Product Synopsis
- “The Packaging of Retail Alcoholic Drinks in Hong Kong, 2007 to 2017” is a data only report providing extensive and highly detailed time series consumption data on primary and outer packaging in the market
- The report provides in-depth quantitative data on retail(i.e. off-trade)alcoholic drinks packaging, covering key segmentations such as pack material and type, closure material and type, outer and multi-pack information, for the latest financial year (current year) and the extreme ends of the historical and forecast periods
- Detailed tables and charts provide a comprehensive breakdown of packaging consumption to clearly establish market trends, packaging dynamics and future growth areas

Introduction and Landscape
Why was the report written?
Packaging companies require a detailed understanding of packaging consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in packaging materials and types to enable effective market planning.

What is the current market landscape and what is changing?
As consumers' product demands evolve the dynamics between different packaging types also evolve - favouring some packaging types and formats and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.

What are the key drivers behind recent market changes?
The differing growth rates in overall product category sales, as well as changes in packaging within those categories, drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers.

What makes this report unique and essential to read?
The report provides the latest data on market dynamics in the Hong Kong retail Alcoholic Drinks packaging market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future.

Key Features and Benefits
Detailed category coverage is provided, covering three product categories that include: Beer andCider, Spirits and Wines.

Product category level shares of different packaging materials and types, closure materials and types, and outer packaging materials and types are provided for 2007, 2012 and 2017. The report also provides multi-pack materials and types for 2012.

Forecasts allow marketers to understand the future pattern of market trends, and thereby quickly and easily identify the key areas in which they want to compete.

Table Of Contents

Table of Contents

1 Introduction
1.1 What is this Report About?
1.2 Market Categories
1.2.1 Category Measures
1.3 Packaging Categories
1.3.1 Primary Packaging Container
1.3.2 Primary Packaging Closure
1.3.3 Primary Packaging Outer
1.3.4 Multi-Packaging
2 Methodology
2.1 Introduction
2.1.1 Overall Research Program Framework
2.2 Stage 1 - Initial Market Sizing of the Packaging Market
2.3 Stage 2 - Primary Research on Packaging Consumption.
2.4 Stage 3 - Analyst Review
2.5 Stage 4 - Expert Review
2.6 Stage 5 - Publication
3 Overview
3.1 Alcoholic Drinks Market Data
3.1.1 Alcoholic Drinks Market Overview by Number of Packs
3.1.2 Alcoholic Drinks Market Overview by Volume
3.2 Alcoholic Drinks Packaging Data
3.2.1 Alcoholic Drinks Packaging Overview
4 Alcoholic Drinks Packaging by Market
4.1 Beer and Cider Packaging by Market
4.1.1 Beer and Cider Container Material and Type by Volume of Packaged Goods
4.1.2 Beer and Cider Container by Number of Packs (Million Units)
4.1.3 Beer and Cider Closure Material and Type by Volume of Packaged Goods
4.1.4 Beer and Cider Closure by Number of Packs (Million Units)
4.1.5 Beer and Cider Outer Material and Type by Volume of Packaged Goods
4.1.6 Beer and Cider Outer by Number of Packs (Million Units)
4.2 Spirits Packaging by Market
4.2.1 Spirits Container Material and Type by Volume of Packaged Goods
4.2.2 Spirits Container by Number of Packs (Million Units)
4.2.3 Spirits Closure Material and Type by Volume of Packaged Goods
4.2.4 Spirits Closure by Number of Packs (Million Units)
4.2.5 Spirits Outer Material and Type by Volume of Packaged Goods
4.2.6 Spirits Outer by Number of Packs (Million Units)
4.3 Wines Packaging by Market
4.3.1 Wines Container Material and Type by Volume of Packaged Goods
4.3.2 Wines Container by Number of Packs (Million Units)
4.3.3 Wines Closure Material and Type by Volume of Packaged Goods
4.3.4 Wines Closure by Number of Packs (Million Units)
4.3.5 Wines Outer Material and Type by Volume of Packaged Goods
4.3.6 Wines Outer by Number of Packs (Million Units)
4.4 Multipackaging in the Alcoholic Drinks Market
4.4.1 Alcoholic Drinks Multipackaging Material and Type by Volume of Packaged Goods
4.4.2 Alcoholic Drinks Multipackaging Material and Type by Number of Packs
5 Appendices
5.1 Product Category Definitions
5.2 Package Definitions
5.2.1 Primary Packaging Container
5.2.2 Primary Packaging Closure
5.2.3 Primary Packaging Outer
5.2.4 Primary Packaging Multi-Packaging
5.3 About Canadean
5.4 Disclaimer



