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Hair Care in Switzerland

  • April 2016
  • -
  • Euromonitor International
  • -
  • 31 pages

The number of promotional offers in hair care continued to grow substantially in 2015 and brands struggled to gain customer loyalty. More than any other category in beauty and personal care, hair care is categorised by intense promotional activity, discounts and special offers. Increased competition among different players, branded or private label, through heavy promotional activity and price cuts further put pressure on price tags.

Euromonitor International's Hair Care in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Hair Care in Switzerland
HAIR CARE IN SWITZERLAND
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2010-2015
Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
L'Oreal Suisse SA in Beauty and Personal Care (switzerland)
Strategic Direction
Key Facts
Summary 1 L'Oreal Suisse S.A: Key Facts
Summary 2 L'Oreal Suisse S.A: Operational Indicators
Competitive Positioning
Summary 3 L'Oreal Suisse S.A: Competitive Position 2015
Procter and Gamble Switzerland Sarl in Beauty and Personal Care (switzerland)
Strategic Direction
Key Facts
Summary 4 Procter and Gamble Switzerland Sarl: Key Facts
Summary 5 Procter and Gamble Switzerland Sarl: Operational Indicators
Competitive Positioning
Summary 6 Procter and Gamble Switzerland Sarl: Competitive Position 2015
Executive Summary
Beauty and Personal Care Grows Amidst Challenging Economic Conditions
the Future of Beauty and Personal Care Lies in Niche Areas
L'oreal Leads the Way in Beauty and Personal Care
Innovation Fuels Growth
Further Challenges Expected for the Forecast Period
Key Trends and Developments
Swiss Economy Shows Modest, Albeit Positive, Growth
Consumer Tourism Impacts Sales of Beauty and Personal Care in Switzerland
Rapidly Ageing Demographic Stimulates Beauty and Personal Care Performance
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources












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