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Concentrates in Greece

  • February 2017
  • -
  • Euromonitor International
  • -
  • 25 pages

Unilever Hellas invested in powder concentrates in 2016 to support its Lipton ice tea brand. The company ran price promotions and dropped the retail price of each sachet of its brand to EUR1.00. As a result of offering a value for money soft drink option for home consumption, the brand performed well in 2016.

Euromonitor International’s Concentrates in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Concentrates in Greece
CONCENTRATES IN GREECE
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016
Table 3 Off-trade Sales of Concentrates by Category: Value 2011-2016
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2012-2016
Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2013-2016
Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2012-2016
Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2013-2016
Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2012-2016
Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2016
Table 11 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2012-2016
Table 12 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2016
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 14 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 15 Forecast Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 16 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Executive Summary
Volume Sales Decline Amidst An Ongoing Recession
Health and Wellness Trend Shapes Consumption Patterns
Coca-Cola Hellenic Bottling Co Leads Sales
Health and Wellness the Key Trend Within New Product Developments
Off-trade Sales Will Continue To Outperform On-trade
Key Trends and Developments
Health and Wellness Trend Shapes Consumption Patterns Within Soft Drinks
the Shift Away From On-trade Consumption and Impulse Channels Continues
Domestic Companies Gain Share at the Expense of Multinationals
Market Data
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 29 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 30 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Greece
Sources
Summary 2 Research Sources












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