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Beer in Australia, Euromonitor International

  • June 2014
  • -
  • Euromonitor International
  • -
  • 42 pages

Summary

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Australian consumers continue to drink less beer overall, with total volume sales dropping by 4% in 2013. Although the trend towards premiumisation has ensured that some beer types flourished, others continued to struggle. Performances of note were premium lagers growing by 3% in volume terms, whereas, domestic mid-priced lager dropped by 7%.

Euromonitor International’s Beer in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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