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Depilatories in the Philippines

  • July 2014
  • -
  • Euromonitor International
  • -
  • 22 pages

Depilatories remained one of the smallest categories in beauty and personal care, with retail value sales of Ps204 million in 2013. The category increased by 6% in current retail value terms, buoyed by Filipinos’ growing awareness of new brands and products. Shaving remains the most popular way of removing body hair. Razors and blades are preferred because they are more affordable and products are available in both traditional and modern grocery retailers.

Euromonitor International’s Depilatories in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women’s Pre-Shave, Women’s Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Depilatories in the Philippines
DEPILATORIES IN THE PHILIPPINES
Euromonitor International
July 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Sales of Depilatories by Category: Value 2008-2013
Table 2 Sales of Depilatories by Category: % Value Growth 2008-2013
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2008-2013
Table 4 NBO Company Shares of Depilatories: % Value 2009-2013
Table 5 LBN Brand Shares of Depilatories: % Value 2010-2013
Table 6 Forecast Sales of Depilatories by Category: Value 2013-2018
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2013-2018
Procter and Gamble Philippines Inc in Beauty and Personal Care (philippines)
Strategic Direction
Key Facts
Summary 1 Procter and Gamble Philippines Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Procter and Gamble Philippines Inc: Competitive Position 2013
Executive Summary
Beauty and Personal Care Slightly Decelerates in 2013
Local Market Welcomes the Entry of Imported Brands
Unilever Philippines Inc Maintains Market Leadership
Sari-sari Distributors Are the Main Distribution Channels for Beauty and Personal Care Products
Beauty and Personal Care Will Experience Moderate Growth in the Medium Term
Key Trends and Developments
Beauty and Personal Care Sees Slower Growth in 2013
Imported Brands Show More Interest in the Local Market
Manufacturers Complement Traditional Marketing Campaigns With Online Efforts
Market Data
Table 8 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 10 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 11 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Sources
Summary 3 Research Sources












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