: % Total Volume 2008-2013
Table 129 Sales of Still Rose Wine by Quality Classification: % Total Volume 2008-2013
Table 130 GBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 131 NBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
Table 132 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2010-2013
Table 133 GBO Company Shares of Champagne: % Total Volume 2009-2013
Table 134 NBO Company Shares of Champagne: % Total Volume 2009-2013
Table 135 LBN Brand Shares of Champagne: % Total Volume 2010-2013
Table 136 GBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 137 NBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
Table 138 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2010-2013
Table 139 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
Table 140 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
Table 141 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2010-2013
Table 142 Production, Imports and Exports of Wine: Total Volume 2007-2012
Table 143 Imports of Wine by Country of Origin: Total Volume 2007-2012
Table 144 Imports of Wine by Country of Origin: Total Value 2007-2012
Table 145 Exports of Wine by Country of Destination: Total Volume 2007-2012
Table 146 Exports of Wine by Country of Destination: Total Value 2007-2012
Table 147 Forecast Sales of Wine by Category: Total Volume 2013-2018
Table 148 Forecast Sales of Wine by Category: Total Value 2013-2018
Table 149 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 150 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018












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