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Laundry Care in Ukraine

  • February 2017
  • -
  • Euromonitor International
  • -
  • 28 pages

Although they have been negatively affected by a worsened economic situation, consumers are ready to try less developed products. First, it concerns automatic detergents. Demand for liquid detergents has increased significantly at the expense of powder detergents. It is not only because consumers seek some new products, but also because Ukrainians compare the cost of every washing and can see that usage of liquids is becoming more efficient. Moreover, liquid detergents is strengthened by the app...

Euromonitor International’s Laundry Care in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Ukraine
LAUNDRY CARE IN UKRAINE
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Henkel Ukraine Tov in Home Care (ukraine)
Strategic Direction
Key Facts
Summary 1 Henkel Ukraine TOV: Key Facts
Competitive Positioning
Summary 2 The Procter and Gamble Co: Competitive Position 2016
Sirena Gk in Home Care (ukraine)
Strategic Direction
Key Facts
Summary 3 Sirena GK: Key Facts
Competitive Positioning
Summary 4 The Procter and Gamble Co: Competitive Position 2016
Executive Summary
Home Care Deteriorates in Volume Despite Stating Positive Value Growth Rate
Companies Try To Maintain Unit Price Growth
International Companies Continue To Dominate
Modern Grocery Retailers Lead Sales
Economic Stabilisation Is Expected To Drive Home Care Improvement
Key Trends and Developments
Economic Crisis Stimulates Consumers To Switch Onto Cheaper Offers
Manufacturers Cannot Restrain Unit Prices Anymore
Ukrainians Decline Consumption of Non-primary Essential Home Care
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 22 Distribution of Home Care by Format: % Value 2011-2016
Table 23 Distribution of Home Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 5 Research Sources












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