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Hot Drinks in Hungary, Euromonitor International

  • May 2014
  • 47 pages
  • Euromonitor International
Report ID: 1364671

Summary

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The Hungarian economy has had a negative impact on overall hot drinks consumption. Low consumer spending power and confidence due to low disposable income and a high unemployment rate saw total volume sales stagnate in many non-essential product areas, including hot drinks overall. The growth of some smaller coffee types was unable to offset a contraction in total volume sales of coffee. While the biggest category coffee stagnated, tea and “other” hot drinks posted positive volume growth.

Euromonitor International's Hot Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Related Market Segments :

Hot Drink
Tea
Coffee
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Retail Sales

ref:plp2014

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