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Laundry Care in Ukraine

  • January 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

The purchasing power decline against a background of economic instability and decline of the local currency exchange rate to the US$ encouraged consumers to decrease their demand for all unnecessary additives used for laundry. As a result, those categories, which can be considered unnecessary, such as starch/ironing, other laundry and water softeners, suffered in volume terms more than more essential products like standard powder detergents.

Euromonitor International’s Laundry Care in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Ukraine
LAUNDRY CARE IN UKRAINE
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Summary 1 Automatic Detergents by Type: % Value Analysis 2010-2015
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Henkel Ukraine Tov in Home Care (ukraine)
Strategic Direction
Key Facts
Summary 2 Henkel Ukraine TOV: Key Facts
Competitive Positioning
Summary 3 Henkel Ukraine TOV: Competitive Position 2014
Procter and Gamble Ukraine Tov in Home Care (ukraine)
Strategic Direction
Key Facts
Summary 4 Procter and Gamble Ukraine TOV: Key Facts
Competitive Positioning
Summary 5 Procter and Gamble Ukraine TOV: Competitive Position 2014
Vinnitsapobutkhim Prat in Home Care (ukraine)
Strategic Direction
Key Facts
Summary 6 Vinnitsapobutkhim PrAT: Key Facts
Summary 7 Vinnitsapobutkhim PrAT: Operational Indicators
Competitive Positioning
Summary 8 Vinnitsapobutkhim PrAT: Competitive Position 2015
Executive Summary
Average Unit Price Increase Results in Positive Value Growth in 2015
Purchasing Power Decline Causes Consumers To Trade Down
Domestic Producers Gain Share
Chained Store-based Retailers Become More Important
Average Unit Price Decline Will Result in the Value Decline of Home Care
Key Trends and Developments
Private Label Becomes More Important
Consumers Appreciate Convenient Home Care Products
Economic Instability Causes Consumers To Cut Back on Unnecessary Products
Market Indicators
Table 16 Households 2010-2015
Market Data
Table 17 Sales of Home Care by Category: Value 2010-2015
Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Home Care: % Value 2011-2015
Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 22 Distribution of Home Care by Format: % Value 2010-2015
Table 23 Distribution of Home Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 9 Research Sources












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