List of Tables

Table 1: Alcoholic Drinks Markets and Categories
Table 2: Primary Packaging Container - Materials
Table 3: Primary Packaging Container - Types
Table 4: Primary Packaging Closure - Materials
Table 5: Primary Packaging Closure - Types
Table 6: Primary Outer - Materials
Table 7: Primary Outer - Types
Table 8: Multi-Packaging - Materials
Table 9: Multi-Packaging - Types
Table 10: Hong Kong Alcoholic Drinks Market Size by Packs (Million Units), 2007 - 2017
Table 11: Hong Kong Alcoholic Drinks Market Size by Volume (Million Litres), 2007 - 2017
Table 12: Hong Kong Alcoholic Drinks Container Material by Volume of Packaged Goods (Million Litres), 2007 - 2017
Table 13: Hong Kong Alcoholic Drinks Container Material by Packs (Million Units), 2007 - 2017
Table 14: Hong Kong Alcoholic Drinks Container Type by Volume of Packaged Goods (Million Litres), 2007 - 2017
Table 15: Hong Kong Alcoholic Drinks Container Type by Packs (Million Units), 2007 - 2017
Table 16: Hong Kong Beer and Cider Container Material and Type by Volume of Packaged Goods (Million Litres), 2007 - 2017
Table 17: Hong Kong Beer and Cider Container Material and Type by Packs (Million Units), 2007 - 2017
Table 18: Hong Kong Beer and Cider Closure Material and Type by Volume of Packaged Goods (Million Litres), 2007 - 2017
Table 19: Hong Kong Beer and Cider Closure Material and Type by Packs (Million Units), 2007 - 2017
Table 20: Hong Kong Beer and Cider Outer Material and Type by Volume of Packaged Goods (Million Litres), 2007 - 2017
Table 21: Hong Kong Beer and Cider Outer Material and Type by Packs (Million Units), 2007 - 2017
Table 22: Hong Kong Spirits Container Material and Type by Volume of Packaged Goods (Million Litres), 2007 - 2017
Table 23: Hong Kong Spirits Container Material and Type by Packs (Million Units), 2007 - 2017
Table 24: Hong Kong Spirits Closure Material and Type by Volume of Packaged Goods (Million Litres), 2007 - 2017
Table 25: Hong Kong Spirits Closure Material and Type by Packs (Million Units), 2007 - 2017
Table 26: Hong Kong Spirits Outer Material and Type by Volume of Packaged Goods (Million Litres), 2007 - 2017
Table 27: Hong Kong Spirits Outer Material and Type by Packs (Million Units), 2007 - 2017
Table 28: Hong Kong Wines Container Material and Type by Volume of Packaged Goods (Million Litres), 2007 - 2017
Table 29: Hong Kong Wines Container Material and Type by Packs (Million Units), 2007 - 2017
Table 30: Hong Kong Wines Closure Material and Type by Volume of Packaged Goods (Million Litres), 2007 - 2017
Table 31: Hong Kong Wines Closure Material and Type by Packs (Million Units), 2007 - 2017
Table 32: Hong Kong Wines Outer Material and Type by Volume of Packaged Goods (Million Litres), 2007 - 2017
Table 33: Hong Kong Wines Outer Material and Type by Packs (Million Units), 2007 - 2017
Table 34: Hong Kong Alcoholic Drinks Multipackaging Material and Type by Volume of Packaged Goods (Million Litres), 2012
Table 35: Hong Kong Alcoholic Drinks Multipackaging Material and Type by Packs (Million Units), 2012
Table 36: Alcoholic Drinks Category Definitions
Table 37: Primary Packaging Container Materials
Table 38: Primary Packaging Container Types
Table 39: Primary Packaging Closure Materials
Table 40: Primary Packaging Closure Types
Table 41: Primary Outer Materials
Table 42: Primary Outer Types
Table 43: Multi-Packaging Material
Table 44: Multi-Packaging Type



