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Laundry Care in Canada

  • March 2015
  • -
  • Euromonitor International
  • -
  • 28 pages

Laundry care increased moderately in 2014 in current value terms, although volumes remained flat in relation to the previous year. Despite the trend of frequent price discounting and the habit forming among consumers in buying laundry detergents on promotion, premium brands, such as Tide and Purex, remained category leaders and underpinned value growth. Overall value growth was further supported in large part by the shift to tablets which increased to 6% of the overall category’s value in 2014,...

Euromonitor International's Laundry Care in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Laundry Care in Canada
LAUNDRY CARE IN CANADA

March 2015

LIST OF CONTENTS AND TABLES


Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Automatic Detergents by Type: % Value Analysis 2009/2014
Table 2 Household Possession of Washing Machines 2009-2014
Category Data
Table 3 Sales of Laundry Care by Category: Value 2009-2014
Table 4 Sales of Laundry Care by Category: % Value Growth 2009-2014
Table 5 Sales of Laundry Aids by Category: Value 2009-2014
Table 6 Sales of Laundry Aids by Category: % Value Growth 2009-2014
Table 7 Sales of Laundry Detergents by Category: Value 2009-2014
Table 8 Sales of Laundry Detergents by Category: % Value Growth 2009-2014
Table 9 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2009-2014
Table 10 NBO Company Shares of Laundry Care: % Value 2010-2014
Table 11 LBN Brand Shares Laundry Care: % Value 2011-2014
Table 12 NBO Company Shares of Laundry Aids: % Value 2010-2014
Table 13 LBN Brand Shares of Laundry Aids: % Value 2011-2014
Table 14 NBO Company Shares of Laundry Detergents: % Value 2010-2014
Table 15 LBN Brand Shares of Laundry Detergents: % Value 2011-2014
Table 16 Forecast Sales of Laundry Care by Category: Value 2014-2019
Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2014-2019
Groupe Lavo Inc in Home Care (canada)
Strategic Direction
Key Facts
Summary 1 Lavo Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Lavo Inc: Competitive Position 2014
Loblaw Cos Ltd in Home Care (canada)
Strategic Direction
Key Facts
Summary 3 Loblaw Cos Ltd: Key Facts
Summary 4 Loblaw Cos Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Loblaw Cos Ltd: Competitive Position 2014
Executive Summary
Slow Economic Recovery Dampens the Home Care Market
the Shift To Premium Gains Momentum As Consumers Upgrade in Home Care
Brand Consolidation and Extensions Are Rampant As Competition Intensifies
Retail Distribution Continues To Shift To Mass Channels
Home Care Market Is Expected To Remain Tepid Over the Forecast Period
Key Trends and Developments
Rising Health Concerns Support Growth of Hygienic Products
Increasingly Competitive Market Gives Rise To Brand Crowding
Compaction Continues in the Cleaning Products Market
Market Indicators
Table 18 Households 2009-2014
Market Data
Table 19 Sales of Home Care by Category: Value 2009-2014
Table 20 Sales of Home Care by Category: % Value Growth 2009-2014
Table 21 NBO Company Shares of Home Care: % Value 2010-2014
Table 22 LBN Brand Shares of Home Care: % Value 2011-2014
Table 23 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 24 Distribution of Home Care by Format: % Value 2009-2014
Table 25 Distribution of Home Care by Format and Category: % Value 2014
Table 26 Forecast Sales of Home Care by Category: Value 2014-2019
Table 27 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 6 Research Sources












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