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Laundry Care in Greece

  • January 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

Liquid detergents gained share at the expense of powders in 2015. Powders lagged behind in terms of innovation while this particular format also attracts much less investment from manufacturers. Most consumers who still opt for powders do so attracted by their lower retail prices. While powders ranked first in value terms up to 2014 within laundry detergents, the category breakdown changed in 2015 with liquids overtaking powders for first positon. Tablets still claims a low yet growing share in...

Euromonitor International’s Laundry Care in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Greece
LAUNDRY CARE IN GREECE
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Bolton Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 1 Bolton Hellas SA: Key Facts
Summary 2 Bolton Hellas SA: Operational Indicators
Competitive Positioning
Summary 3 Bolton Hellas SA: Competitive Position 2015
Eureka Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 4 Eureka Hellas SA: Key Facts
Competitive Positioning
Summary 5 Eureka Hellas SA: Competitive Position 2015
Procter and Gamble Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 6 Procter and Gamble Hellas Sa: Key Facts
Summary 7 Procter and Gamble Hellas Sa: Operational Indicators
Competitive Positioning
Summary 8 Procter and Gamble Hellas Sa: Competitive Position 2015
Unilever Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 9 Unilever Hellas SA: Key Facts
Summary 10 Unilever Hellas SA: Operational Indicators
Competitive Positioning
Summary 11 Unilever Hellas SA: Competitive Position 2015
Executive Summary
Growth in Home Care Sales Is Hindered in 2015 for Another Consecutive Year
Political Turmoil Impacts Consumer Willingness To Spend
Discounting Boosts the Share of Branded Products at the Expense of Private Label
Supermarkets Remains the Key Distribution Channel for Home Care
the Greek Recession-plagued Economy Affects Growth Potential
Key Trends and Developments
Developments in the Political Landscape Affect Consumption Patterns
Discounting Is A Key Strategy To Growth
Shrinking Price Gap Between Private Label and Branded Products
Market Indicators
Table 16 Households 2010-2015
Market Data
Table 17 Sales of Home Care by Category: Value 2010-2015
Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Home Care: % Value 2011-2015
Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 22 Distribution of Home Care by Format: % Value 2010-2015
Table 23 Distribution of Home Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 12 Research Sources












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