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Hair Care in Belgium

  • May 2016
  • -
  • Euromonitor International
  • -
  • 29 pages

Hair care continues to post a positive growth of 2% in value terms in 2015. This was the same performance as the previous year. The category is now very mature, with most brands offering a vast range of products depending for all hair types. Since 2013 however, there has been a proliferation of products claiming to offer hair strengthening and/or thickening benefits. This was observed in leading brands as well as smaller ones. L’Oréal’s Garnier Fructis, for example, now sells a Grow Strong type,...

Euromonitor International’s Hair Care in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Hair Care in Belgium
HAIR CARE IN BELGIUM
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2010-2015
Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Beiersdorf NV SA in Beauty and Personal Care (belgium)
Strategic Direction
Key Facts
Summary 1 Beiersdorf NV SA: Key Facts
Summary 2 Beiersdorf NV SA: Operational Indicators
Competitive Positioning
Summary 3 Beiersdorf NV SA: Competitive Position 2015
Rituals Cosmetics Belgium Sprl in Beauty and Personal Care (belgium)
Strategic Direction
Key Facts
Summary 4 Rituals Cosmetics Belgium Sprl: Key Facts
Summary 5 Rituals Cosmetics Belgium Sprl: Operational Indicators
Competitive Positioning
Summary 6 Rituals Cosmetics Belgium Sprl: Competitive Position 2015
Executive Summary
Continued Growth in Beauty and Personal Care
Innovation Drives Value Sales
Strong Promotional Price Pressure
Demand for Multi-effect and Deep Impact Products Rises
Tailored Products for Each Consumer
Key Trends and Developments
Innovation Offsets Promotion
A Shift in Distribution
Personalisation of Beauty Takes Different Paths
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources












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