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Laundry Care in Finland

  • January 2016
  • -
  • Euromonitor International
  • -
  • 33 pages

Laundry care products continued to be a necessity in 2015. Despite the recession and the fact that Finns continued to compare prices and opt for more affordable products, current value growth remained positive, albeit sluggish. However, purchasing decisions were based on many factors, including efficacy, environmental-friendliness, allergen content, maintaining washing machine longevity and value-added features such as specialist products for different fabrics. New product development continued...

Euromonitor International’s Laundry Care in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Finland
LAUNDRY CARE IN FINLAND
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Kiiltoclean Oy in Home Care (finland)
Strategic Direction
Key Facts
Summary 1 KiiltoClean Oy: Key Facts
Summary 2 KiiltoClean Oy: Operational Indicators
Competitive Positioning
Summary 3 KiiltoClean Oy: Competitive Position 2015
S Group in Home Care (finland)
Strategic Direction
Key Facts
Summary 4 S Group: Key Facts
Summary 5 S Group: Operational Indicators
Competitive Positioning
Summary 6 S Group: Competitive Position 2015
Transmeri Oy Ab in Home Care (finland)
Strategic Direction
Key Facts
Summary 7 Transmeri Oy Ab: Key Facts
Summary 8 Transmeri Oy Ab: Operational Indicators
Competitive Positioning
Summary 9 Transmeri Oy Ab: Competitive Position 2015
Unilever Finland Oy in Home Care (finland)
Strategic Direction
Key Facts
Summary 10 Unilever Finland Oy: Key Facts
Summary 11 Unilever Finland Oy: Operational Indicators
Competitive Positioning
Summary 12 Unilever Finland Oy: Competitive Position 2015
Executive Summary
Challenging Times Result in Marginal Value Growth
Value-for-money Deals Appeal
Local Companies Play the Domestic Origin Trump Card
Choice of Distribution Outlet Increases in Importance
Positive But Modest Value Growth Predicted
Key Trends and Developments
Recession Eating Into Value Growth Potential
Green Ingredients Tackling Consumer Concerns
Private Label Performs Well
Market Indicators
Table 16 Households 2010-2015
Market Data
Table 17 Sales of Home Care by Category: Value 2010-2015
Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Home Care: % Value 2011-2015
Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 22 Distribution of Home Care by Format: % Value 2010-2015
Table 23 Distribution of Home Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 13 Research Sources












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