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Laundry Care in Switzerland

  • January 2017
  • -
  • Euromonitor International
  • -
  • 30 pages

The drop of the euro cap on the Swiss franc made purchasing in Switzerland expensive. This situation did not change during 2016. Thus, saving money remained important for Swiss consumers, and they engaged more in cross-border shopping trips due to the cheaper prices in neighbouring countries. Moreover, manufacturers were forced to drop the unit prices of their products in order to remain competitive, especially with unit prices of products offered in the neighbouring countries. However, the pric...

Euromonitor International’s Laundry Care in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Switzerland
LAUNDRY CARE IN SWITZERLAND
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Held AG in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 1 Held AG: Key Facts
Competitive Positioning
Summary 2 Held AG: Competitive Position 2016
Henkel and Cie AG in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 3 Henkel and Cie AG: Key Facts
Competitive Positioning
Summary 4 Henkel and Cie AG: Competitive Position 2016
Reckitt Benckiser (schweiz) AG in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 5 Reckitt Benckiser (Schweiz) AG: Key Facts
Competitive Positioning
Summary 6 Reckitt Benckiser Schweiz AG: Competitive Position 2016
Unilever Schweiz GmbH in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 7 Unilever Schweiz GmbH: Key Facts
Competitive Positioning
Summary 8 Unilever Schweiz GmbH: Competitive Position 2016
Executive Summary
Home Care Posts Negative Growth During 2016
Decline in Average Unit Price Continues To Impact Home Care
Private Label Enhances Its Strong Position in Home Care During 2016
Internet Retailing and Discounters Continue To Rise in Switzerland
Home Care Sales Are Set To Stagnate
Key Trends and Developments
Decline in Unit Prices and Preference for Private Label Shape Home Care Sales in 2016
Convenient Home Care Products Boost Sales
Supermarkets Lose Sales Whereas Discounters and Internet Retailing Gain
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 22 Distribution of Home Care by Format: % Value 2011-2016
Table 23 Distribution of Home Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 9 Research Sources

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