List of Figures

Figure 1: Packaging Research Program Methodology
Figure 2: Hong Kong Alcoholic Drinks Market Size by Packs (Million Units), 2007 - 2017
Figure 3: Hong Kong Alcoholic Drinks Market Dynamics (Million Units), 2007 - 2012 vs. 2012 - 2017
Figure 4: Hong Kong Alcoholic Drinks Market Size by Volume (Million Litres), 2007 - 2017
Figure 5: Hong Kong Alcoholic Drinks Market Dynamics (Million Litres), 2007 - 2012 vs. 2012 - 2017
Figure 6: Hong Kong Alcoholic Drinks Container Material by Volume of Packaged Goods (Million Litres), 2007 - 2017
Figure 7: Hong Kong Alcoholic Drinks Container Material Market Dynamics (Million Litres), 2007 - 2017
Figure 8: Hong Kong Alcoholic Drinks Container Material by Packs (Million Units), 2007 - 2017
Figure 9: Hong Kong Alcoholic Drinks Container Material Market Dynamics (Million Units), 2007 - 2017
Figure 10: Hong Kong Alcoholic Drinks Container Type by Volume of Packaged Goods (Million Litres), 2007 - 2017
Figure 11: Hong Kong Alcoholic Drinks Container Type Market Dynamics (Million Litres), 2007 - 2017
Figure 12: Hong Kong Alcoholic Drinks Container Type by Packs (Million Units), 2007 - 2017
Figure 13: Hong Kong Alcoholic Drinks Container Type Market Dynamics (Million Units), 2007 - 2017
Figure 14: Hong Kong Beer and Cider Container Material and Type by Volume of Packaged Goods (Million Litres), 2007 - 2017
Figure 15: Hong Kong Beer and Cider Container Material and Type, Volume Market Dynamics (Million Litres), 2007 - 2017
Figure 16: Hong Kong Beer and Cider Container Material and Type by Packs (Million Units), 2007 - 2017
Figure 17: Hong Kong Beer and Cider Container Material and Type, Packs Market Dynamics (Million Units), 2007 - 2017
Figure 18: Hong Kong Beer and Cider Closure Material and Type by Volume of Packaged Goods (Million Litres), 2007 - 2017
Figure 19: Hong Kong Beer and Cider Closure Material and Type, Volume Market Dynamics (Million Litres), 2007 - 2017
Figure 20: Hong Kong Beer and Cider Closure Material and Type by Packs (Million Units), 2007 - 2017
Figure 21: Hong Kong Beer and Cider Closure Material and Type, Packs Market Dynamics (Million Units), 2007 - 2017
Figure 22: Hong Kong Beer and Cider Outer Material and Type by Volume of Packaged Goods (Million Litres), 2007 - 2017
Figure 23: Hong Kong Beer and Cider Outer Material and Type by Packs (Million Units), 2007 - 2017
Figure 24: Hong Kong Spirits Container Material and Type by Volume of Packaged Goods (Million Litres), 2007 - 2017
Figure 25: Hong Kong Spirits Container Material and Type, Volume Market Dynamics (Million Litres), 2007 - 2017
Figure 26: Hong Kong Spirits Container Material and Type by Packs (Million Units), 2007 - 2017
Figure 27: Hong Kong Spirits Container Material and Type, Packs Market Dynamics (Million Units), 2007 - 2017
Figure 28: Hong Kong Spirits Closure Material and Type by Volume of Packaged Goods (Million Litres), 2007 - 2017
Figure 29: Hong Kong Spirits Closure Material and Type, Volume Market Dynamics (Million Litres), 2007 - 2017
Figure 30: Hong Kong Spirits Closure Material and Type by Packs (Million Units), 2007 - 2017
Figure 31: Hong Kong Spirits Closure Material and Type, Packs Market Dynamics (Million Units), 2007 - 2017
Figure 32: Hong Kong Spirits Outer Material and Type by Volume of Packaged Goods (Million Litres), 2007 - 2017
Figure 33: Hong Kong Spirits Outer Material and Type, Volume Market Dynamics (Million Litres), 2007 - 2017
Figure 34: Hong Kong Spirits Outer Material and Type by Packs (Million Units), 2007 - 2017
Figure 35: Hong Kong Spirits Outer Material and Type, Packs Market Dynamics (Million Units), 2007 - 2017
Figure 36: Hong Kong Wines Container Material and Type by Volume of Packaged Goods (Million Litres), 2007 - 2017
Figure 37: Hong Kong Wines Container Material and Type, Volume Market Dynamics (Million Litres), 2007 - 2017
Figure 38: Hong Kong Wines Container Material and Type by Packs (Million Units), 2007 - 2017
Figure 39: Hong Kong Wines Container Material and Type, Packs Market Dynamics (Million Units), 2007 - 2017
Figure 40: Hong Kong Wines Closure Material and Type by Volume of Packaged Goods (Million Litres), 2007 - 2017
Figure 41: Hong Kong Wines Closure Material and Type, Volume Market Dynamics (Million Litres), 2007 - 2017
Figure 42: Hong Kong Wines Closure Material and Type by Packs (Million Units), 2007 - 2017
Figure 43: Hong Kong Wines Closure Material and Type, Packs Market Dynamics (Million Units), 2007 - 2017
Figure 44: Hong Kong Wines Outer Material and Type by Volume of Packaged Goods (Million Litres), 2007 - 2017
Figure 45: Hong Kong Wines Outer Material and Type, Volume Market Dynamics (Million Litres), 2007 - 2017
Figure 46: Hong Kong Wines Outer Material and Type by Packs (Million Units), 2007 - 2017
Figure 47: Hong Kong Wines Outer Material and Type, Packs Market Dynamics (Million Units), 2007 - 2017
Figure 48: Hong Kong Alcoholic Drinks Multipackaging Material and Type by Volume of Packaged Goods (Million Litres), 2012
Figure 49: Hong Kong Alcoholic Drinks Multipackaging Material and Type by Packs (Million Units), 2012

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