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Laundry Care in Greece

  • January 2017
  • -
  • Euromonitor International
  • -
  • 31 pages

Laundry care value sales declined 4% reaching EUR241.5 million in 2016. The decline was slightly faster than the review period CAGR (-3%) and was due to discounting activities becoming more aggressive. Despite the introduction of liquid tablet detergents in Greece, with initial rapid sales growth, liquid detergents had the best performance within detergents in 2016, gaining value share at the expense of powders primarily but also tablets.

Euromonitor International’s Laundry Care in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Greece
LAUNDRY CARE IN GREECE
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Eureka Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 1 Eureka Hellas SA: Key Facts
Summary 2 Eureka Hellas SA: Operational Indicators
Competitive Positioning
Summary 3 Eureka Hellas SA: Competitive Position 2016
Eurochartiki SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 4 Eurochartiki SA: Key Facts
Summary 5 Eurochartiki Sa: Operational Indicators
Production
Private Label
Summary 6 Eurochartiki SA: Private Label Portfolio
Gr Sarantis SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 7 GR Sarantis SA: Key Facts
Summary 8 Sarantis Group: Operational Indicators
Competitive Positioning
Summary 9 GR Sarantis SA: Competitive Position 2016
Procter and Gamble Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 10 Procter and Gamble Hellas SA: Key Facts
Summary 11 Procter and Gamble Hellas SA: Operational Indicators
Competitive Positioning
Summary 12 Procter and Gamble Hellas SA: Competitive Position 2016
Unilever Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 13 Unilever Hellas SA: Key Facts
Summary 14 Unilever Hellas SA: Operational Indicators
Competitive Positioning
Summary 15 Unilever Hellas SA: Competitive Position 2016
Executive Summary
Home Care Sales Decline in 2016
the Ongoing Recession Results in Declines in Home Care Expenditure
Multinational Players Lead Sales of Home Care
Sales Via Hypermarkets Decline Sharply in Line With Carrefour's Bankruptcy
the Forecast Remains Gloomy
Key Trends and Developments
Promotional Activities Hinder Value Growth
Spending on Home Care Products Declines Amid Ongoing Recession
Changes in the Retailing Environment Influence Channel Distribution of Home Care
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 22 Distribution of Home Care by Format: % Value 2011-2016
Table 23 Distribution of Home Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 16 Research Sources

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