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Parkson Holdings Bhd in Retailing (Malaysia)

  • January 2016
  • -
  • Euromonitor International
  • -
  • 2 pages

Parkson Holdings Bhd is likely to be more cautious with its store expansion plans over the forecast period, due to the mature department store environment in the country. Parkson will be more concerned about boosting the turnover of existing outlets, such as through improving its product portfolio and the standard of its trained professional staff. The player will also focus on improving its online retailing platform to better attract consumers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Parkson Holdings Bhd in Retailing (Malaysia)
PARKSON HOLDINGS BHD IN RETAILING (MALAYSIA)
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Company Background
Digital Strategy
Summary 1 Parkson Holdings Bhd: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Summary 2 Parkson Holdings Bhd: Private Label Portfolio
Competitive Positioning
Summary 3 Parkson Holdings Bhd: Competitive Position 2015












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