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Laundry Care in Switzerland

  • January 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

In 2015 there were three main trends in laundry care in Switzerland. First, Swiss households were more accustomed to concentrated and liquid laundry detergents, which pushed aside powder detergents. Second, ecologically-friendly products were more appreciated by a wider group of consumers. Finally, the consumer preference for all-in-one detergents continued to rise, coupled with the ongoing decline of laundry aids and other detergents, which was also along with the trend of efficient...

Euromonitor International’s Laundry Care in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Switzerland
LAUNDRY CARE IN SWITZERLAND
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Automatic Detergents by Type: % Value Analysis 2010/2015
Table 3 Sales of Laundry Care by Category: Value 2010-2015
Table 4 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 5 Sales of Laundry Aids by Category: Value 2010-2015
Table 6 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 7 Sales of Laundry Detergents by Category: Value 2010-2015
Table 8 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 9 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 10 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 11 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 12 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 13 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 15 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Held AG in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 1 Held AG: Key Facts
Competitive Positioning
Summary 2 Held AG: Competitive Position 2015
Henkel and Cie AG in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 3 Henkel and Cie AG: Key Facts
Competitive Positioning
Summary 4 Henkel and Cie AG: Competitive Position 2015
Reckitt Benckiser (schweiz) AG in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 5 Reckitt Benckiser (Schweiz) AG: Key Facts
Competitive Positioning
Summary 6 Reckitt Benckiser (Schweiz) AG: Competitive Position 2015
Unilever Schweiz GmbH in Home Care (switzerland)
Strategic Direction
Key Facts
Summary 7 Unilever Schweiz GmbH: Key Facts
Competitive Positioning
Summary 8 Unilever Schweiz GmbH: Competitive Position 2015
Executive Summary
Sales Decline in Several Home Care Categories in 2015
All-in-one Detergents and Concentrated Products Remain Popular
the Value Share of Private Label Increases Further in 2015
the Expansion of Discounters Shows No Signs of Slowing Down
Relatively Static Performance Ahead
Key Trends and Developments
Price Pressure Threatens Value Growth
Convenient Added-value Products Drive Sales
Eco-friendly Products on the Rise
Market Indicators
Table 17 Households 2010-2015
Market Data
Table 18 Sales of Home Care by Category: Value 2010-2015
Table 19 Sales of Home Care by Category: % Value Growth 2010-2015
Table 20 NBO Company Shares of Home Care: % Value 2011-2015
Table 21 LBN Brand Shares of Home Care: % Value 2012-2015
Table 22 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 23 Distribution of Home Care by Format: % Value 2010-2015
Table 24 Distribution of Home Care by Format and Category: % Value 2015
Table 25 Forecast Sales of Home Care by Category: Value 2015-2020
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 9 Research Sources












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