1. Market Research
  2. > Manufacturing
  3. > Cleaning Compound Market Trends
  4. > Laundry Care in Turkey

Laundry Care in Turkey

  • February 2016
  • -
  • Euromonitor International
  • -
  • 34 pages

Laundry care continued to grow by 6% in volume terms in 2015, largely thanks to a rapid increase in the urban population. Despite stagnation in consumers’ incomes, laundry care registered a similar volume performance to the review period CAGR in 2015. Stagnation in consumers’ incomes resulted in higher number of Turkish consumers opting for economy products, rather than completely avoiding purchasing laundry care products; thus volume sales were not significantly affected by this phenomenon at...

Euromonitor International's Laundry Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Turkey
LAUNDRY CARE IN TURKEY
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Automatic Detergents by Type: % Value 2010/2015
Table 3 Sales of Laundry Care by Category: Value 2010-2015
Table 4 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 5 Sales of Laundry Aids by Category: Value 2010-2015
Table 6 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 7 Sales of Laundry Detergents by Category: Value 2010-2015
Table 8 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 9 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 10 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 11 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 12 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 13 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 15 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Eczacibasi Girisim Pazarlama in Home Care (turkey)
Strategic Direction
Key Facts
Summary 1 Eczacibasi Girisim Pazarlama: Key Facts
Summary 2 Eczacibasi Girisim Pazarlama: Operational Indicators
Competitive Positioning
Summary 3 Eczacibasi Girisim Pazarlama: Competitive Position 2015
Hayat Kimya Sanayi As in Home Care (turkey)
Strategic Direction
Key Facts
Summary 4 Hayat Kimya Sanayi AS: Key Facts
Summary 5 Hayat Kimya Sanayi AS: Operational Indicators
Competitive Positioning
Summary 6 Hayat Kimya Sanayi AS: Competitive Position 2015
Unilever Türk San Ve Tic As in Home Care (turkey)
Strategic Direction
Key Facts
Summary 7 Unilever Türk San ve Tic AS: Key Facts
Summary 8 Unilever Türk San ve Tic AS: Operational Indicators
Competitive Positioning
Summary 9 Unilever Türk San ve Tic AS: Competitive Position 2015
Uzay Kimya San Ltd in Home Care (turkey)
Strategic Direction
Key Facts
Summary 10 Uzay Kimya San Ltd: Key Facts
Competitive Positioning
Summary 11 Uzay Kimya San Ltd: Competitive Position 2015
Executive Summary
Home Care Continues To Demonstrate A Positive Performance in 2015
Liquid Detergents Significantly Contributes To Value Growth
International Players Maintain Their Dominance in Home Care in Turkey
Sales Through Non-store Retailing Increase in Home Care in 2015
the Positive Performance of Home Care Is Set To Continue in the Forecast Period
Key Trends and Developments
Average Unit Prices Rise Sharply in Various Home Care Categories, But Powder Detergents Is An Exception
Stagnation in Incomes Leads To Changes in Consumer Behaviour in Home Care
Thanks To Increasing Education, High-end Consumers Increasingly Demand Greener Home Care Solutions
Market Indicators
Table 17 Households 2010-2015
Market Data
Table 18 Sales of Home Care by Category: Value 2010-2015
Table 19 Sales of Home Care by Category: % Value Growth 2010-2015
Table 20 NBO Company Shares of Home Care: % Value 2011-2015
Table 21 LBN Brand Shares of Home Care: % Value 2012-2015
Table 22 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 23 Distribution of Home Care by Format: % Value 2010-2015
Table 24 Distribution of Home Care by Format and Category: % Value 2015
Table 25 Forecast Sales of Home Care by Category: Value 2015-2020
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 12 Research Sources












View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Nonylphenol Ethoxylates Market by Application and Region - Global Forecast to 2021

Nonylphenol Ethoxylates Market by Application and Region - Global Forecast to 2021

  • $ 5650
  • Industry report
  • August 2016
  • by MarketsandMarkets

“The NPEs market is projected to reach USD 607.5 million by 2021” The global market size of NPEs is estimated to decline and reach USD 607.5 million by 2021, in terms of value. The applications such ...

Global and Chinese Multi-Enzyme Detergent Industry, 2016 Market Research Report

Global and Chinese Multi-Enzyme Detergent Industry, 2016 Market Research Report

  • $ 3000
  • Industry report
  • November 2016
  • by Prof Research

The ’Global and Chinese Multi-Enzyme Detergent Industry, 2011-2021 Market Research Report’ is a professional and in-depth study on the current state of the global Multi-Enzyme Detergent industry with ...

Global and Chinese Detergent Industry, 2016 Market Research Report

Global and Chinese Detergent Industry, 2016 Market Research Report

  • $ 3000
  • Industry report
  • November 2016
  • by Prof Research

The ’Global and Chinese Detergent Industry, 2011-2021 Market Research Report’ is a professional and in-depth study on the current state of the global Detergent industry with a focus on the Chinese ...


ref:plp2016

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.